indian advertising market to reach usd 11 billion by 2016
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Driven by a large consumer base, rapid technological advancements, infrastructure developments and a growing economy, the Indian advertising market is expected to exceed sales worth USD 11 Billion by 2016.TRANSCRIPT
Indian Advertising Market to Reach USD 11 Billion by
2016
Driven by a large consumer base, rapid technological advancements, infrastructure
developments and a growing economy, the Indian advertising market is expected to exceed
sales worth USD 11 Billion by 2016.
With sustained growth of the Indian economy during the last two decades, there has
been a constantly increasing yearning for a better lifestyle among Indian people.
This yearning has been catalyzing consumerist desires. Advertising industry has
been both a catalyst and beneficiary of these desires as the industry has been on a
continuous growth trajectory with only temporary slowdowns at times.
According to IMARC Group, one of the world’s leading research and advisory firms,
with the Indian economy on a continuous growth path for many more years to
come, prospects of the advertising industry are bright. Although the industry is
expected to maintain its current growth momentum, the pace of growth of various
segments of the industry will differ significantly from one another. We expect
growth rates in newer segments like mobile or internet advertising to be
substantially higher as compared to traditional segments like print or electronic
media.
IMARC’s new report entitled “Indian Advertising Market Report & Forecast:
2012-2016” provides an analytical and statistical insight into the Indian advertising
industry along with its various segments and sub-segments. The study that has
been undertaken using both desk-based and qualitative primary research has
analyzed various aspects and provides a comprehensive understanding of the
Indian advertising market. The report can serve as an excellent guide for investors,
researchers, consultants, marketing strategists, media planners, advertisers, radio
and television broadcasters and all those who are planning to foray into the Indian
advertising market in some form or the other.
Key Aspects Analyzed:
Understanding the Indian advertising market
Focus of the Analysis:
Composition of the market
Major players
SWOT analysis of the industry
Historical growth trends and driving factors
Market outlook
Television advertising market
Focus of the analysis:
An overview of the television broadcasting industry
Analysis of various sub-segments with their performance
Major industries that use television as an advertising medium
Major companies that use television as an advertising medium
Historical growth trends and driving factors
Market outlook
Print advertising market
Focus of the analysis:
An overview of the print advertising industry
Analysis of various sub-segments with their performance
Major players in each segment and their performance
Major industries that use print as an advertising medium
Major companies that use print as an advertising medium
Historical growth trends and driving factors
Market outlook
Radio advertising market
Focus of the analysis:
An overview of the radio advertising industry
Radio listenership across the country
Major industries that use radio as an advertising medium
Major companies that use radio as an advertising medium
Historical growth trends and driving factors
Market outlook
Internet/On-line advertising market
Focus of the analysis:
An overview of the Internet/On-line advertising industry
Viewership of various websites
Major industries that use internet as an advertising medium
Major companies that use internet as an advertising medium
Historical growth trends and driving factors
Market outlook
Mobile advertising market
Focus of the analysis:
An overview of the mobile advertising industry
Various forms of mobile advertising
Major industries that use mobile as an advertising medium
Major companies that use mobile as an advertising medium
Historical growth trends and driving factors
Market outlook
Outdoor advertising market
Focus of the analysis:
An overview of the outdoor advertising industry
Analysis of various sub-segments with their performance
Major industries and companies that use outdoor advertising as an
advertising medium
Historical growth trends for each sub-segment and driving factors
Market outlook for each sub-segment
Information Sources:
Information has been sourced from both primary and secondary sources:
Primary sources include industry surveys and face to face/telephone
interviews with industry experts.
Secondary sources include proprietary databases and search engines. These
sources include company websites and reports, books, trade journals,
magazines, white papers, industry portals, government sources and access to
more than 4000 paid databases.
Table of Contents
1 Executive Summary
2 Indian Advertising Market
2.1 Current Trends2.2 Competitive Landscape2.3 Market Forecast
3 Indian Advertising Market: Industry Analysis
3.1 Strengths3.2 Weaknesses3.3 Opportunities3.4 Threats
4 Indian Advertising Market: Industry Performance
4.1 Television Advertising4.1.1 Current Trends4.1.2 Viewership & Advertising Revenues Across Various Genres4.1.3 Major Industries Advertising on Television4.1.4 Major Companies Advertising on Television4.1.5 Market Forecast
4.2 Print Advertising4.2.1 Current Trends4.2.2 Newspapers4.2.3 Magazines4.2.4 Major Industries Advertising on Print Media4.2.5 Major Companies Advertising on Print Media4.2.6 Market Forecast
4.3 Radio Advertising4.3.1 Current Trends4.3.2 Listenership of Different Radio Channels4.3.3 Major Industries Advertising on Radio4.3.4 Major Companies Advertising on Radio4.3.5 Market Forecast
4.4 Internet/Online Advertising4.4.1 Current Trends (2005-2011)4.4.2 Viewership of Various Internet Websites4.4.3 Major Industries Using Internet/Online Media for Advertising4.4.4 Major Companies Using Internet/Online Media for Advertising4.4.5 Market Forecast
4.5 Mobile Advertising4.5.1 Current Trends4.5.2 Various Forms of Mobile Advertisements4.5.3 Major Industries & Companies Using Mobile for Advertising4.5.4 Market Forecast
4.6 Outdoor Advertising4.6.1 Current Trends4.6.2 Bill Boards4.6.3 Street Furniture4.6.4 Transit Advertising4.6.5 Other Mediums4.6.6 Major Industries and Companies Using Outdoor Advertising4.6.7 Market Forecast
To buy the complete report or to get a free sample, please contact:
IMARC Group AsiaEmail: [email protected]: +91-120-415-5099
IMARC Group North America Email: [email protected]: +1-631-791-1145
IMARC Group Europe, Middle East & AfricaEmail:[email protected]: +44-702-409-7331
To know more please visit: http://www.imarcgroup.com/indian-
advertising-market-report-forecast-2012-2016/