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INDIAN NEWSPAPER INDUSTRY “I think a newspaper should be provocative, stir'em up, but you can't do that on television. It'sjust not on” -Rupert Murdoch [Type text] Page 1

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Page 1: Indian newspaper industry

INDIAN NEWSPAPER INDUSTRY

“I think a newspaper should be provocative, stir'em up, but you can't do that on television. It'sjust not on”

-Rupert Murdoch

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L o o k i n g B a c k … …

In 1976, our country’s population was 775 million, one copy of a newspaper appeared for every 80 people. A quarter century later, as the population passedone billion, one newspaper was available for every 20 Indians. By mid 2009, India had 68,000 newspapers, with more expected to emerge. They sell for afew cents per edition. Unlike online, print does not require electricity andInternet infrastructure. Power shortages still occur in some parts of India.Broadband penetration in 2009 was about 4 percent, and concentrated in major cities. It is observed that rising literacy in India will mean an audience for printed newspapers well into this century. In 1976, 35 percent of Indians could read. By 2008 the figure was 70 percent. Rising youth literacy, at 82 percent in 2009, does suggestplenty of potential readers. But those youngsters are more likely to seek their news and information online, just as their counterparts do in other countries. As cheap broadband inevitably becomes available, newspaper circulations will decline. A July 2009 report from Forrester Research estimated that about 2.2 billion people worldwide would be online by 2013 – a global increase of 45 percent. Almost half of those new users would be in Asia, with 17 percent in China alone. Mr Wilkinson, the Executive Director of the Dallas,Texas-based International Newspaper Marketing Association (INMA)commented on Indian Print media that the underlying trends developing elsewhere in the world are there in India as well, whether it is consuming news via a mobile phone or computer-based Internet, but its potential is hidden by the population and advertising growth that everyone is seeing. The short term you can’t see the trends, there is going to be more advertising, more readers, more titles than today – but what you have to see, though, is that the storm is coming and that storm is the Internet and the digital migration, reports The Hindu Business Line (2008).

Newspapers vs. Radio, Television.

Annual growth rate for the television industry is projected to be 22% and for the radio industry, the growth rate is projected to be at the rate of 28% over the next five years. At present, there are 110 million TV households in India, out of which 70 million are cable and satellite homes and rest 40 million are served by the public broadcaster, i.e. Doordarshan (DD). Similarly, there are 132 million radio sets in the country reports Ministry of Information and Broadcasting (2009).Government has had complete domination over AM radio broadcasting while private FM radio station ownership has been sanctioned. However, content authorization for the latter has been confined to entertainment and education. Private satellite television networks put up stiff competition for the government owned Doordarshan. Doordarshan was often at the receiving end of accusations from social commentators for manipulating news. Private channels have also been criticized for promoting the political parties supported by their owners. Foreign media were allowed to function freely, other than in the radio broadcasting segment.

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Newspapers and FDI

It was in June 2002 that the National Democratic Alliance Government lifted the nearly 50-year-old ban on foreign investment inthe print media. At that time the Union Cabinet permitted 26 per cent Foreign Direct Investment (FDI) in news and current affairs publications and 74 per cent foreign investment in the non-news and non-current affairs journals, The Hindu (2009). The government permitted country-specific editions published by a local company, with a foreign partnership limit of 26 percent, though local editions of foreign media were not allowed. June 2008 witnessed the launch of The International Herald Tribune as a branded world business section inside the Financial Chronicle. Deccan Chronicle Holdings, renowned for Deccan Chronicle, India's fourth largest English daily, launched the Financial Chronicle in April 2008. The newspaper is published five days a week from Hyderabad, Chennai and Bangalore. The IHT launch coincided with that of the Mumbai edition on June 20. September 19, 2008 bears significance in Indian media history as it was on that day that the Union Indian Cabinet approved foreign news magazines to print local editions of their publications. Earlier the license was sanctioned to periodicals which covered scientific, technical and specialty based topics.

