india’s first global marketplace for artisans un escap fdi network v1.pdflargest artisan...
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![Page 1: India’s first global marketplace for artisans UN ESCAP FDI Network v1.pdfLargest artisan marketplace in India GoCoop Confidential 8 4,000+ Enquiries 30,000+ Orders 80% organic &](https://reader033.vdocument.in/reader033/viewer/2022050206/5f591c4b4f8b7100b10a4987/html5/thumbnails/1.jpg)
India’s first global marketplace for artisans
Sep 2018
GoCoop Confidential
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Global demand for artisanal products is growing rapidly
GoCoop Confidential 2
Consumers are demanding ethical fashion.
# brands at Ethical Fashion Show in Berlin:
36 in 2013; 85 in 2014, 116 in 2015
Indian khadi sales grew 33% yoy to
$311 million in FY17
Expected to reach $776 million by FY19
In the US alone, the market for
handcrafted is $50 billion a year
Etsy crossed $3 bil in GMV in 2017 and
is estimated to have 2% of market share
Sources: IBEF, Ethical Fashion Forum, The Robin Report, Etsy Investor report
46% global consumers are willing to pay
more for socially-responsible products
and services
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Production concentrated mostly in SE Asia
Philippines
IndonesiaMalaysia
Thailand
India
Vietnam
South Africa
Mozambique
KenyaTanzania
Ghana
Peru
Columbia
MexicoHaiti
80% of the world’s production
Laos
Supply concentrated in rural areasLarge fragmented population of
artisans and weavers
GoCoop Confidential 3
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And India has the largest number of artisans in the world
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• 1,000+ clusters
• 9 million+ skilled artisans & weavers
• $4.5 billion in handicrafts exports in FY15
Sources: Ministry of Textiles, Planning Commission, Dasra, FICCI
Yet, India is only 2% of the global market
• Artisans working with small or low capacities and
mostly in remote locations
• Weak market linkages with high levels of
intermediation; Fragmented market
• Inadequate inputs in terms of working capital / raw
materials
• Poor market information on demand, design and
technologies
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The GoCoop Platform
Supply Chain
46 clusters, 300+ co-ops
Provide training, design / quality inputs
Field level services
End-to-end traceability
Marketplace
>30k products, 20000+ consumers, 100+ buyers
Omnichannel distribution: Ecommerce, offline events
& B2B partnerships
Brand
Launched at Feb ’18 LFW
Captures the complete value chain
GoCoop Confidential 5
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Organising highly fragmented craft supply chain
46
clusters
300+
Co-ops,
Suppliers
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48
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Mar-13 Mar-14 Mar-15 Mar-16 Mar-17 Mar-18
Co-ops/Producers (Sellers) Clusters
Cluster – Geographic region (usually a
group of villages) where the artisans are
performing the same craft
• APEX Co-ops > 10,000 artisans
• Primary co-ops ~150 artisans
• Master weavers ~20 artisans
80,000+
weavers &
artisans
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GoCoop Confidential 7
Empowering Weavers & Artisans through technology
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Largest artisan marketplace in India
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4,000+
Enquiries
30,000+
Orders
80%
organic &
direct traffic
236% yoy
Growth
35
78 73
153 142
296266
306
0
50
100
150
200
250
300
350
16-17Q1
16-17Q2
16-17Q3
16-17Q4
17-18Q1
17-18Q2
17-18Q3
17-18Q4
Gross Sales (in Rs lacs)
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Funding journey
Incorporated
2011-12
2013
Angel/Seed Round
Pre-Series A
2016
2018
Series A
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Kris GopalakrishnanPrathiti trust
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First Company showcased by Google CEO at the digital unlocked launch
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GoCoop Confidential 11
Govt of India’s first national award for Handlooms marketing (eComm)
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Highlights
GoCoop Confidential 12
With hon’ble PM as part of Champions of Change Program
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Thank you!
GoCoop Confidential 13