increasing the value and values of my enterprise
DESCRIPTION
A short presentation introducing one way to increase the value and the values of your enterprise, be it just a dream, a start-up or an up and running business. Creating that all-important emotional engagement with all your stakeholders.TRANSCRIPT
mindful people meaningful work
www.ebbf.org
how can you increase the value and values of your enterprise?
for people who have recently set up their enterprise(start-up)
for people who want to create their enterprise(dream phase)
for people who have a developed enterprise(up and running)
When we think of improving the value and values of our enterprise we often first think of social enterprises
“social innovation: seeking the mission and pursuing meaningful change that ultimately creates prosperity for everyone”
Robert Wolcott mentions this concept but actually refers to this now happening / needing to happen in large corporations
www.ebbf.org | “social” innovation
http://www.fastcoexist.com/1679415/how-can-large-corporations-incorporate-social-innovation
“social innovation: seeking the mission and pursuing meaningful change that ultimately creates prosperity for everyone”
Robert Wolcott mentions this concept but actually refers to this now happening / needing to happen in large corporations
www.ebbf.org | “social” innovation
http://www.fastcoexist.com/1679415/how-can-large-corporations-incorporate-social-innovation
“social innovation: seeking the mission and pursuing meaningful change that ultimately creates prosperity for everyone”
Robert Wolcott mentions this concept but actually refers to this now happening / needing to happen in large corporations
www.ebbf.org | “social” innovation
http://www.fastcoexist.com/1679415/how-can-large-corporations-incorporate-social-innovation
At IBM, we ask ourselves four simple questions:- Why would customers buy from us, rather than someone else?- Why would someone invest in us?- Why would someone work here?- Why would society allow us to operate?
Sam Palmisano
www.ebbf.org | “social” capitalism
The importance of society, its decision to allow a company to operate. This links directly to that company actually being - useful - to society.
“the genius of capitalism is the ability to make self-interest serve the wider interest".
Bill Gates
www.ebbf.org | “social” capitalism
http://www.microsoft.com/presspass/exec/billg/speeches/2008/01-24wefdavos.mspx
www.ebbf.org | your potential for positive influence with each and everyone of your stakeholders
www.ebbf.org | your potential for positive influence with each and everyone of your stakeholders
organization
www.ebbf.org | your potential for positive influence with each and everyone of your stakeholders
shareholders
suppliersemployees
management
clients
organization
www.ebbf.org | your potential for positive influence with each and everyone of your stakeholders
local community
governmentenvironment
shareholders
suppliersemployees
management
clients
organization
www.ebbf.org | your potential for positive influence with each and everyone of your stakeholders
common good
local community
governmentenvironment
shareholders
suppliersemployees
management
clients
organization
www.ebbf.org | connecting purpose to broader value
purpose
www.ebbf.org | connecting purpose to broader value
you work for a company that produces fizzy drinks, you are sitting in your company’s meeting room hearing your manager’s outline of your objectives for the next quarter
purpose
www.ebbf.org | connecting purpose to broader value
you work for a company that produces fizzy drinks, you are sitting in your company’s meeting room hearing your manager’s outline of your objectives for the next quarter
increasing sales by 17.3 %
purpose
www.ebbf.org | connecting purpose to broader value
you work for a company that produces fizzy drinks, you are sitting in your company’s meeting room hearing your manager’s outline of your objectives for the next quarter
increasing sales by 17.3 %
contributing to reducing thirst in the world
purpose
www.ebbf.org | connecting purpose to broader value
you work for a company that produces fizzy drinks, you are sitting in your company’s meeting room hearing your manager’s outline of your objectives for the next quarter
increasing sales by 17.3 %
contributing to reducing thirst in the world
purpose
in which of these two objectives do you find more purpose, motivation, will to success in your objective, this also contributing to your company’s bottom line?
www.ebbf.org | to create purpose, ask: why ?
www.ebbf.org | to create purpose, ask: why ?
stop, and ask yourself : why?
www.ebbf.org | to create purpose, ask: why ?
stop, and ask yourself : why?
why do you go to work every day?
www.ebbf.org | to create purpose, ask: why ?
stop, and ask yourself : why?
why have I created this company?
why do you go to work every day?
www.ebbf.org | solving an - urgent - need
this implies that you have stopped and carefully thoughtof the people you want to serve and what they need, a truly careful analysis of who these physical people are.
www.ebbf.org | solving an - urgent - need
one key ingredient to a successful enterprise:
find a pressingly urgent issue that a sector of society that you wish to serve really needs to see solved and find a solution for it.
this implies that you have stopped and carefully thoughtof the people you want to serve and what they need, a truly careful analysis of who these physical people are.
www.ebbf.org | solving an - urgent - need
one key ingredient to a successful enterprise:
find a pressingly urgent issue that a sector of society that you wish to serve really needs to see solved and find a solution for it.
who do I wish to serve?
this implies that you have stopped and carefully thoughtof the people you want to serve and what they need, a truly careful analysis of who these physical people are.