Advertising

The Indian media and entertainment industry is poised to touch Rs. 1,15,700 crore by 2012, driven by increased advertising spend. The Indian media and entertainment industry is growing at a pace of 19% per annum. It is expected to touch Rs.1,157 billion by 2012,reports Mint (2010) . The English media forms only 15% of the total newspaper market and has seven times lesser readership than its Hindi counter parts. Despite the numbers, it claims more than half the share of total advertising pie of the print space, according to an industry estimate prepared by brokerage firm, Motilal Oswal print media report. The higher ad rates come into play in the greater revenue generation witnessed in English media. The perception that the purchasing power of the English newspaper reader is much higher than that of their Hindi newspaper counterparts is the reason for the higher ad rates. A rise in the ad rates of newspapers published in regional languages and Hindi is expected as advertisers are turning their attention to rural areas and small towns in search of generating more demand for their products and services.

The Indian print media scene is comprised of 62,483 registered newspapers. According to the report, Hindi newspapers dominate the market with 40% stake while English newspapers constitute 15% of the market. Vernacular newspapers complete the equation with 35% of the remaining space.

The major share of the total newspaper advertising revenue is brought in by English newspapers. Both vernacular and Hindi dailies may have higher readership but it’s the English newspapers which contribute 53% of the ad revenue. The advertising rates of English newspapers are nine times ・ the rates of Hindi and nearly 13 times the rates of

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vernacular newspapers. PricewaterhouseCoopers states that the steep difference in the share is partially due to the fact that most of the business newspapers (in which the ad rates are even higher than general English newspapers) have been mostly in English till now.PWC(2009) Siddharth Mukherjee of Adex agrees to this statement ,most of the marketers target the niche readers. Most of the high priced lifestyle products get advertised in the English newspapers. Mukherjee also adds that the total ad pie was around INR 63 billion in2006 when the entire media sector was taken into consideration. Of this total sum, around 90% to 95% of advertiser's money penetrated to 50% of the total population while the other 50% population largely remained media dark. Industry analysts are anticipating a change in the trend as ad rates for vernacular newspapers have increased at a rate higher than that for the English newspapers (partially because ad rates in English newspapers are already very high, broadening the base figure on which growth is calculated). The trend is expected to gain momentum with time reports SomaDas (2008).

Top Business Publications

The Indian Readership Survey (IRS) 2008 Round 2 numbers suggest that business publications show a mixed trend. English business publications excluding Mint and Economic Times show a general decline in readership. The data pertaining to Business Standard, Financial Express and Business World was not available at the time of filing this report. Mint’s rose from 51,000 to 139,000 – an outstanding increase by 88,000. Economic Times too exhibited progress but of a lesser size – an improvement of 9,000 which increased its readership from 743,000 to 752,000. The Hindu on the other hand was subject to a drop from 91,000 to 77,000 in Round 2.Business Today went many steps down from 416,000 to 326,000 along with Business India which dropped from 290,000 to 240,000.Outlook followed the pattern of the aforementioned publications with a decline from 220,000 to 204,000; Outlook Money from 122,000 to 111,000; Business and Economy from 93,000 to 77,000.Capital Market and Dalal Street Investment Journal followed suit with the decline trend as Capital Market crashed from 48,000 to 37,000 and Dalal Street Investment Journal dropped to 37,000 from 42,000,exchange4media.com(2008)

wireless subscribers - GSM, CDMA & WLL (fixed) base stood at

250.93 million at the end of February 2008, reports Economic Times

(2008).

According to CTIA web site (an association of wireless operators in

US), US at the time had 256 million subscribers and adds about two

to three million subscribers every month while China adds around six

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to seven million subscribers a month. India on the other hand adds

eight to nine million a month wireless subscribers every month

making it the highest in the world. With this performance, India was

to surpass US in terms of wireless subscribers during the first half of

April 2008 to become the second largest wireless network in the

world. India's total subscriber base (wireless + wireline) also crossed

300 million mark in April 2008.

