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The Passenger Experience:

Greater convenience, speed & control for passengers

Giorgio De RoniCEO, GoAir

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4 keys of passenger experience

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3. In-flight experience

1. Purchase experience

2. Pre-boarding experience

4. Baggage claim

experience

Passenger experience

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At GoAir we Promise 4C Advantage

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We aim to deliver some distinctive advantage to our customers who are our channel partners & passengers

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4

COHERENCY

Team’s service attitude

This is our working discipline

Team engagement with seamless bonding

behaviour

CO-ACTION(Synergy)

CONSISTENT

Assurance of quality excellence in all customer

visible & touch points

SuperiorityCONVERGENCE

Perceptible selling distinction in the dynamic

market

GoAir GoAir Promise Promise

4C 4C AdvantagAdvantag

ee

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COHERENCY

Multiple Integrated systems for every

Customer touch point

IT & Passenger Convenience

All applications should be seamless in delivering the

360* Customer experience

CO-ACTION(Synergy)

CONSISTENT

Deliverance of assured quality with cost optimisation

to sustain superiority in Customer experience

SuperiorityCONVERGENCE

IT Processes of highest standards in user friendliness

and minimum human intervention

GoAir GoAir Promise Promise

4C 4C AdvantagAdvantag

ee

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Passenger advantage at 3 touch points in the purchase process

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GoAir advantages unique among all LCCs

First among a budget airline to offer a loyalty

program – GoClub

A Reliable Airline: consistdently lowest

passenger complaints (0.04% in August 2013)

First in any budget airline to offers a

business class product – GoBusiness

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GoAir customer advantage motto

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This year we started a new type of highly social advertising campaign through 4 unique product offers. This campaign highly contributed to achieve high seat occupancy (79% in August) in the monsoon season.

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Unique products we offered this monsoon

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Thank youGiorgio De RoniCEO, GoAir

www.goair.in