independent fundraising events study findings...• oakville hospital foundation is a small to...
TRANSCRIPT
INDEPENDENT FUNDRAISING EVENTS STUDY FINDINGS
AGENDA
Current Trends in IFE
Insights to IFE Events
Oakville Hospital Foundation
Canadian Cancer Society
MS Society
Strategies and Tips for IFE Success
Survey responses from 132
organizations
66% with annual revenue in excess of
$1million
Segments
59% Health organizations
23% Children’s organizations
7 additional segments
Location
86% US
11% Canada
OPPORTUNITIES
• Minimizes work for the organization
• Donor satisfaction
• High participant donor retention
• Fundraising on par with endurance
events
• New donors, new $s
• Opportunity to grow into signature event
CHALLENGES
Control
CHALLENGES
• Control
• Brand
• Options
• Event guidelines
• Conveying your mission
• Customer service by differentiation
• Helping fundraisers be successful
DIY MODELS
• Participants fundraise how they wish
• Broad set of options within one program
Open Model
• Participants fundraise with a number of options
• Customized registration and fundraising pathways
Hub Model
• Participants fundraise with a specific event type
• Targeted registration and fundraising messaging
Campaign
DIY MODELS
FUNDRAISING
POTENTIAL
STRATEGIC GOALS
DonorEngagement
Revenue
WiderRecruitment
40% of Donors encourage family and friends to donate
27% actively fundraise for their favorite charity
* Nonprofit Donor Engagement Study
Organization
Development 62%
Events
19%
Marketing
6% Other
13%
STAFFING
76% Have at least 1 full time staff
SKILLS
OAKVILLE
HOSPITAL
FOUNDATION
DO-IT-YOURSELF
PERSONAL FUNDRAISING PAGES
OVERVIEW
• Oakville Hospital Foundation is a small to medium size
non-profit
• Major arteries of the foundation (15 staff members):
• Major Gifts
• Events
• Direct Mail
• Communications
• Surpassed $60 million campaign goal to fund the opening
day equipment needs of the new Oakville Trafalgar
Memorial Hospital (OTMH)
• In fiscal year 2014/2015 we raised $17.8 million for OTMH
PERSONAL PAGES
• Your brand, your website, your organization’s messaging
• Supporters into ambassadors
• User friendly setup process
• Staff support
• Readily accessible on the website
• Inspiration through social media
IN MEMORY
SPECIAL OCCASION
IN HONOUR
HIGHLIGHTS
• Oakville Hospital Foundation launched Personal Pages in Fall
2011 – raised more than $200,000
• More than 60 users have created tribute micro-site for a life
event or cause
• We received more than 1900 online gifts
DIY Fundraising at the MS Society of
Canada
BACKGROUND
Nationally branded program to support independent
fundraisers at the local, provincial and national level
Combining DIY Fundraising and Third Party
I Challenge MS officially launched in May 2015
PURPOSE 1
SUPPORT 3
DESIGN 2
LONG TERM 4
OVERVIEW
Bring Third Party & DIY under one
cohesive brand that is empowering,
exciting, and enabling.
PURPOSE
Canada has the highest rate of MS in the world. From coast to
coast, Canadians are taking up the challenge and doing
something about it. Host a dinner. Run a marathon. Climb a
mountain. Whether you do it by yourself, with your family, co-
workers, or community, you can help end MS.
How will you challenge MS?
Canada has the highest rate of MS in the world. From coast to
coast, Canadians are taking up the challenge and doing
something about it. Host a dinner. Run a marathon. Climb a
mountain. Whether you do it by yourself, with your family, co-
workers, or community, you can help end MS.
How will you challenge MS?
I CHALLENGE MS
Hub Style – based on key lifestyle, interest, and
demographic groups.
DESIGN
Targets:
• Lifestyle interest groups (e.g. fitness, adventure travel,
online)
• Companies, organizations, schools
• Lapsed and current MS Walk/MS Bike participants
looking for new ways to support
• Donors looking to be more actively involved
FUNDRAISING OPTIONS
Provide supporters with the tools they
needed to leverage their peer network
SUPPORT
Fundraising toolkit – available to all supporters
CUSTOM TOOLS & RESOURCES
Each campaign type comes with resources specifically
design for the program
All kits provide:
• Fundraising guide
• Tax receipt guidelines
• Budget templates
• Customizable poster
• Letter of spport
Social media Customizable invite Customizable poster
Sample customized resources
Steward fundraisers intentionally and
strategically, so they realize success
and become lifelong supporters of the
MS Society.
LONG-TERM
OBJECTIVE
WHAT CAN WE LEARN FROM
THESE IFE PIONEERS?
STRATEGIES FOR
DESIGNING AND IMPROVING
YOUR IFE PROGRAM
HOW IFE IS DIFFERENT THAN
SIGNATURE P2P
• Fundraisers are on their own schedule
• They’re fundraisers not participants
• It’s personal for both the fundraising and the project
IDENTIFY YOUR AUDIENCE
Who will participate in the program?
• Past participants of signature events?
• Those directly impacted by your cause
• Those supporting those impacted by your cause?
• Athletes / Sports Enthusiast
• Community & Business Leaders
• Companies
• Schools
• Churches
HOW WILL THEY PARTICIPATE
• Individual or Teams?
• What types of fundraising projects?
• Any seasonality?
• Why will they fundraise?
SCALING YOUR COACHING
Uses Social Media and
Mobile Tools
Event Planning
Sent Email Messages
Hits Fundraising Thresholds $100, $250, $500, $1000
Updated Fundraising Page
Receives a donation
Planning a Fundraising Project
SUPPORT THEIR FUNDRAISING
AND PROJECT
Fundraising Tips
Motivational Messaging
Toolkit Reminders
Examples of Other
Fundraisers
Thank you
KEY PERFORMANCE
INDICATORS
• # of Fundraisers
• # of Fundraisers Fundraising
• Average # of Donors
• Mean and Average Fundraising Total
• # of Repeat Fundraisers
• Fundraiser Source and Origins
• Types of Projects
CONTACT SPEAKERS
Donna Wilkins
@donnajwilkins
@charitydynamics
www.charitydynamics.com
Sue Dalos
http://convio.cancer.ca/site/TR?pg
=entry&fr_id=19672
Thadshiga Jayaseelan
@DreamersEvents
@OakvilleHF
http://www.oakvillehospitalfoundation.com/Ways-to-Give/Personal-Pages.aspx
Candice Hamel
http://mssoc.convio.net/site/PageServer?pagename=ichallenge_whatisichallenge