3.13. Ownership

A good number of publications and 80 percent of television channels are privately owned. In April 2008, Infina Finance Private Ltd, an associate of the Kotak Mahindra group, acquired 13.85% stake in Business Standard Ltd. from Pearson, the owner of the Financial Times. Pearson was the first company to make a major investment in an Indian business title when it invested in Business Standard four years back. The two newspapers had worked closely with each other for more than a decade before Pearson bought the stake in 2004, with Business Standard featuring articles from the Financial Times on a regular basis. The Indian tide continued to use Financial Times content till end-2008. Pearson went on to publish the Asian edition of the Financial Times in India and also runs its Penguin book publishing and Pearson Education businesses in the country. Pearson’s step to pull out of Business Standard was powered by its decision to develop and establish Financial Times as a global brand. In February 2009, the Ministry of Information and Broadcasting approved the distribution of the facsimile edition of The Wall Street Journal and The Wall Street Journal Asia. A facsimile edition is an exact replica of the international edition that meets certain conditions and cannot carry separate advertisements aimed at Indian readers or locally generated content or India-specific content, not published in the original edition of the foreign newspaper. In January 2009, the Foreign Investment Promotion Board had passed foreign direct investment of INR 21,600,000 by Dow Jones & Co Inc in setting up the wholly owned subsidiary named Wall Street Journal India Publishing Pvt Ltd to bring out the newspapers in India.

Foreign Direct Investment (FDI) of up to 26 per cent is permitted in print media. News Corp which owns Dow Jones, and the Star Network in India, is believed to be interested in the print market, but wants the current cap raised. Wall Street Journal also has a content sharing agreement with HT Media, which entitles the latter with the right to publish articles in its business daily, Mint. The announcement made by the ministry of commerce and industry on Wednesday allows 100% foreign direct investment (FDI) with prior government approval for the publication of the facsimile editions, provided the investment is made by the owner of the original newspaper. The policy also specifies

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thatthe publication can be undertaken only if the firm has set up its India office under the provisions of the Companies Act, 1956 reports Mint (2009).

Printing & Distribution

Newsprint Consumption Industry estimates suggest that Indian print media consumed close to 1.8 tonnes of newsprint in 2007.India has around 79 newsprint mills among which four are in the public sector. Nepa Ltd, the Mysore Paper Mills Ltd, Hindustan Newsprint Ltd and Tamil Nadu Newsprint and Papers Ltd come under the ownership of the government Indian Newsprint Manufacturers Association (INMA), an industry body says that the installed capacity of India’s newsprint mills is close to 2mt.It also made a mention of the reason behind mills channeling their attention to paper products. Newsprint manufacturing has been a loss-making- proposition in India, reports Ajay Modi (2008). According to INMA, the paper mills in India produced around 1mt of newsprint. The rest is imported from North America, Europe, Russia and the Scandinavian countries. Large newspaper publishing establishments opt for a mix of domestic and imported newsprint. English dailies use an 80:20 mix in favour of imported newsprint, regional language dailies employ the same ratio with priority assigned to Indian newsprint. The global price volatility has its influence on the ratio as well.

Vending Machines

In a first-of-its-kind step, Mid-Day has installed vending machines in corporate offices and buildings across Mumbai, Delhi and Bangalore. The publication has editions in all three cities and plans to launch an edition soon in Pune, whereupon vending machines will be set up there as well. Mid-Day has around 90 vending machines in Mumbai, Delhi and Bangalore with 15- 18 of these being owned exclusively by them. It has tied up with a company called Grabbit, which owns vending machines across the country to make their presence felt in the rest of the locations. This distribution system has been adopted with the intention to target young mobile professionals across India (the YUMPls), who are the core target group for Mid-Day. The vending machines have also made their way to major corporate offices such as 3G, Infosys, Network l S, Reuters, Deutsche Bank and in corporate complexes such as Peninsula Corporate Park reports afaqs (2008).

The Press Council.

The Press Council is a statutory body of journalists, publishers, academics, and politicians, with a government-appointed chairman, that investigates what it believes is irresponsible journalism and sets a code of conduct for publishers. This code includes injunctions against publishing stories that might incite caste or communal violence. The council has publicly criticized those it believed had broken the code of conduct.

Print Media.

