india sidharth malhotra. agenda india: an overview book market and trends vision of asian content...
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IndiaSidharth Malhotra
Agenda• India: An Overview• Book Market and Trends• Vision of Asian Content• Orient Paperbacks• Sidharth Malhotra
India: An Overview
IndiaCapital New Delhi
Administrative Divisions 28 States & 7 Union TerritoriesPopulation 1.2 Billion
Urban : Rural 30 % : 70 %
Recognized Languages 28
Official Languages English & Hindi (हिं��दी�)
Spoken Languages* 780
Hindi Speaking Population 40%
* People’s Linguisti c Survey of India (PLSI)
IndiaAge Structure (years) 0-14 (29%)
15-64 (65%)65 + (6%)
• Half of India’s population is under 25.• India has one of the largest school-age population in the world.
Literacy Rate* 74% India94% Kerala (highest)64% Bihar (lowest)
* Literacy is the abil ity to read and write with understanding in any language.
India
Understanding India
Imagine European continent as a single
country. (1 political entity, but different linguistic
entities)
Book Market and Trends
Book MarketPublishing Houses 19,000
Titles / Year ~ 90,000
Largest Publisher Govt. of India
Hindi Publications 26 %
English Publications 23 %
Industry Growth 15-18% p.a.
Industry Worth USD $ 2 Billion
Book Market
The publishing industry in India is counted among the top seven publishing nations in the world.
India 3rd largest producer of English
books after the US & UK.
Indian publishing market is structured
according to the region and language.
An estimated 70% of textbook publishing in the country is done by
the government.
In 2000, Government allowed 100% FDI in
publishing.
Flip side: Per capita book output is about 8
titles/100,000
Book Market TrendsAs education grows, literacy grows,
urbanisation spreads, Growth is imminent specially since India has a very low per
capita book consumption.
Publishing in Indian languages is growing at a faster rate than English
language publishing.
eBook sales haven’t really taken off. Lack of support for Indic script and lack of price difference between eBook and print edition. eBook market is currently expected to be less
than 1% of the total market.
Print on Demand & Self Publishing on
the rise.
Book Market Trends
Online sales is growing. Amazon entered Indian market in June 2013. Internet growth is fastest in India than anywhere else in the
world this is also helping online sales with 348 million users expected by 2017*
Adult fiction was fastest growing area of the market over the first half of 2011, growing by 82% in volume and 49% in value.
(Source: Nielsen Bookscan)
Business and Management books, self-help books and books about India written by Indians are all selling well.
• Source: CISCO
Book Market TrendsIndependent publishing
houses are finding it hard to survive. High
author advances; shelf-space not available.
Bookshops are shutti ng down. High rentals and low ROI* .
Presentation and packaging being given
equal importance as the content and relevance of
the book.
More and more book fairs being held i.e B2C
* Book prices in India are typically 3 or 4 times cost of production whereas in US or UK, book prices can go as high as 10 or 12 times cost of production.
Vision of Asian Content
Vision of Asian Content
Asia
• World’s largest and most populous continent.• Many of the world’s major religions have their origins in Asia.
Indian Content for World Market
• Hindu & Buddhist philosophy/ Gandhian teachings & philosophy• Literature & Mythology• Maths & Science• Traditional Medicine: Ayurveda• Yoga
Content for Indian Market
• Self-Help/Inspirational/Motivational Books• Management Books• Sports Sciences
Vision of Asian Content
Issues
Awareness of Asian content.
Lack of skilled translators between Asian languages.
More exchange programs needed.
Orient Paperbacks
Orient Paperbacks
Founder Company Arya Pustakalaya, Lahore, Pakistan Name Changed
Rajpal & Sons
Shifted to Delhi, India Paperback
Publishing ImprintHind Pocket Book
English ImprintsOrient Paperbacks Vision Books
First Freedom to Publish Award
Mr Rajpal
Average First Print Run 30,000 for most of the titles
First Indian Book Club 30,000 + active members
Books Offered at Re 1 per book in five languages
One of the oldest publishing houses in India
Authors Published in Hindi
P V Narsimha Rao (former Prime Minister)
Atal Bihari Vajpayee (former Prime Minister)
I K Gujral (former Prime Minister)
Nelson Mandela
Kyung-sook Shin, Author Please Look After Mom
His Holiness Dalai Lama
Nobel Laureate Amartya Sen
Authors Published in English
Dr S Radhakrishnan (former President of India)
Dr A P J Abdul Kalam (former President of India)
Shakuntala Devi aka Human Computer *
R K Narayan
Khushwant Singh
Anita Desai
Shahnaz Hussain
• Mill ion copies bestsell ing author
Orient Paperbacks
Head Office : New Delhi
Regional Offices : Mumbai & Hyderabad
Languages Published : English & Hindi
No. of Titles Published : 700 + titles
Publishing Type : Trade Books
Price Range : USD $2.00 – USD $ 20.00Field Force : Company owned, Pan-IndiaDirect Accounts : 3,000+
Wholesalers/Stockists : 50 approx.
Retail Outlets/Bookshops : 2,900+
Avg. Trade Discount: 40% on M R P
Sidharth Malhotra
Sidharth Malhotra
Born Sept. 24, 1975 (Delhi)
Post Graduation (Publishing), University of Denver, USA
Frankfurt Fellowship 2006; VIP Programe 2008, Adelaide, Australia
Develop Hindi program ; acquisition of rights
Developed & launched India’s 1s
t
ONIX for Books platform for Indian publishers
감사합니다धन्यवादी
Thank You