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Indian Automobile Safety Conference

The Prime Mover - Towards Excellence 2

The reasonable man adapts himself to the world,

the unreasonable one persists in trying to adapt the

world to himself. Therefore all progress depends on

the unreasonable man.- George Bernard Shaw


About us

Bajaj Auto Ltd.

EstablishedTotal 3Ws Sold

till date

No. of countries we

Export inFY 16 Motorcycles

Dom. + ExportsFY 16 3Ws Sales

Dom. + ExportsEBITDA (%)

1945 33million

0.5million

Over

5million

78 Highestin the

Automobile

Industry


3 wheelers – World’s #1 Manufacturer

Differentiation

Leaders in…

Improvement AlignmentBikes: World #3

KTM, Exports

• Last mile transport vehicles in most of the developing/ under developed world

• Offer an easy to own and operate, and low hire cost option in the Public Service Vehicle space

• Low mass, adequate power, low emissions, and high mileage, and Max speed of 65 kmph

• Small loads – typically 1-2 people excluding driver

• Transport around 100 million people worldwide everyday

• Generate employment for 10 million people world wide.

• So, we are World leaders in Low cost public service vehicles which happen to be on 3 wheels

– 3 wheels is incidental.


Crim

e

Something is wrong with our predictions…

We need to do better than that.

We need to have a better way to predict the future

- Al RiesThe Origin of Brands, 2004

Failure rate of new

U.S. consumer

products is 95%

90%

and for new

European consumer

products is- Nielsen BASES and Ernst & Young


Clarity

The vast majority of these new products & services don’t stand a

chance to become big brands…

because they were introduced to SERVE a market rather than

to CREATE a market.- Al Ries

The Origin of Brands, 2004


Concept

Defensive Offensive Flanking Guerilla

Defensive

marketing

warfare is for

market leaders

Offensive

marketing

warfare is for No.

2 companies

Flanking

marketing

warfare is for

smaller

companies

Guerilla

marketing

warfare is for

local or regional

companies


Bajaj Qute

Just a 4 wheeled Autorickshaw

Comfort, Safety and Ride & Handling of a CAR

with Maneuverability of an Autorickshaw

Best of Both Worlds

Qute 3Wheeler

Length(mm)

Width(mm)

Height(mm)

Weight

Power(HP)

MaxSpeed

2752 2625

1312 1300

1652 1710

438 348

13.2 11

70 65

The Prime Mover - Towards Excellence

9

Qute

A comparison with a small car

Qute Alto 800 In comparison with Alto, Qute is/has

Mass

Length

Width

Foot Print

Maneuverability &

TCR

Engine

Displacement

Power(HP)

Fuel Efficiency(in IDC)

Emissions CO2

(in IDC)

438 kg

2752 mm

1312 mm


3.61m2

3.5 m

216.6 cc

13.2

35.7 km/l

66.16 g/km

695 kg

3395 mm

1490 mm

5.06 m2

4.6 m

796 cc

47

22.2 km/l

104.5 g/km

37% Lighter

19% Shorter

12% Narrower

29% More Compact

24% Smaller TCR

73% Lesser

72% Lesser

61% Higher

37% Lower

10

Bajaj Qute because…


Cars are too big, hence they congest our cities.

Qute occupies just as much road space as a

3W

Cars are too heavy, hence they pollute our cities.

Qute is just 438 kg

Cars are too fast, hence they endanger our cities.

Qute has a speed limit of just 70 kmph

The cities of our world need less cars,

and instead more 2, 3, and Light Weight 4 Wheelers

Qute is the World’s first affordable QuadricyclePowered by ideas like fuel injection, water cooling , & triple

spark DTS-i (patented) ignition.

An idea that emits as little as 66 gm/km of CO2Half that of a small car

An idea that delivers as much as 36 kmpl of petrolTwice that of a small car

An idea,

who’s time

has indeed

come

11The Prime Mover - Towards Excellence


“It is useless to attempt

to reason a man out of a

thing

he was never reasoned

into”

Jonathan Swift


Finally…

15The Prime Mover - Towards ExcellenceThank you

UNCAR THE ROAD

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