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The newspaper industry sees no threat to its survival in the foreseeable future from the digital media contrary to the raging debate over the sustainability of the print media due to the advent of the digital newspapers and internet reports The Hindu (2009). India has the second largest print market in the world with a readership base of over 350 million. The influx of digital media penetration, market saturation and changing media consumption habits has led to decelerating circulation and readership in the once developed international markets. The Indian market, however, continues to stand due to the low level of print media penetration. It is constantly backed by the increasing overall media penetration and low levels of digital media penetration. With more than 62,000 newspapers printed, of which, approximately 92 percent consists of Hindi and other vernacular languages; the structure of the Indian print media industry is characterized by a high level of fragmentation and regional diversity. The concentration of English newspapers circulation is primarily focused on the metro cities and urban areas, whereas Hindi and other regional newspapers primarily target the non metro population. 92 percent of the Indian print market comprises of newspapers and magazines which demand a share of the balance 8 percent. Newspapers are highly dependent on advertisement revenues to supplement the low cover prices thereby contributing around 70 percent of newspaper revenues and the rest being circulation revenues. In the case of magazines, circulation revenues add around 60 percent of the total magazine revenuesbecause of the higher cover prices of magazines.

Expansion of the Media Industry in IndiaRapid economic growth and FDI has resulted in huge growth of media industry in India. The industry is benefited fromthe favourable laws and liberation of the market. The growth of media market led to the high competition but still thereis scope for new companies to enter and existing companies to expand. This is also creating many opportunities andscope for the consumers, investors and related professionals. Read on…

In post-independence era media had huge role to play towards the development of society in India. In 1947 when India attained independence, the country was facing many socio-political-economic challenges. Therefore, at that time media’s role towards society was highly critical and challenging. The main goals set by the government for media to perform were to inform and educate the Indian population. During that period print media was flourishing as it contributed a lot in the freedom struggle. However, the reach of this medium was very limited because the literacy rate of India was very low. As opposed to this, boom came in broadcasting in 1980s when television made a grand entry to the media market. The medium was controlled by the government body, Doordarshan, unlike newspapers which have been owned by the private organisations. Since then media market has witnessed massive growth in its every sector.

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INDUSTRY SPECIFIC

On the basis of languages, media can be divided into three broad categories: English language media, Hindi language media and regional language media. Recent years have seen a big growth of regional language channels and newspapers over English and Hindi languages media. For example, especially in South India local audience is serviced by local media produced by local companies, like Sun TV, Manorama, etc.

Features of Indian Media Market

Before moving on to the analysis of market growth in India, let us see the characteristics of Indian media market.

1. Competition effecting content of programmes:

The kind of commercial growth an Indian media market is experiencing is affecting the quality of the content. Commercialisation is overpowering the content of the programmes. Many big companies are competing for advertisers and audience attention. Therefore, media market in India has become more price-oriented than content-oriented. It is also affecting the overall taste of the audience.

2. Private Ownership:

Majority of media organizations are owned by the private entrepreneurs. Major companies and families have invested in these media organisations. Although, recent years have seen the small investors investing in media, but their investments are limited to subsidiaries and these are not into the group holding companies.

3. Cross Media Ownership:

As we know that for many decades newspapers had strong hold on

the media market. Therefore, when government monopoly broke down over broadcasting media and many private entrepreneurs entered this sector, many of them were well established in print media sector. For example Aaj Tak news channel belongs to India Today Group, a leading media company which publishes well known India Today magazine. Similarly, Radio Mirchi is owned by the Entertainment Network India Ltd. (ENIL), which is one of the subsidiaries of The Times Group. This represents the relatively young nature of the Indian media sector. However, we are likely to see increasing specialisation as competition intensifies and the media industry matures. On the other hand, Government is planning to restrict the cross media ownership as part of the Broadcast Services Regulation Bill (which has been debated in Parliament).

4. Transparency in Media Regulation:

Two main divisions of the Government, Ministry of Information & Broadcasting and Telecom Regulatory Authority of India keeps an eye on the media sector. In India,

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especially the editorial enjoys the freedom of expression. The policies and regulation set by these regulatory bodies can be challenged in court.

