india workshop presentation january 2012
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TRANSCRIPT
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Agenda • Welcome and Introductions• About GlobalGiving • Online fundraising for non-profit organizations
– Trends in giving, online fundraising– Telling your story– Building and deepening networks– Building an online fundraising strategy
• Break
• Joining the GlobalGiving community– Why GlobalGiving? – Due Diligence – $4000 dollars, 50 people and your project
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About GlobalGiving“To catalyze a global market for ideas,
information, and money that democratizes aid and philanthropy”
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• Overall donations made through GG to date: $80.6 mn• Overall donations made through GG in 2011: $30.1 mn• Number of donors to date: 249,500• Projects receiving funding: 5,200+• Number of visitors who visit GG.org each week: ~50K• Average donation amount per org: ~$9,000/year (Median:
$2,400)• Countries disbursed to: 120 countries• Top Donor Countries: USA, Canada, UK, Australia, India,
Singapore• Percentage of donors who ‘add on’: 50%• Average donation size: $78 (Median: $25)
GlobalGiving by the Numbers
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Corporate Partnerships
04/08/2023 6
• Corporate partners in 2011: 65
• Corporate partners: Eli Lilly, Hilton, Dell, HP, Nike, Capital One, Moodys, Google, Neutrogena, Cummins, and dozens more
• Donation volume in 2011 through corporate partners: ~$7.5 million
• Amount given by Nike’s employees: ~$1 million/yr
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Our Corporate Partners
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Example: Employee Engagement: Eli Lilly and Company
• 37,000 employees globally
• Have access to all pre-Existing GlobalGiving projects in the categories of health, environment, education and hunger
• All donations of $25 or more are matched 1:1
• Received a $50 gift credit to from Lilly Foundation
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Online fundraising for non-profit organizations
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Video Networking IM photo-share games
Blogs Creators podcast twitter dating
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• Overall giving in the US has been flat, but is ~$300 billion per year
• Online giving continues to grow at an 8-10% rate
• 34.5% Growth in Online Fundraising in 2010 – Large Non-profits: +8.3% – Medium Non-profits: +4.8% – Small Non-profits: +20.2%
• 1/3 of online giving occurs during October, November, and December
Online fundraising trends
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this isn’t the story
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this is
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technology doesn’t make us social
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it influences our behaviors
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relying on each other
You Your networks Source: David Armano
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our social circles expand
Source: David Armano
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Your network:
10
Mom
Dad
Best Friend
Cousin
Co-worker
Classmate
Pastor
Neighbor
Volunteer
Donor
Mom
Dad
Best Friend
Cousin
Co-worker
Classmate
Pastor
Neighbor
Volunteer
Donor
Mom
Dad
Best Friend
Cousin
Co-worker
Classmate
Pastor
Neighbor
Volunteer
Donor
Mom
Dad
Best Friend
Cousin
Co-worker
Classmate
Pastor
Neighbor
Volunteer
Donor
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email donor fundraisers
social media offline events
website
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FOCUS ON SOCIAL MEDIA:Developing Your Key Messages
Establish your goals. Then talk about them.
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Developing Your Key Messages
Establish your goals. Then talk about them. • Identify yourself
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Developing Your Key Messages
Establish your goals. Then talk about them. • Identify yourself• Share your mission
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Developing Your Key Messages
Establish your goals. Then talk about them. • Identify yourself• Share your mission• Demonstrate your
personality
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Developing Your Key Messages
Establish your goals. Then talk about them. • Identify yourself• Share your mission• Demonstrate your
personality • Prove your worth or impact
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Developing Your Key Messages
Establish your goals. Then talk about them. • Identify yourself• Share your mission• Demonstrate your
personality • Prove your worth or impact• Explain your challenge
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Developing Your Key Messages
Establish your goals. Then talk about them. • Identify yourself• Share your mission• Demonstrate your
personality • Prove your worth or impact• Explain your challenge• Ask people to respond
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Yes, The Same Old Communication Rules Apply.
1. Identify your audience2. Choose the right medium 3. Develop your key messages4. Deliver them in an interesting way
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Things to talk about?
• News• Pictures, Videos• Beneficiary Stories• Articles about Your Organization and/or Staff• Articles about Your Cause• Feedback (good and bad)• Questions for Your Network• Partner News• Volunteer Opportunities• Job openings
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First Steps
• Start slow• Choose one or two networks• Make someone responsible• Be a good partner• Identify your audience• Start conversations, make friends• Don’t ask for money too soon
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Joining GlobalGiving
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Joining GlobalGiving
How to join GlobalGiving
Due Diligence process Open Challenge
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•Online Donations•Donor Management•New Donors•Fundraising and capacity building training•Credibility/Recognition•UK and US Charitable Status
GlobalGiving Value
Proposition
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How to Join GlobalGiving
• Choose US or UK• Nominate your organization using the online nomination form• Complete GlobalGiving’s Due Diligence requirements• Post a project and participate in an Open Challenge• Raise $4,000 from 50 donors
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Eligibility Requirements
• Registered organization – no individuals, businesses, etc.• Advanced English• (At least occasional) access to the internet• Non-evangelizing• Non-discriminating• Eligible to receive international donations• Charitable purpose
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Due Diligence Details
• Certificate of Registration• Organizational Documents
• How is your organization run?• Dissolution Clause
• Financial Statements• Be detailed!
• List of Board and Staff members• Text document only
• Program documents• What are your programs? How do they work?
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Post a Project:tell a powerful story
specificsimple
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How to Succeed in an Open
• Use the Fundraising Survival Guide!• Attend Online Trainings• Develop an online fundraising strategy• Make a plan and schedule• Identify networks
• Family, friends, neighbors• International networks: volunteers, donors• Internet access• Credit cards
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Then What?
• Become an active GlobalGiving partner• Post frequent Project Reports• Send Thank You’s to your donors• Join GlobalGiving UK• Post another project• Participate in GlobalGiving campaign
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Bonus Day!
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Building Fundraising Capacity
• Monthly trainings• One on one consultations• Connecting with highly-skilled volunteers• Blog: http://tools.blog.globalgiving.org/ Come
here for:– External opportunities– Summaries and slides from past trainings– Details on matching campaigns and other– opportunities– General online fundraising tips
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Thank You!
Donna CallejonChief Business Officer
GlobalGiving Foundation001-202-232-5784
[email protected]@dcallejon (twitter)
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Resources• Social Media Revolution• NameChk – find out if your org name is registered• Social Media ROI – how to justify what you’re doing• Facebook Page Best Practices – by Zoetica• So you want a Facebook Fanpage for your Nonprofit? – by
Beth Kanter• How Charities are Finding the Good with Facebook Fanpag
es (case studies)
• Facebook Bestpractices for Nonprofits (beyond the basics)• 26 Slideshares on Social Media for Nonprofits• 10 Facebook resources for nonprofits• Social Media Starter Kit – by AARP• Mashable’s Social Media Page