india fm radio market forecast 2021 - brochure
TRANSCRIPT
M a r k e t . I n t e l l i g e n c e . E x p e r t s
India FM Radio Market By Type, By S ector, By Ownership, Competit ion Forecast &
Opportunities , 2011 - 2021
T a b l e o f C o n t e n t s
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S No. Contents
1. Product Overview
2. India FM Radio Industry Evolution
3. Research Methodology
4. Analyst View
5. Global FM Radio Market Overview
6. India FM Radio Market Landscape
7. India FM Radio Market Outlook
7.1. Market Size & Forecast
7.1.1. By Value
7.1.2. By Number of Audience (Home, Transit, Out of Home)
7.2. Market Share & Forecast
7.2.1. By Type (Traditional FM Radio, Internet FM Radio)
7.2.2. By Sector (Retail, Real Estate, Automotive, Education, Government, Others)
7.2.3. By Ownership (Private, Public)
6.2.4. By Region (North, West, South, East)
6.2.5. By Company
8. India Traditional FM Radio Market Outlook
8.1. Market Size & Forecast
8.1.1. By Value
7.2. Market Share & Forecast
8.2.1. By Sector
8.2.2. By Region
9. India Internet FM Radio Market Outlook
9.1. Market Size & Forecast
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9.1.2. By Value
9.2. Market Share & Forecast
9.2.1. By Sector
9.2.2. By Region
10. India FM Radio Market Attractiveness Index
10.1. By Type
10.2. By Sector
10.3. By Ownership
10.4. By Region
11. Market Dynamics
11.1. Impact Analysis
11.2. Drivers
11.3. Challenges
12. Market Trends & Developments
12.1. Increasing Media & Entertainment Industry
12.2. Growing Live Events
12.3. Increasing Technology Advancements in FM Radio
12.4. Increasing adoption of Internet Radio
12.5. Growing adoption of Radio in Cars
13. Policy & Regulatory Landscape
14. India Economic Profile
15. Competitive Landscape
15.1. Prasar Bharti
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15.2. Entertainment Network India Ltd.
15.3. Sun TV Network Limited
15.4. Reliance Broadcast Network Limited
15.5. Jagran Prakshan Limited
15.6. DB Corp Limited
15.7. HT Media Limited
15.8. Next Radio Limited
15.9. B.A.G. Films & Media Limited
15.10. Rajasthan Patrika
16. Annexure
16.1. FM Radio Players Positioning Analysis
16.1.1. Delhi NCR
16.1.2. Mumbai
16.1.3. Bangalore
16.1.4. Chennai
16.1.5. Kolkata
16.1.6. Hyderabad
16.1.7. Pune
16.1.8. Patna
16.1.9. Chandigarh
16.1.10. Ahmedabad
16.1.11. Shimla
16.1.12. Thiruvananthapuram
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16.1.13. Jammu & Kashmir
16.1.14. Jaipur
16.1.15. Lucknow
16.1.16. Puducherry
16.1.18. Bhubaneswar
16.1.19. Shillong
16.1.20. Aizawl
16.1.21. Bhopal
16.1.22. Raipur
16.1.23. Itanagar
16.2. India FM Radio Industry Advertisement Tariffs & Concept
16.3. India FM Radio Cost Structure Model
17. Strategic Recommendations
18. About Us & Disclaimer
P r o d u c t O v e r v i e w
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Frequency Modulation (FM)- Frequency modulation is a broadcasting technology used to provide high fidelity
sound over broadcast radio. It is used in many applications from broadcasting to communications as well as it
offers various advantages over other modes.
Radio is one of the applications of FM. Radio is a small part of electromagnetic spectrum which can be used for
business and non business purposes. Moreover, it is a powerful pillar for media, coupled with it’s cost effective
solution to advertisers.
With the help of FM, radio has the ability to send out two channels of information at the same time. The FM radio
band goes from 88 MHz to 108 MHz
FM radio has further categorized into two types which includes traditional FM radio and internet FM radio.
FM Radio
Traditional
Internet
Traditional FM – Traditional FM is one that has been
used from past few years for entertainment purpose
such as listening music, news, live chats, etc.
Internet FM – Internet FM radio can be defined as the
audio service transmitted through the internet to the
users. As well, it can be accessed through mobile apps
as well.