5. Foreign Direct Investment:

Many foreign companies have been investing in media organisations as a joint venture or as partnership or as a direct investment. In the era of preliberalisation, the role of foreign investment in India was very limited. However, post-liberalisation the 1980s onward and softness of Indian government on foreign investors drastically changed the face of India media industry. Currently nearly 74% of FDI is allowed in telecommunication whereas 100% is allowed in the Internet. If we largely talk about media market then news programmes has 26%, in radio FM has 20% and similarly DTH too has 20% of FDI and cable can have around 49% of FDI.

6. Transparent regulatory policies:

In India there are many policies which regulate the working of media to make it more responsible towardssociety. Especially print media is bound by regulations. In broadcasting sector, Doordarshan and All India Radio have to follow broadcasting codes or guidelines which have been set by the Government.

7. Regional & cultural diversity in media:

On the basis of languages, media can be divided into three broad categories: English language media, Hindi language media and regional language media. Recent years have seen a big growth of regional language channels and newspapers over English and Hindi languages media. For example, especially in South India local audience is serviced by local media produced by local companies, likeSun TV, Manorama, etc.

These characteristics of Indian media market

distinguish it from rest of the world. The kind of investment being put into the media market is creating lots of possibilities and opportunities for further growth. The upswing of the media market has resulted in new trends in media and entertainmentsector. Some of these are as follows:

(a) Expansion of mobile phones as entertainment

channel: Mobile manufacturing companies are incorporating many entertainment modes in mobile set like radio, games, movie players, Internet, etc. These features have made it a mobile medium of communication. This has also led to easy access to information by the consumer. 1250 INDUSTRY SPECIFIC THE CHARTERED ACCOUNTANT february 2012 119

(b) Convergence:

The expansion of media industry has increased the consumer expectations. The convergence means merging many mediums of mass communication into one. Communication distributors like DTH (direct-to-home), CAS (Conditional Access System) and IPTV (Internet Protocol television) have merged radio, TV and Internet into single signal. Recent examples of convergent service include: Services delivered to TV sets via

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system like Web TV, Email and World Wide Web access via digital TV decoders and mobile telephones and using Internet for voice telephony.

The Share of Different Media Sectors in India

40

Source: PwC Analysis and Industry Estimates

India’s Place in Global E&M Market

Countries 2005 2006 2007 2008 2009India 8,746 10,503 12,401 13,616 14,052China 41,297 47,245 57,496 69,166 75,815Japan 150,975 160,716 166,999 169,298 164,337Us 433,842 454,572 469,096 460,997 428,140

All figures are in USD millions

Source: PwC Global E&M outlook 2010

The figures indicate the position of Indian media market as compared to other countries. In comparison to countries like China and Japan, the Indian market is quite small. Advertisement as a percentage of the GDP in India is only 0.53% as compared to 1.08% for developed countries like US and 0.90% for Japan. These figures show that there is still a lot of scope for growth in Indian media industry.

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The Growth of Media Industry in India

The Indian Entertainment and Media market is estimated to grow from estimated R 668.8 billion in 2010 to reach R1040.8 billion in 2014. Let us see the sector wise projected growth of various industries in media markets.

a. Television Industry: Television industry is the most dominated sector in media industry and projected to continue to be the major contributor in the industry. It has been estimated that the television sector will grow at a healthy rate of 13.0% cumulatively over the next coming years,from an estimated R307 billion at a Compound Annual Growth Rate (CAGR) of 15.6% in 2010. The overall television sector is estimated to reach R488 billion by 2014.

b. The Indian Film Industry: The film industry in

India is estimated to grow at CAGR of 12.4%,reaching to R170.5 billion by 2014 from the R114.5 billion, at a CAGR of 20.5%. However, particularly this sector has experienced the downturn in 2009 due to the strike in multiplexes and economic recession.

c. Print Media Industry in India: The second most dominating sector in media industry is print media. The sector is projected to grow by 7.4% over the period 2010-2014, reaching to R230.5 billion in 2014.

