increasing online giving through social media
TRANSCRIPT
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www.getbrandswag.com
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www.kylelacy.com
@kyleplacy
facebook.com/kyleplacy
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MOSTGetting the
out of Social Media
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MonitoringObjectivesStrategyTools
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Monitoring
• The Importance of Listening• Custom Reputation Management
– Radian6.com
• Google Alerts–http://www.google.com/alerts
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Objectives
• Establish the Rules• Why are you applying social media?• What do you want to accomplish?
– Revenue, New Donors, etc
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Strategy
• The Value of a Story• Focusing on the Micro Donations• Building Brand Awareness• Where are you driving the user?
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Tools
• What technology are you using?• What technology are they using?• What technology are your employees
using?
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What You Should Be Doing Tomorrow
• What is your story?• Who can tell your story?• Start Listening• Setup Profiles• Write Your First Story
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Connect With Me
• Blog: http://www.kylelacy.com• Twitter: @kyleplacy• Email: [email protected]• Phone: 1-765-610-5965