Types of FM Radio
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Baseline Methodology:
Our dedicated team of industry experts has comprehensively monitored and analyzed various aspects of India
FM Radio market. Our team of analysts has analyzed the outlook of various segments and speculated a positive
future for the industry. Taking into consideration various factors such as government policies and initiative,
number of radio audience, revenue generating sectors, key players growth plans, etc. which influence the growth
of the FM Radio Market in India. Our team of analysts has provided a prudent analysis of the industry’s
performance in the future. This would enable our clients in planning their investment decisions and explore
several growth opportunities existing in the India FM Radio Market.
In addition, while compiling the data, we have also cross-checked all the collected information from multiple
sources and data warehouses in order to present an exhaustive data collection from credible, paid databases.
Our team of experts has then prudently evaluated the most accurate and precise information of the India FM
Radio market. We have also identified and analyzed all the emerging trends, including important drivers and
challenges that the industry is confronting. We have also presented various forecasts for the industry based on
our in-depth analysis of market dynamics, prevalent trends, recent developments and opportunities, etc.
Secondary Research
Policies, Plan, and Annual Report, etc. published by Ministry of Information and Broadcasting, Government of India
Company’s annual reports, white papers, investor presentations and financial reports
White Papers and News Articles published by various organizations on the industry
Primary Research
Identifying key players in the market and Questionnaire design
In-depth interviews
Companies Interviewed:
1. Reliance Broadcast Network2. Sun TV Network3. Entertainment Network4. Jagran Prakshan Limited 5. HT Media Limited6. Rajasthan Patrika
Data Analysis
Top down approach for the
calculation of India FM Radio
market size
Historical trend examination
Statistical analysis to
forecast the growth of India
FM Radio Market in India
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SYSTEMMATIC RESEARCH APPROACH
In-depth secondary research is used to determine the top industryplayers, key government policies and initiative, market trends anddrivers, advertisement tariff, etc.
In order to conduct industry experts interviews, TechSci formulated adetailed questionnaire and discussion guide
List of industry players and industry specialists had been developed
TechSci Research has conducted interviews with industry experts andindustry players for data collection and verification
Data has been validated by triangulation method, in which secondaryand primary research, and TechSci Research’s analysis contribute to thefinal data
The data has been scrutinized using MS-Excel and SPSS to obtainquantitative insights about the industry
TechSci Research provides the in depth insight on India FM RadioMarket in the report
Market Profiling
Formulating Discussion Guide
Developing List of Respondents
Data Analysis
Data Validation
Data Collection
Insights
India FM Radio Market Research Methodology
R e s e a r c h M e t h o d o l o g y
I n d u s t r y B r i e f
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FM Radio Market to Grow at CAGR 17% till 2021
According to a recently released TechSci Research report, “India FM Radio Market By Type, By Sector, ByOwnership, Competition Forecast & Opportunities, 2011-2021”, FM Radio market in India is projected to register aCAGR of over 17% during 2016 - 2021. Over the last few years, India has emerged as one of the fastest growingmarkets for FM Radio in Asia-Pacific, on account of expanding advertisement industry, rising sales of mobilehandsets with FM capability, coupled with huge radio listenership base in the country. Initiatives taken byGovernment of India such as introducing the Phase III auction policy to offer new opportunities for private playersin FM radio market and to expand their reach across tier-II and tier-III cities is expected to have a huge positiveimpact on the country’s FM radio market over the next five years.
Over the past few years, India’s retail sector grew strongly on account of rising spending power, improvingconsumer lifestyle and expanding middle class consumer base. Moreover, other sectors such as real estate,entertainment, education, automotive have been witnessing consistent growth in India over the last decade. As aresult, adopting FM radio as a source of advertisement for brand building and increasing consumer awarenessabout a company’s products is growing. Prasar Bharati, Entertainment Network (India) Limited, Sun TV NetworkLimited, Reliance Broadcast Network Limited, and D.B Corp Ltd. are the largest players operating in thecountry’s FM radio market.
“Growing media & entertainment industry, increasing number of live events across the country as well as risingtechnological advancements in FM radio industry such as HD radio technology, are expected to drive FM radiomarket in India during the forecast period. Moreover, rising internet penetration, growing smartphones user basecoupled with declining bandwidth consumption prices are fueling internet radio market in thecountry. Furthermore, growing sales of passenger cars and increasing adoption of radio cabs is positively impactingthe country’s FM radio market. Consider all these factors, coupled with Phase III auction roll out, we expectedbrighter days ahead for FM radio market in India.”, said Mr. Karan Chechi, Research Director with TechSci Research,a research based global management consulting firm.