d. Indian Radio Industry: Though the share of radio in media market is small as compared to television, film and print sector yet it has shown the good growth in the market. The industry is estimated to grow at a CAGR of 12.2%, reaching R16 billion in 2014 from the estimated R10 billion in 2010. In advertisement share it is projected that radio advertisement share will grow from 4.2% to 4.3% in the coming years.

e. The Animation and Gaming Sector in India:

It is worth noticing that many international production houses in the field of animation 1252 are dependent on Indian animation industry. This dependency will help the Indian animation sector to grow at a faster rate. The sector is estimated to grow at a CAGR of 25.2% reaching to R73.4 billion in 2014. The Gaming industry will grow to an estimated R19.4 billion by 2014 from R5.3 billion in 2009.

f. OOH: Out of Home advertisement was the worst hit industry in 2009 due to the economic recession faced by the country. However, the industry has rebounded with the use of digital technologies and tools. The estimated size of OOH sector was R12.5 billion in 2009 and its projected growth is at a CAGR of 11.0%, reaching R21 billion in 2014.

g. Music Industry: The predictions say that music industry is expected to be the fastest growing segment in E&M industry. It has been estimated that Indian music industry would grow to R26.5 billion in 2014 with a 29% of CAGR. However, this industry has been facing lots of challenges out of which piracy is the biggest threat to the growth of the music industry. The other challenges are acquisition rights and the cost of music royalty.

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Conclusion

Rapid economic growth and FDI has resulted in very big growth of media industry in India. The industry is benefited from the favourable laws and liberation of the market. The growth of media market led to the high competition but still there is scope for new companies to enter and existing companies to expand. This is also creating many opportunities and scope for the consumers, investors and related professionals.

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Panoramic view of the news industry

Times of India

Type Daily newspaper

Format Broadsheet

Owner The Times Group

Publisher The Times Group

Editor-in-chief Jaideep Bose

Associate editor Jug Suraiya

Founded 3 November 1838

Language English

Headquarters The Times of India Building, Dr.D.N.Road, Mumbai-400001, India

Circulation 3,140,000 daily

Sister newspapers The Economic Times

Navbharat Times

Maharashtra Times

Ei Samay

Official website timesofindia.indiatimes.com

Times Group

The Times Group is the largest media services conglomerate in India. It is headed by brothers Samir and Vineet Jain. The company has eleven publishing centers, fifteen printing centers, fifty-five sales offices, Over 7000 employees, five dailies, including two of the largest in the country with approx 4.3 million, copies circulated daily, two lead magazines, twenty-nine niche magazines reaching 2468 cities and towns, thirty-two Radio Stations, two Television News Channels, one Television Life Style Channel and turnover in excess of USD 700 million, timesofindia.com (2010)

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Times Brands

Its major brands include:

The Times of India, World's largest English-language broadsheet daily newspaper in terms of circulation

The Economic Times, India's largest financial daily, and the world's second largest in terms of circulation after The Wall Street Journal

Maharashtra Times, India's largest Marathi daily

Navbharat Times, the largest Hindi Daily in Delhi and Mumbai

Mumbai Mirror India's largest circulated compact newspaper

Kolkata Mirror, a city specific online portal

Ahmedabad Mirror

Pune Mirror

Bangalore Mirror, Bangalore's first morning compact daily

The Times of India - Kannada

Times Private Treaties, Partnering Ideas. Accelerating Growth.

Vijaya Karnataka, India's largest Kannada daily.

The Times of India

The Times of India (TOI) is an English-language broadsheet newspaper that is widely read throughout India. It has the largest circulation among all English-language newspapers in the world, across all formats (broadsheet, tabloid, compact, Berliner and online).It is owned and managed by Bennett, Coleman & Co. Ltd. which is owned by the Sahu Jain family.

In 2008, the newspaper reported that, with a circulation of over 3.14 million it was certified by the Audit Bureau of Circulations as the world's largest selling English-language daily newspaper, placing as the 8th largest selling newspaper in any language in the world. According to the Indian Readership Survey (IRS) 2010, the Times of India is the most widely read English newspaper in India with a readership of 13.4 million. This ranks the Times of India as the top English newspaper in India by readership. According to ComScore, TOI Online is the world's most-visited newspaper website with 159 million page views in May 2009, ahead of the New York Times, The Sun, Washington Post, Daily Mail and USA Today websites.

