indian celebs and sm indian celebrities on social media - report
DESCRIPTION
This report by Webenza explores the role of Social Media in ‘Celebrity Reputation Management’ & ‘Brand Building’, Social Media Trends of Indian Celebrities:TRANSCRIPT
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CELEBRITIES ON SOCIAL MEDIA
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Introduction:
As Social Media’s popularity continues to grow; connecting people with just abouteverything they like, celebrities from various industries are in the space too, tryingto build a better fan base.In this report, we explore the role of Social Media in ‘Celebrity ReputationManagement’ & ‘Brand Building’, as well as the metrics for measuring the success ofcelebrity social media efforts against industry benchmarks through what we callSMQ – Social Media Quotient.
Social Media Quotient (SMQ) refers to a methodology for calculating a score by understanding how the celebrity is leveraging social media. It includes:
Their social media practices Engagement levels in social media Content and Strategy Popularity and reach Overall strategy and integration of social media in other official
communication channels.
Synopsis and Context:
1. Channel wise analysis – 5 random Indian Celebrity social mediaprofiles from the Entertainment industry are chosen for thisreport.
2. Social Media Trends – A celebrity even though actively presenton a social media channel might still lack creating an impact.This report shows the importance of each channel based onindustry specifics.
3. Top Celebrities – Based on the SMQ of the celebrities we arriveat the top celebrity list across all social media channels.
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They feel connected
Want to know about their lives
For interesting content
For chance to interact
10
30
40
10
Why people follow Celebrities on Social Media
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Calculate SMQ-Indexing based on Celebrity’s Online Presence and Social Media Activities.-Analysis of social media assets.
Listening & Monitoring-IncPot-Reactions/Conversations/Mentions about the celebrity .
-Tracking real time conversations.
Analyze-Insights into these online activities.-Identify patterns, tonality of the conversations.
Compare-Profile comparison with other celebrities.
-Share of voice.
The process
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Six of this year’s Forbes top 10 celebrities hail from theMillennial generation or younger. It’s not a coincidence that theones with the most online presence also top Forbes’ list.Millenials Rule Social Media! Social media mastery is the key toranking among the most powerful celebrities and thus it isimportant for the celebrities to understand that Social Mediawill play a huge role in being the gatekeeper for people to payfor what others suggest on social media.
We picked 5 Entertainment celebs to identify the top celebrities using SMQ.
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Not surprisingly, in overall quotient Priyanka Chopra tops the listclosely followed by SRK with Big B. A.R Rahman and ShreyaGhoshal are also not too far behind in their social mediaengagement activities.
Channel wise analysis of Entertainment Celebs
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Big B SRK Priyanka Chopra AR Rahman Shreya Ghoshal
Google+
Youtube
Websites
Wiki page
Blog
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Social Media Trends of Indian and Global Celebrities
• In case of Globalcelebs, the presenceon Facebook andTwitter is almost atthe same level.
0102030405060708090
100
2732
1910 8 5 4.5
0
INDIAN CELEBS
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41 3930 26
94 0 0
GLOBAL CELEBS
• Twitter is the channel that is leveraged the most by Indian stars followed by Facebook, Google+ and YouTube.
•Indian celebs are relatively active on Blogs.
•Activities on Youtube by global celebrities are more compared to Indian celebs.
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Priyanka Chopra tops the list with a Social Media Quotient of 78.98 followed by SRK with a Social Media Quotient of 64.97
SMQ of Entertainment Celebs
3 Million twitter followers3.3 Million Facebook fans
1.9 million video views on Youtube
Priyanka Chopra’s Social media statistics
64.4964.97
78.98
62.07 59.25
AB SRK Priyanka Chopra
AR Rahman Shreya Ghoshal
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Social media Influencers have the ability to impact the ideology or actions of others and also affect other people’s thinking in a social online community. The more influencers a celebrity has, more shall be his social pull.
w w w . w e b e n z a . c o mTracking & Monitoring-Amitabh Bachchan
People talking about AmitabhBachchan most belong to theage bracket of 36-45 years followed by Youngsters.
73%
15%
12%
SentimentsPositive Negative Neutral
20%
28%
10%
40%
2%
Age Distribution
13-17 18-25 26-35 36-45 45+87%
13%
Gender DistributionMale Female
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Maximum online Buzz about Amitabh Bachchan has been tracked in India followed by United States, United Kingdom and even in a far flung country like Greenland.
