1 116th August, 2011

A, D, R, A

Lights Camera Action

The Film Industry

The Film Industry consists of technological and commercial

institutions of filmmaking

The Indian Film Industry…

• India is the largest producer of films in the world, in terms of ticket sales and number of films produced

• The Indian film industry is Multi-Lingual

• The industry is supported mainly by a vast film-going Indian public, and Indian films have been gaining increasing popularity in the rest of the world—notably in countries with large numbers of expatriate Indians

The Constituents of The Indian Film Industry

Rank Language No. of films

1 Hindi (Bollywood) 235

2 Telugu (Tollywood) 218

3 Tamil (Kollywood) 190

4 Kannada (Sandalwood) 177

5 Marathi 99

6 Malayalam 94

7 Bengali 84

8 Bhojpuri 64

9 Gujarati 62

Break-up of 2009 Indian feature films

Bollywood – The Hindi Film Industry

Money, Business, Gossip, Entertainment

Bollywood• Bollywood is the informal term popularly used for the Hindi-

language film industry based in Mumbai

• The term is often incorrectly used to refer to the whole of Indian cinema

• The name "Bollywood" is derived from Bombay (the former name for

Mumbai) and Hollywood (the center of the American film industry)

• One of the largest film producers not only in India, but in the world

History of Bollywood…• Raja Harishchandra

(1913), by Dadasaheb Phalke, was the first silent feature film made in India.

• In the 1930s, the industry was producing over 200 films per annum. The first Indian sound film, Ardeshir Irani's Alam Ara (1931), was a major commercial success

• 1940s to the 1960s is

regarded by film historians as the "Golden Age" of Hindi cinema. Colour movies become a popular feature in the late 1950s

Modern Cinema• In the 1970s, Themes

revolved around gritty, violent films about gangsters and bandits. Amitabh Bachchan was known for his "angry young man" roles

• During the 1980s, the pendulum swung back toward family-centric romantic musicals

• 1990s witnessed the

emergence of stars of a new generation of actors (Aamir Khan, Salman Khan and Shahrukh Khan) and actresses (Sridevi, Madhuri Dixit and Kajol)

Bollywood –The Functioning, Structure and

Components of the Entertainment Industry

Components of the Industry…

• Production Houses

Components of the Industry…

• Actors & Actresses

Components of the Industry…• Directors

Components of the Industry…

• Miscellaneous

Buyers Involved…

• DistributorsEROS ENTERTAINMENT -- B.O.: $6.6 million YASH RAJ FILMS -- B.O.: $4.3 million BIG PICTURES -- B.O.: $3.7 million

• ExhibitorsBIG Cinemas

CineMAXPVR Cinemas

INOX

Buyers Involved…

• Satellite Rights• SET Max aired two of the film industry’s

biggest hits, 3 Idiots and Rajnikanth’s Robot, and also Band Baaja Baraat

• Star Gold has the rights of SRK’s Ra.One, Zoya Akhtar’s Zindagi Na Milegi Dobara,

• Zee Cinema will screen Shaitan and Pyar Ka Punchnama

• Music Rights

Money flow in the Film Industry

Bollywood –The Current Scenario

Indian Film Industry Size

Current Market Situation• Bollywood is the largest film

producer in the world. They produce roughly 1000 movies a year. Hollywood only produces 500 and Japan produces 400 movies a year

• The Bollywood industry had a revenue of US$ 2.5 billion in 2008, and has been growing at approx. 9% a year. The revenue is expected to reach US$ 4.1bn by 2013

Revenue Distribution of Bollywood

Revenue Growth – Bollywood

The Turnaround – “Industry” Status• One of the major policy initiatives has been the Government of

India granting the "industry" status to the entertainment sector in India including the film sector in 2001. This allows the sector to access institutional finance and clean credit for new projects

• Before the reform, the filmmakers were hugely dependent on diamond merchants and underworld for finances

• Quite a few banks, including IDBI, Exim Bank and Bank of Baroda, are pumping money into movie-making business

Hence, it’s one of the Key drivers for the growth in the Industry

Bollywood – Challenges faced by the Industry

Piracy!!!

• The Indian film industry is significantly impacted by online piracy. A study undertaken by Motion Picture Distributors Association (MPDAI) has put India among the top ten countries in the world, where online piracy is at its peak

• In India, counterfeiting and piracy costs the entertainment industry US$4billion and losses of approximately 800,000 jobs annually.

Piracy!!!

Entertainment

A crisis plaguing the industry is the distortionary rate of entertainment tax within states in India. For instance, in Andhra Pradesh and Tamil Nadu, the tax rate is low. However, this has not been the case with the rest of the states in India.

Content RegulationA long-standing debate continues

amongst the industry members on regulation of content. Some of the issues that need to be addressed in this sphere include:

• Should there be a content regulator or should the industry be allowed self-regulation under a broad framework?

Delhi Belly Banned In Nepal

Content

• One of the problems is that younger generations sometimes find the stories a bit predictable, and get bored of similar tales.

Increasing Talent Cost

Figures are approximate

Bollywood – Future of the Industry

What’s in store for Bollywood…

• By 2040, Hollywood (Los Angeles) is forecasted to remain the largest filmed entertainment cluster. However, Bollywood may close the gap significantly to become the second largest cluster.

What’s in store for Bollywood…• Bollywood company tie-ups/collaborations

(Corporatization)

Reliance Big Entertainment signed a deal worth US$ 1.2 billion with Steven Spielberg’s ‘Dream Works SKG’ to produce 36 films for the next 6 years

Reliance also acquired around 200 theatres in 28 locations in North America to screen Bollywood and other regional movies from India

Walt Disney has invested around US$ 324 million in a deal with Yash Raj Films.

Ramesh Sippy Entertainment has collaborated with Warner Bros.

What’s in store for Bollywood…

• The Hollywood Connect

Bollywood to HollywoodAnil Kapoor in ‘Slum Dog Millionaire’ and later

in ’24’Aishwarya Rai Bachchan in ’Pink Panther 2’ withSteve Martin and ‘The Last Legion’ with Colin

Firth

Hollywood to BollywoodBen Kingsley in Teen Patti (Three Cards)Sylvester Stallone in ‘Kambakht Ishq’Jennifer Chambers directed ‘Hiss’

What’s in store for Bollywood…

• Better Content

Once known for their gimmick flicks and illogical story line, the whole genre of Indian movies are transforming into something much more substantial

• Breaking the Conventions

Another aspect undergoing a marked change is the resurgence of actors that may or may not be good looking but are very fine actors in themselves indeed