History

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The Times Of India was founded on November 3, 1838 as The Bombay Times and Journal of Commerce, during the British Raj. Published every Saturday and Wednesday, The Bombay Times and Journal of Commerce was launched as a bi-weekly edition. It contained news from Britain and the world, as well as the Subcontinent. The daily editions of the paper were started from 1850 and in 1861, the Bombay Times was renamed The Times of India. In the 19th century this newspaper company employed more than 800 people and had a sizable circulation in India and Europe. It was after India's Independence that the ownership of the paper passed on to the then famous industrial family of Dalmiyas and later it was taken over by Sahu Shanti Prasad Jain of the Sahu Jain group from Bijnore, UP.

Supplements

The Times of India comes with several city-specific supplements, such as Delhi Times, Calcutta Times, Bombay Times, Hyderabad Times, Indore Times, Kanpur Times, Lucknow Times, , Nagpur Times, Bangalore Times, Pune Times, Ahmedabad Times and Chennai Times, The Times of South

Tabloids:

Mumbai Mirror

Kolkata Mirror

Bangalore Mirror

Ahmedabad Mirror

Pune Mirror

Indore Mirror

The Times Group, one of the most respected business houses in India, the 168-year-old group is a market driver across all media platforms. The group's brands include

· The Times of India - World's largest broadsheet English daily

· The Economic Times - India's largest and world's second largest financial daily

· Navbharat Times – Popular Hindi daily newspaper

· Maharashtra Times – Popular Marathi daily newspaper

· Mumbai Mirror – Leading morning newspaper in Mumbai

· Radio Mirchi - India's largest FM radio network

· Planet M - India's largest chain of music stores

· Zoom - Lifestyle television channel

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· Times Now - Television News channel (in association with Reuters)

· Filmfare - India's largest English film magazine (published in association with BBC)

· Times Jobs – India’s leading job portal

· SimplyMarry – India’s leading matrimonial portal

· Magic Bricks – India’s premier real estate portal

The Economic Times

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Type Daily newspaper

Format Broadsheet

Owner Bennett, Coleman & Co. Ltd.

Publisher The Times Group

Founded 1961

Language English

Headquarters Times House 7 Bahadur Shah Zafar Marg, New Delhi, Delhi – 110002, India

Circulation 630,000 Daily

Sister newspapers The Times of India, Maharashtra Times

Official website www.economictimes.indiatimes.com

The Economic Times is an English-language Indian daily newspaper published by the Bennett, Coleman & Co. Ltd., (This company along with its other group companies is more popularly known as The Times Group).The Economic Times, started in 1961, is India's largest and among the world's top 3 English Business dailies with a daily circulation of over 620,000 copies.The Economic Times is published simultaneously from 10 Metropoliton Cities-Mumbai, Delhi, Bangalore, Chennai, Kolkata, Lucknow, Hyderabad, Ahmedabad, Chandigarh & Pune. The company also published the Navbharat Times, the Maharashtra Times, Femina, and Filmfare. Its main rivals are the US-based The Wall Street Journal and Londonbased Financial Times, both of the newspapers publishes several international editions.

The Economic Times is characterized by its salmon-pink paper, which it copied from the better-known Financial Times. It is sold in all major cities in India. In June 2009, it also launched a television channel called ET Now..

Brand Equity (Weekly) - this is a weekly colour supplement thatappears every Wednesday, which covers marketing, advertising, media and market research.

Corporate Dossier is a supplement that appears every Friday, along with The Economic Times aimed at the CEOs of corporate India, with a special focus on management and strategy.

ET Travel is a weekly all-colour supplement which covers travel and tourism aimed at the burgeoning band of Indians who want to see and know about their country and the rest of the world -- through Indian eyes.

ZigWheels is a weekly all-colour supplement covering all aspects from the auto industry from new launches and trends to ancillaries and personalities.

"ET Realty"

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Events

The Brand equity Quiz, is an advertising and marketing quiz which attracts corporate entities all over the Indian subcontinent.

