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INDIA The First Truly Mobile Digital Society?

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Page 1: India Mobile

INDIAThe First Truly Mobile Digital Society?

Page 2: India Mobile

Intro

Two Indias

Mobile SocietyJustDialMicro-TelecomZERO & Micro-FinanceUniversal ID Number

Conclusion

ReferencesDisclaimer

Page 3: India Mobile

For the next 20-25 years, India’s economy will grow faster than any other large country.

Page 4: India Mobile

“Rapid growth in a country of 1.2 billion people is exciting, to put it mildly.”

The Economist

Flickr image by realmolimo

Page 6: India Mobile

Over 250 million people live below the poverty line in urban slums and rural areas largely untouched by infrastructure.

Flickr image by ommphoto

Page 7: India Mobile

Yet, of the global top 20 places to outsource Research and Development, India dominates with 6.

Karnataka • Haryana • ChennaiHyderabad • Mumbai • Kolkata

Flickr image by vis-a-vis

Page 8: India Mobile

India has the fourth largest population of Internet users, but has only 7% penetration.

“Wait till Indians really combine their love of the cellphone with social media. Then, Facebook, Twitter, etc, will really explode.”

Professor Sreenivasan, Columbia University

Page 9: India Mobile

Facebook is moving quickly to capitalize on expected future growth of 500% by 2015. For

one rupee (2 cents) a day, users can get unlimited Facebook use.

Page 10: India Mobile

With a geographically dispersed and poor population, could India skip the costly widespread adoption of broadband access - and even PCs all together?

Flickr image by Roy del Vecchio

Page 11: India Mobile

All the elements are in place.

“The cost of network access and handsets is going down, wireless networks are going up, and Indian consumers already display an insatiable appetite for digital services.”

ACCORDING TO MCKINSEY,

Page 12: India Mobile

What would a truly mobile society look like?

Don’t think too long,

Indian entrepreneurs are quickly shaping it.

Page 13: India Mobile

Already, India’s largest search engine, JustDial, takes close to 100 million calls a year. Many users have never tried a computer.

People think of something they are looking for--a phone number, a restaurant, a category like "doctor"--and call Justdial as automatically as someone online would enter a word in Google.

Page 14: India Mobile

JustDial is being exported...to North America to compete with 411.

Call centres are being returned to North America...by India.

Flickr image by oliviasmith1

Page 15: India Mobile

Cellphones equipped with voice recognition or simple commands could do even more for

India’s 39% illiterate population.

Flickr image by Dipanker Dutta

Page 16: India Mobile

VNL is bringing “micro-telecom” to rural communities through its solar powered WorldGSM system.

Of the 11-20 million subscribers being added every month in India, VNL saw that rural users at the “bottom of the Pyramid“ made up less than 20%.

www.vnl.in/technology/

Page 17: India Mobile

Of course, telecom is the not the only thing the poor are lacking.

60% of the population lack formal banking services.

Page 18: India Mobile

A Little World (ALW) and its sister non-profit ZERO Microfinance connect financial and government services to rural populations.

The ZERO platform turns a smart phone, lockbox, and fingerprint/eye scanner into a

portable bank branch.

ALW is working with the government to connect more microcredit organizations as well as mainstream banking institutions to

remote communities through smart phones.

Page 19: India Mobile

The government is doing its part by implementing a nation-wide Universal ID number program.

This, combined with fingerprint/eye scanners and mobile authentication will enable eHealthcare and ePayments.

Image from A Little World.com

Page 20: India Mobile

The main beneficiaries will be the disadvantaged population who are currently outside the formal sector. Properly identified, more people will receive their rightful government services as well as insurance.

Flickr image by Ulila

Page 21: India Mobile

India faces many challenges ahead...

Page 22: India Mobile

...but it has an unparalleled entrepreneurial spirit.

Their innovative models may soon be leading the world in all things “mobile”

Flickr image by juicyrai

Page 23: India Mobile

REFERENCESSlide 3 – The Economist, http://www.economist.com/node/17145035Slide 6– CIA World Factbook India

https://www.cia.gov/library/publications/the-world-factbook/geos/in.htmlSlide 7– McKinsey Quarterly – R&D strategies in emerging marketsSlide 8-

http://itpopular.com/india-4th-top-country-worlds-highest-internet-usage/Slide 9- http://www.theregister.co.uk/2011/05/18/facebook_india/Slide 11– McKinsey Quarterly – Can India lead the mobile-Internet revolutionSlide 13- http://www.fastcompany.com/1725661/indias-mighty-microeconomySlide 14-

http://techcrunch.com/2010/03/22/can-india%E2%80%99s-justdial-make-it-in-the-us/

Slide 15– CIA World Factbook IndiaSlide 16 - http://www.vnl.in/ Slide 17 - http://www.fastcompany.com/1725661/indias-mighty-microeconomySlide 18 - http://growinginclusivemarkets.org/media/cases/India_ALW_2010.pdfSlide 19 -

http://www.fastcompany.com/mic/2010/industry/most-innovative-india-companies

Slide 21 – McKinsey Quarterly – Can India lead the mobile-Internet revolution

Page 24: India Mobile

DISCLAIMER

I welcome any educational comments and/or enlightening criticisms.

I have never been to India, nor do I have any matter of expertise in the area of mobile communications.

I chose this subject for my project simply to educate myself.

- George Dylan Carr