10 20 30 40 50 60 70 80 90 100 110
2011 2012 2013 2014 2015 2016E 2017F 2018F 2019F 2020F 2021F
S a m p l e D a t a - S n a p s h o t
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India FM Radio Market Size, By Value, 2011-2021F (USD Million)
India FM Radio Market Share, By Company, By Value, 2011-2021F
5%5% 5% 5% 5% 5% 5% 5% 5% 5% 5%
15% 15% 15% 15% 15% 15% 15% 15% 15% 15% 15%10% 10% 10% 10% 10% 10% 10% 10% 10% 10% 10%
12% 12% 12% 12% 12% 12% 12% 12% 12% 12% 12%8% 8% 8% 8% 8% 8% 8% 8% 8% 8% 8%
50% 50% 50% 50% 50% 50% 50% 50% 50% 50% 50%
2011 2012 2013 2014 2015 2016E 2017F 2018F 2019F 2020F 2021F
Prasar Bharti Entertainment Network India Ltd.Sun TV Network Limited Reliance Broadcast Network Limited2Reliance Broadcast Network Limited Others*
0.00%
5.00%
10.00%
15.00%
20.00%
25.00%
0.00 0.50 1.00 1.50 2.00 2.50
North India
South India
West India
East India
India FM Radio Market Attractiveness Index, By Region,
By Value, 2016E-2021F
11.11%
11.11%
11.11%
11.11%11.11%
11.11%
11.11%
11.11%
11.11% UTTAR PRADESH
RAJASTHAN
NCT OF DELHI
PUNJAB
HARYANA
JAMMU & KASHMIR
UTTARAKHAND
CHANDIGARH
HIMACHAL PRADESH
Share of North Region Urban Population, By State & UT, 2011India Traditional FM Radio Market Share, By Sector, By Value, 2011-2021F
30% 30% 30% 30% 30% 30% 30% 30% 30% 30% 30%
10% 10% 10% 10% 10% 10% 10% 10% 10% 10% 10%5% 5% 5% 5% 5% 5% 5% 5% 5% 5% 5%
15% 15% 15% 15% 15% 15% 15% 15% 15% 15% 15%
20% 20% 20% 20% 20% 20% 20% 20% 20% 20% 20%12% 12% 12% 12% 12% 12% 12% 12% 12% 12% 12%
2011 2012 2013 2014 2015 2016E 2017F 2018F 2019F 2020F 2021F
Retail Real Estate AutomotiveEducation Government Others*
500 500 500
1,000 1,000 1,000
1,500 1,500 1,500
2,000 2,000
2,000 2,500 2,500 2,500
3,000 3,000 3,000
3,500.00 3,500.00 3…
5 Spots/Day 10 Spots/Day 15 Spots/Day
Radio Mirchi Fever FM 104 Radio City 91.1 RED FM
92.7 BIG FM HIT 95 FM Oye FM 104.8
Delhi Weekly Advertisement Tariff, By
Channel, By Spot per Day, 2016 (USD)
R e p o r t O r d e r i n g
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Report Price
Report Name: India FM Radio Market By Type, By Sector, By Ownership,
Competition Forecast & Opportunities, 2011-2021
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About Us:
TechSci Research is a global market research and consulting company with offices in the US, UK and India. TechSci Research provides
market research reports in a number of areas to organizations. The company uses innovative business models that focus on improving
productivity, while ensuring creation of high-quality reports. The proprietary forecasting models use various analyses of both industry-
specific and macroeconomic variables on a state-by-state basis to produce a unique ‘bottom-up’ model of a country, regional and global
industry prospects. Combined with the detailed analysis of company activity and industry trends, the result is a uniquely rich evaluation of
the opportunities available in the market.
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Disclaimer:The contents of this report are based on information generally available to the public from sources believed to be reliable. No representation is made that itis timely, accurate or complete. TechSci Research has taken due care and caution in compilation of data as this has been obtained from various sourcesincluding which it considers reliable and first hand. However, TechSci Research does not guarantee the accuracy, adequacy or completeness of anyinformation and it is not responsible for any errors or omissions or for the results obtained from the use of such information and especially states that it hasno financial liability whatsoever to the subscribers / users of this report. The information herein, together with all estimates and forecasts, can changewithout notice. All the figures provided in this document are indicative of relative market size and are strictly for client’s internal consumption. Usage of thesame for purpose other than internal will require prior approval of TechSci Research.
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