www.ebbf.org | solving an - urgent - need
one key ingredient to a successful enterprise:
find a pressingly urgent issue that a sector of society that you wish to serve really needs to see solved and find a solution for it.
who do I wish to serve? what do they urgently need?
this implies that you have stopped and carefully thoughtof the people you want to serve and what they need, a truly careful analysis of who these physical people are.
www.ebbf.org | solving an - urgent - need
my ideal product / service will address the urgent need, be something I am also passionate about, and most definitely something I am able to address.Three very simple but often forgotten/underestimated rules.
www.ebbf.org | solving an - urgent - need
urgent need
my ideal product / service will address the urgent need, be something I am also passionate about, and most definitely something I am able to address.Three very simple but often forgotten/underestimated rules.
www.ebbf.org | solving an - urgent - need
mi passion
urgent need
my ideal product / service will address the urgent need, be something I am also passionate about, and most definitely something I am able to address.Three very simple but often forgotten/underestimated rules.
www.ebbf.org | solving an - urgent - need
mi passion my ability to address it
urgent need
my ideal product / service will address the urgent need, be something I am also passionate about, and most definitely something I am able to address.Three very simple but often forgotten/underestimated rules.
www.ebbf.org | how to get that “like” ? promise and deliver an emotional experience
www.ebbf.org | how to get that “like” ? promise and deliver an emotional experience
creating emotional engagement
www.ebbf.org | how to get that “like” ? promise and deliver an emotional experience
creating emotional engagement
www.ebbf.org | how to get that “like” ? promise and deliver an emotional experience
making the promise
creating emotional engagement
www.ebbf.org | how to get that “like” ? promise and deliver an emotional experience
making the promise delivering the promise
creating emotional engagement
www.ebbf.org | emotional experiences
www.ebbf.org | emotional experiences
www.ebbf.org | lush.com its purpose its emotional engagement
www.ebbf.org | lush.com its manifesto to communicate its purpose and create emotional engagement
www.ebbf.org | FIRST emotionally engage employees
www.ebbf.org | FIRST emotionally engage employees
www.ebbf.org | emotionally engage
1 lorry load of shampoo bars would be enough for 800,000 washes but it would take 15 lorry loads of liquid shampoo to do the same job!
But it’s not just the actual plastic packaging that we need to think about.
Compared to bottled liquid products, which are full of water and are heavy, bulky, and inefficient - our naked products are concentrated, weigh less and are easy to transport. Just look at the environmental impact of delivering these to shops:
With solid shampoo bars you save on the environmental cost of producing and disposing of plastic packaging AND reduce the pollution caused by transporting heavy and uneconomical packaged goods!
And now we’ve said it, there’s no taking it back! there, we’ve said it.
(unpackaged) products. We believe that when it comes to reducing our impact on the environment, reducing packaging should be high on everyone’s list of priorities.Just take a look at this: So already that’s 3 less empty bottles to get rid of!
1 Lush Shampoo Bar ( ) lasts as long as…
3 bottles ( ) of liquid shampoo
At Lush our goal is to make our products as effective, fun and luscious as possible, whilst making sure that they are kind to animals and the environment.That’s why we have always loved to fill our shops with whole ranges of ‘naked’
www.ebbf.org | emotionally engage
1 lorry load of shampoo bars would be enough for 800,000 washes but it would take 15 lorry loads of liquid shampoo to do the same job!
But it’s not just the actual plastic packaging that we need to think about.
Compared to bottled liquid products, which are full of water and are heavy, bulky, and inefficient - our naked products are concentrated, weigh less and are easy to transport. Just look at the environmental impact of delivering these to shops:
With solid shampoo bars you save on the environmental cost of producing and disposing of plastic packaging AND reduce the pollution caused by transporting heavy and uneconomical packaged goods!
And now we’ve said it, there’s no taking it back! there, we’ve said it.
(unpackaged) products. We believe that when it comes to reducing our impact on the environment, reducing packaging should be high on everyone’s list of priorities.Just take a look at this: So already that’s 3 less empty bottles to get rid of!
1 Lush Shampoo Bar ( ) lasts as long as…
3 bottles ( ) of liquid shampoo
At Lush our goal is to make our products as effective, fun and luscious as possible, whilst making sure that they are kind to animals and the environment.That’s why we have always loved to fill our shops with whole ranges of ‘naked’
Lush has three main objectives:- sell things they like- change perceptions on issues dear to them- make money
www.ebbf.org | to emotionally engage: promise AND deliver
making the promise delivering the promise
the “love brand”
www.ebbf.org | to emotionally engage: promise AND deliver
making the promise delivering the promise
the “love brand”
www.ebbf.org | to emotionally engage: promise AND deliver
making the promise delivering the promise
the “love brand”
www.ebbf.org | to emotionally engage: promise AND deliver
www.ebbf.org | to emotionally engage: promise AND deliver
www.ebbf.org | to emotionally engage: promise AND deliver
did Microsoft Vista deliver on its “wow” promise?
