Increasing Sales& Brand VisibilityWorking with travel bloggers

By Keith Jenkins

World Travel MarketLondonNovember 2011

Travel bloggers: who are they?

Travel blogging has evolved from a home-based hobbyto a full-time profession.

The defining elements of professional travel bloggers:

• Multiple skills

• Internet-savvy

• Social networks

• Niche experts

• Driven by passion

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What travel bloggers can deliver

Global multi-media exposure

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What travel bloggers can deliver

Experiences from a personal perspective

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54% of British holidaymakers used social media platforms in therun up to their trip abroad to gain personal recommendations andreviews beforehand. (source: poll by sunshine.co.uk June 2011)

"It had so much more detail than thevendor site. And the broad travel sitesdon't get into all that," Ozaki said of thepostings he read on Velvet Escape. "In thisday and age, I find some of those sourcesmore reliable.”

Source: Frommer’s

What travel bloggers can deliver

High search result rankings

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What travel bloggers can deliver

Influence decision-making

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More than a third of travelers said the Internet had prompted them to book their travelplans, up from about 25% last year.

About two-thirds reported having used the Internet to research a trip during the pastsix months.

Source: Google survey (Sept. 2010)

About Velvet Escape

Velvet Escape at a glance

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Velvet Escape is a travel blog with a focus on luxurious experiences. The blog was launchedin January 2009 by Keith Jenkins, a former investment banker. With more than 200,000 pageviews a month and readers in 140+ countries, Velvet Escape is widely recognised as one ofthe top independent luxury travel blogs in the world.

Email Keith Jenkins at:keith@velvetescape.com

www.twitter.com/velvetescape

www.facebook.com/velvetescape

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http://velvetescape.com/

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