index vs total tv

1
Time Ave 000s Ave TVRs Ave Share Ave Reach (000s) Five @ 18:00 1,329 2.63 7.6% 1,515 Fiver @ 18:30 790 1.57 4.6% 852 Adults 16-34 Adults ABC1 1... Women 16-34 Women ABC1 16-34 Housewives 16-34 Housewives ABC... 28 11 20 9 13 5 34 16 26 12 16 8 Five (18:00) Fiver (18:30) Index Vs Total TV Profile of Home & Away on Five & Fiver Adults ABC1 16-34 Adults 16-34 Women Housewives WCH Women ABC1 16-34 Housewives ABC1 16-34 Housewives 16-34 Women 16-34 36.0 39.4 39.8 42.2 44.3 44.4 48.4 48.5 % Reach by demo for Home & Away (All eps) Home & Away is regularly the top rating programme on multichannel TV - For example across the last week of July Home & Away was the top MC channel programme on 4 separate occasions. Almost 20 million Inds have tuned in to view Home and Away across Jan to June 08. There are more young women viewing Home & Away on five at 6pm than viewing BBC1, BBC2 or ITV1. Source: BARB Average episode performance of Home & Away on Five & Fiver among All Inds (Jan- Jul 08) 125 155 109 153 163 208 158 220 120 157 111 172

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Average episode performance of Home & Away on Five & Fiver among All Inds (Jan-Jul 08). Profile of Home & Away on Five & Fiver. % Reach by demo for Home & Away (All eps). Index Vs Total TV. - PowerPoint PPT Presentation

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Page 1: Index Vs Total TV

Time Ave 000s Ave TVRs Ave Share Ave Reach (000s)

Five @ 18:00 1,329 2.63 7.6% 1,515

Fiver @ 18:30 790 1.57 4.6% 852

Adul

ts 1

6-34

Adul

ts A

BC1

16-3

4

Wom

en 1

6-34

Wom

en A

BC1

16-3

4

Hous

ewiv

es 1

6-34

Hous

ewiv

es A

BC1

1...

28

11

20

913

5

34

16

26

1216

8

Five (18:00)Fiver (18:30)

Index Vs Total TVProfile of Home & Away on Five & Fiver

Adults ABC1 16-34

Adults 16-34

Women

Housewives WCH

Women ABC1 16-34

Housewives ABC1 16-34

Housewives 16-34

Women 16-34

36.0

39.4

39.8

42.2

44.3

44.4

48.4

48.5

% Reach by demo for Home & Away (All eps)

• Home & Away is regularly the top rating programme on multichannel TV - For example across the last week of July Home & Away was the top MC channel programme on 4 separate occasions.

• Almost 20 million Inds have tuned in to view Home and Away across Jan to June 08.• There are more young women viewing Home & Away on five at 6pm than viewing BBC1, BBC2 or ITV1.

Source: BARB

Average episode performance of Home & Away on Five & Fiver among All Inds (Jan-Jul 08)

125 155 109 153 163 208 158 220 120 157 111 172