indian mnc’s in a turbulent market
TRANSCRIPT
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INDIAN MNCS IN ATUR UL NTMARKET/INDUSTRY
By Group 14Dr. Deepa Sahi (63)
Dr. Shivangi Sain (45)Dr. Janardan Shetty (73)
Mr. ShouryadiptaGhose(46)
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Turbulence???
Why is it happening? Turbulence in a market is the occurrence of Unpredictable and
Swift changes in an organization's external or internal
environments, or in an economy, that affects its performance.
React to Change Anticipate Change Lead ChangeThe main causes of turbulence in the healthcare market are:-
Structurally driven inflation
Salary increases
High interest rates
Weakened rupee has resulted in ballooning medical costs.
Economic slowdown and increasingly price-conscious customers-
it is getting more difficult to pass on price increases.
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Managing the Challenge of High-
Velocity Change
Reacting
To
Change
Introduce better products .Respond to unexpected
Buyer need and
Preferences
Adjust to new government
policies
React and respondAs needed.
Defendand protect
the companys
Positions.
Anticipating
Change
Analyze
Market globalization
Research buyer needs,
Preferences, and expectations
Monitor new technological
Development closely to
Predict future path.
Leading
Change
Pioneer new and better
Technologies
Introduce innovative products
That open new markets and
Spur the condition of whole
New industries.Seek to set industry standards
Plan ahead for
expected future changes
-add/adapt resources
and competitive
capabilities
-Improve product line
- Strengthen distribution
Seize the offensive
Be the agents of
Industry changes;
set the pace
Influence the rules
of the game
Force rivals to follow.
Defensive
Offensive
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It is an international Medical Technology company ofIndian Origin, Established since 1997.
Today it is the largest medical technology company ofIndian Origin
It is into Manufacturing medical technology and theirInnovation, Distribution and After-sales support.
Its international branches are located in the USA,Finland, Sri Lanka, and The Middle East
It has teamed up with IIT-Madras to set-up the Innovationand Research Centre for further product development anddesign.
Vision To be the largest and most respected and admired Medical Technology
Company of Indian Origin with Global Presence promoting Cost Effective
Medical Technology Products and Services.
Mission
To Innovate and Provide Medical Technology Products, Services and Solutions
to make Health care Affordable and Accessible to everyone
across the Globe.
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COMPANYS FOCUSImaging Sciences
Cardiology and implantable devices
Critical care and life support solutions
Ophthalmology
Dental implants and Equipment
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Strategies applied by TRIVITRON
Collaboration with IIT-Chennai to form a Technologicalcentre to improve R&D solutions.
Joint venture with Hitachi-Aloka Japan in 2010
Biosystems Diagnostics Ltd. Is a Joint Venture formed withSpanish company Biosystems SA in 2003.
Strategic Investment in Kiran Medical Devices tostrengthen operations in imaging segment
Alliance with Johnson Medical, Sweden, to manufacturehigh end modular OTs and pendants
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Strategies contdHas Innovative and Customizable installation technology
which allows customers to select what to install in theirhospital.
Shows forward integration strategy as it is customer
oriented and has a large customer base.
Scaling up of Innovation and Manufacturing operationsthrough Organic and Inorganic Means.
Substantial stake in a company to become the mostcoveted Contract Manufacturing Facility in India for US/Europe MNCs
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NewM
arkets
Existing
Markets
Market penetration
14% market share in Ultrasoundmachines worldwide
Has access to markets inJapanese, US, UK, Swedish, UAE,Finland, Spain
Is Indias largest MNC inMedical devices
Ansoff's
Matrix
Existing Products New Products
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SWOT ANALYSIS
Strength
R&Dinnovation Access and Affordability
Trading company to manufacturing brand
Strong entrepreneur
Industry growth from 1500 crores to 25000crores
Customization
Weakness.No support from govt.
No quality regulators in med tech industry
Cannot keep up with the distributors
Company at a nascent stage
Opportunities
Raising of funds 100 million dollars for nextphase of growth and development more of
acquisitions
Dental implants and devices
15 new factories to come up all throughout India
Merger with the Medtronic
Diasorin JV
To go in hospital sector
Threats
Various competitors
Turbulent market
Changing needs of the customers
New technologies
Increased Custom duty
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Strategies in the last 2
years
Multinational companyshares : invitrodiagnostics and drug
delivery devices Making its global
presence felt
Company marketshares increased 3rd
largest in India byunderstandingcustomers
Merger with U.S basedMEDTRONIC inc.
Strategic equity
infusion Dental , vision and
dialysis
100 million raised tofuel expansion plans
1/3rdof revenue frommanufacturingservices andinternationaloperations
Way ahead:
Yearly revenue of rs1000 cr
Innovation and
engineering
Fueling up growth
Increasing theirmarket share globally
Diasorin Jv
Wants to have morethan 2/3rdmarket share
Hospital sector
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