INDEX

2017 2018 2019 2020(e)

2,573

3,012+17%

CAGR

2,194

1,870

2015 2016 2017 2018

302

218

250

• 2019 300

•

277

+11%

CAGR

SOURCE :2020 , KIRI , 2020SOURCE : IDC Korea, Zion Market Research ‘Markets and Markets’ SOURCE : '2018 ', 2019

2016 2017 2018 2019(e) 2020(e)

114120 108111 106

8885

959197

205 202 202 203 203

-0.2%

CAGR

2017 2018 2019

82%

18%

83%

17%

79%

21%

1,399

1,959

2,502

+40%

+28%

SOURCE : , , 2020.02

28%• 2019 540

•

2017 2018 2019

86%

14%

90%

10%

91%

9%

207

326

508

2017 2018 2019

81%

19%

81%

19%

76%

24%

1,192

1,632

1,994+36%

+22%

+57%

+55%

SOURCE : , , 2020.02

• DB

•

개인정보보호법

신용정보법

정보통신망법

저비용자본조달을통해정보비용감소및거래비용감소 광범위한고객네트워크를통해개인맞춤형금융서비스제공 소비자들의금융서비스에대한접근성제고

• IT

•

SOURCE : , 2020

∙

•

•

• IT

•

Online-Survey

5

19-49

397

2020.02.19 ~ 2020.02.23

4%

65%

7%

6%

14%

4%

18%

59%

23%

300

300-700

700

13%

15%

14%

19%

16%

24%

19-24

25-29

30-34

35-39

40-44

45-49

51%

49%

20 30 40

80% 55% 49% 45% 29%

20 30 40

63% 45% 43% 72% 81% 84%

•

• 20 30 40

/ ( ) / ( ) / ,

76% 49% 32% 26% 24% 23% 20% 13% 13%

•

•

/

64% 59% 33% 21% 13%

•

•

20 30 4020 30 40

46%

44%

43%

22%

13%

28% 20% 19% 35% 44% 47%

12%

11%

•

• 20 30 40

63%

43%

31%

21%

15%

9%

8%

46%

42%

23%

19%

16%

16%

7%

13%

2%

•

•

20 30 40

TOP2 TOP2

40% 23% 20% 19% 15% 26% 23% 13%

• AIM

•

20 30 4020 30 40

65%

55%

18%

11%

10%

76% 63% 60% 5% 12% 15%

9%

7%

8%

•

• 20

25%

14%

15%

9%

12%

11%

5%

9%

26%

11%

16%

11%

13%

13%

4%

6%

32%

18%

8%

15%

8%

5%

6%

8%

•

• 20 30

62%

62%

29%

29%

23%

21%

19%

15%

10%

15%

•

• 62%

/SNS

/PUSH TV

32% 24% 23% 22% 17% 16% 16% 15% 12% 8%

•

•

20 30 4020 30 40

19%

19%

17%

12%

12%

19% 22% 13% 12% 16% 30%

11%

5%

5%

•

• 20 30 40

• 20 30

•

18%

12%

39%

8%

3%

%

SOURCE : , 2019.01 – 2019.12

3

• 2019. 02 ~

•

•

• ,

4 100%

• 2020. 01 ~ 03

•

• 1 1 , 100 3

•

•

•

IBK x

• 2019.

•

•

•

• 2019. 01 ~

•

•

•

•

•

Youth

DIGITAL LOVER

• 2020.

•

•

•

•

KB BTS BTS

• 2019.

• BTS

•

•

•

•

THANK YOU

MEZZOMEDIA

2020