Tracking & Monitoring-Amitabh Bachchan
20460
2857
963
688
611
512
497
493
375
300
0 5000 10000 15000 20000 25000
India
United States
United Kingdom
Israel
Pakistan
United Arab Emirates
Canada
Greenland
Belize
AustraliaLocation Distribution
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Tracking & Monitoring-Amitabh Bachchan
Word cloud
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Blog
News
Source Distribution
w w w . w e b e n z a . c o mTracking & Monitoring-Shah Rukh Khan
People talking about SRK most belong to the age bracket of 13-17 years followed by people in their mid-thirties.
62%8%
30%
Sentiments
PositiveNegativeNeutral
81%
19%
Gender DistributionMaleFemale
35%
23%
27%
13% 2%
Age Distribution13-17 18-25 26-35 36-45 45+
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Tracking & Monitoring-Shah Rukh Khan
Maximum Online Buzz about Shahrukh Khan has been tracked in India followed by USA and Indonesia.
46737
15326
7320
3979
3473
2758
2721
2688
2630
2056
0 5000 10000 15000 20000 25000 30000 35000 40000 45000 50000
India
United States
Indonesia
United Kingdom
Pakistan
Egypt
United Arab Emirates
Morocco
Germany
Ecuador Location Distribution
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Tracking & Monitoring-Shah Rukh Khan
84%
0%
16%
0%
News
Blogs
Source Distribution
Word cloud
w w w . w e b e n z a . c o mTracking & Monitoring-Priyanka Chopra
People talking about PriyankaChopra most belong to theage bracket of 18-25 years followed by teenagers.
67%10%
23%
Sentiments
PositiveNegativeNeutral
82%
18%
Gender DistributionMaleFemale
34%
38%
18%
10% 0%
Age Distribution13-17 18-25 26-35 36-45 45+
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Tracking & Monitoring-Priyanka Chopra
Maximum online Buzz about Priyanka Chopra has been tracked in India followed by United States and United Kingdom.
22632
7770
1367
1225
964
767
699
571
571
506
0 5000 10000 15000 20000 25000
India
United States
United Kingdom
Canada
Australia
Pakistan
Malaysia
Ecuador
Singapore
BangladeshLocation Distribution
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Tracking & Monitoring-Priyanka Chopra
Word cloud
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News
Blog
Source Distribution
w w w . w e b e n z a . c o mTracking & Monitoring-A.R Rahman
People talking about A.R Rahman most belong to theage bracket of 26-35 years followed by youngsters.
48%
31%
21%
Sentiments
PositiveNegativeNeutral
93%
7%
Gender DistributionMale
Female
18%
31%36%
14% 1%
Age Distribution13-17 18-25 26-35 36-45 45+
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Maximum online Buzz about A.R Rahman has been tracked in India followed by United States and United Kingdom.
Tracking & Monitoring-A.R Rahman
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389
86
83
81
77
68
68
62
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0 1000 2000 3000 4000
India
United States
United Kingdom
Canada
Malaysia
United Arab …
Pakistan
Singapore
South Africa
Sri Lanka
Location Distribution
w w w . w e b e n z a . c o mTracking & Monitoring-A.R Rahman
Word cloud
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42 44 46 48 50 52 54 56
News
BlogSource Distribution
w w w . w e b e n z a . c o mTracking & Monitoring-Shreya Ghoshal
People talking about ShreyaGhoshal most belong to theage bracket of 18-25 years followed by people in their mid-thirties.
58%8%
34%
Sentiments
PositiveNegativeNeutral
93%
7%
Gender DistributionMaleFemale
22%
34%
31%
13%0%
Age Distribution13-17 18-25 26-35 36-45 45+
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Tracking & Monitoring-Shreya Ghoshal
Maximum online Buzz about Shreya Ghoshal has been tracked in India followed by United States and Pakistan.
13261
2565
859
424
314
279
259
259
125
122
0 2000 4000 6000 8000 10000 12000 14000
India
United States
Pakistan
Bangladesh
Canada
Australia
Malaysia
United Kingdom
Indonesia
United Arab Emirates
Location Distribution
w w w . w e b e n z a . c o mTracking & Monitoring-Shreya Ghoshal
Word cloud
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News
BlogSource Distribution
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Just setting up a profile is not enough.
Establish A Voice
Your opinion is your personality.
Monologues need to be replaced by Dialogues;
Contact Webenza for Online Reputation Management .www.webenza.com
Your voice is your brand.
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