indian general elections 2014 and social mobile apps
DESCRIPTION
How would you Inspire and Mobilize India’s youth to Vote in the Indian General Elections 2014 using social mobile apps?TRANSCRIPT
But the Big Question?
How would you Inspire and Mobilize India’s youth to Vote in the Indian General Elections 2014 using social mobile apps?
India Today• 64% of our population is in the age bracket of 15-64 years
• The median age is 25 years
• i.e. more than 50% of India’s current population is below the age of 25 and over 65% below the age of 35.
Delhi elections has shown that at least 50% of 18-19-year-olds in Delhi haven’t even registered to vote.
How can we make Young India vote?
Create Awareness Being Social is the key
A recent study reveals that the biggest spike of smartphone users is in the youngest age group between 18 to 22 years, where numbers have gone from 5% in 2012 to 22% in 2013, a four-fold increase.
1. Customer Engagement ProgramsChatime Malaysia partnered with WeChat offering users an opportunity to redeem and purchase 1 million cups of Chatime worth over RM6 million through digital coupons made available via the WeChat platform.
Personalized Engagement Mobile Engagement Real time interactions More Opinions, More Sharing
3. Connect users from offline to online
Political Gatherings to Groups on social apps
More reach with minimal spend
4. Social Platform
Perfect Example of Citizen retaking the ownership
Citizens involved in decision making Send personalized messages to citizens