www.ebbf.org | to emotionally engage: promise AND deliver
did Microsoft Vista deliver on its “wow” promise?
any Microsoft stickers on cars?
www.ebbf.org | how to get that “like” ? promise and deliver an emotional experience
making the promise delivering the promise
creating emotional engagement
the “love brand”
www.ebbf.org | how can we make the promise?
ways to make the promise
even something as “boring” as an invoice can become a vehicle to communicate the promise
www.ebbf.org | how can we make the promise?
ways to make the promise
even something as “boring” as an invoice can become a vehicle to communicate the promise
www.ebbf.org | how can we make the promise?
making the promise
using email signatures
www.ebbf.org | how can we make the promise?
making the promise
www.ebbf.org | how can we make the promise?
making the promise
www.ebbf.org | get that “like” promise and deliver emotional experience
making the promise delivering the promise
creating emotional engagement
changing buying purchase patterns
www.ebbf.org | get that “like” promise and deliver emotional experience
making the promise delivering the promise
creating emotional engagement
awareness
changing buying purchase patterns
www.ebbf.org | get that “like” promise and deliver emotional experience
making the promise delivering the promise
creating emotional engagement
awareness
consideration
changing buying purchase patterns
www.ebbf.org | get that “like” promise and deliver emotional experience
making the promise delivering the promise
creating emotional engagement
awareness
preference
consideration
changing buying purchase patterns
www.ebbf.org | get that “like” promise and deliver emotional experience
making the promise delivering the promise
creating emotional engagement
awareness
preference
consideration purchase
changing buying purchase patterns
www.ebbf.org | get that “like” promise and deliver emotional experience
awareness
preference
consideration purchase
loyalty
making the promise delivering the promise
creating emotional engagement
changing buying purchase patterns
www.ebbf.org | get that “like” promise and deliver emotional experience
awareness
preference
consideration purchase
loyalty
making the promise delivering the promise
creating emotional engagement
changing buying purchase patterns
www.ebbf.org | get that “like” promise and deliver emotional experience
awareness
preference
consideration purchaseadvocacy
loyalty
making the promise delivering the promise
creating emotional engagement
changing buying purchase patterns
www.ebbf.org | get that “like” promise and deliver emotional experience
awareness
preference
consideration purchaseadvocacy
loyalty
making the promise delivering the promise
creating emotional engagement
changing buying purchase patterns
www.ebbf.org | who do you trust ?
www.ebbf.org | who do you trust ?
www.ebbf.org | who do you trust ?
www.ebbf.org | we own the world
www.ebbf.org | we own the world
www.ebbf.org | we own the world
la noria
www.ebbf.org | we own the world
la noria
SOPA
www.ebbf.org | we own the world
la noria
SOPA
News of the World
www.ebbf.org | social media - open the dialogue
www.ebbf.org | social media - learn from the dialogue
Text
your clients now become your best sales people (or detractors)
www.ebbf.org | be part of / open the dialogue
www.ebbf.org | be part of / open the dialogue
what can we learn from our clients?
www.ebbf.org | be part of / open the dialogue
what can we learn from our clients?
how can we react to
positive / negative
feedback?
www.ebbf.org | be part of / open the dialogue
what can we learn from our clients?
how can we react to
positive / negative
feedback?
we HAVE to listen and
learn
www.ebbf.org | using social media to state what you stand for, what makes you unique
sticking to your company principles
Alamo cinemas have a small passionate audience of movie lovers.
They don’t allow sms texting in the movie theater.
A person did sms text in the movie theater and she was “thrown out”
www.ebbf.org | using social media to state what you stand for, what makes you unique
sticking to your company principles
Alamo cinemas have a small passionate audience of movie lovers.
They don’t allow sms texting in the movie theater.
A person did sms text in the movie theater and she was “thrown out”
what would you have done? “kick them out” of your movie theatre?
www.ebbf.org | using social media to state what you stand for, what makes you unique
sticking to your company principles
Alamo cinemas have a small passionate audience of movie lovers.
They don’t allow sms texting in the movie theater.
A person did sms text in the movie theater and she was “thrown out”
what would you have done? “kick them out” of your movie theatre?
the person you threw out sends an angry protest to your voice mail, how do you deal with it?
www.ebbf.org | social media - to reinforce your values, what you stand for, your unique experience
www.ebbf.org | co-creating an experience
involving your stakeholders in - dreaming - and the implementing the ideal experience
how have you / will you create your enterprise?
who have you / will you involve in co-creating?
www.ebbf.org | new concepts: super cooperators
www.ebbf.org | new concepts: super cooperators
design thinking a new way of designing customer experiences, products and services
www.ebbf.org | new concepts: super cooperators
design thinking a new way of designing customer experiences, products and services
cooperation vs competitionwhen you transform your competitors into cooperators towards a common goal (and financial sustainability)
you are welcome to join us:
http://ebbf.org/contribute/join