ET in the Classroom Quiz, is a business quiz of UG and PG students all over India,Wikipedia(2010),theconomictimes.com.

Dainik Bhaskar

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Type Daily newspaper

Format Broadsheet

Owner D B Corp Ltd.

Political alignment Liberal

Language Hindi

Headquarters Bhopal

Circulation 2,095,241

Official website www.Bhaskar.com

Divya Bhaskar

Type Daily newspaper

Format Broadsheet

Owner DB Corp Ltd.

Publisher Rameshchandra Agrawal

Founded 2003

Language Gujarati

Headquarters Ahmedabad, India

Circulation 854,097 Daily

Official website Official Website

Dainik Bhaskar is an Indian Hindi-language daily newspaper published by D B Corp Ltd.. It

was started in year

Dainik Bhaskar is a Hindi-language daily newspaper of India. It was started in year 1958

from Bhopal, the capital city of Madhya Pradesh. Its current editor is Ramesh Chandra

Agrawal.

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Dainik Bhaskar is published from many cities of North and Central India:

Bhopal, Indore, New Delhi, Lucknow, Nagpur, Akola, Raipur, Gwalior, Jabalpur, Jaipur,

Ajmer, Jabalpur, Satna, Varanasi, Ahemedabad.

In Gujarat, and Western Madhya Pradesh the Gujarati Version of the newspaper is also

published as Divya Bhaskar.

Dainik Bhaskar Group publishes a varied range of magazine helpful in many ways, like

'Aha zindgi' a magazine based on highlighting the positive features of life.

The company also runs English newspaper DNA in partnership with Zee Group.

History

Dainik Bhaskar was first published in Bhopal and Gwalior of the central province. The

newspaper was launched in year 1956 to fulfill the need for a Hindi language daily, by the

name Subah Savere in Bhopal and Good Morning India in Gwalior. Later in year 1957, it

was renamed as Samachar Kranti, and then again in year 1958 as Bhaskar Samachar.

Finally in year 1960, it was published as Dainik Bhaskar. There were only 100 prints of the

news paper on the first day of its publication, a figure which increased by 69566 within a

week and rose to over 2.5 million prints daily in 2008.

Divya bhaskar

Launch

In 2003, the Bhopal-based Bhaskar Group identified Ahmedabad, Gujarat as the city with highest potential for the fourth launch of Dainik Bhaskar outside Madhya Pradesh (MP). It surveyed 12,00,000 households, with a team of 1050 surveyors, 64 supervisors, 16 zonal managers and 4 divisional managers. The surveyors were gathered largely through posters at colleges and word-of-mouth publicity, instead of expensive print and TV advertisements. Nearly 40-50% of the surveyors were later absorbed in Dainik Bhaskar or Divya Bhaskar, while the rest were given a certificate of appreciation. The team was trained to reach out to 8 lakh households in Ahmedabad and 4 lakh households in adjoining districts, in a time span of 40 days. The newspaper was launched in Ahmedabad on 23 June 2003, under the name Divya Bhaskar, as No. 1 with 452,000 copies (a world record). Within 15 months, it entered two more cities of Gujarat: Surat and Vadodara. To counter the Bhaskar's group's threat, the leading Gujarati newspapers came up with color

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pages, price reductions and several high-value customer offers. However, by 2009, Divya Bhaskar became the largest circulated Gujarati daily with 11.5 copies.

The group's pre-launch door-to-door twin-contact launch program has been recognised as an Orbit shifting innovation. It has won Business Process Innovation award by Marico Foundation, and is a case study in several B-schools including Indian Institute of Management, Ahmedabad and SPJIMR.

Circulation

Divya Bhaskar is the largest circulated daily of Gujarat as per ABC (Audit Bureau of Circulation) and has the most editions by any newspaper in Gujarat. It is published from Ahmedabad, Baroda, Surat, Rajkot, Jamnagar, Mehsana, Bhuj, Bhavnagar (as Saurashtra Samachar) and Junagadh (as Sorath Bhaskar).

GUJARAT GUARDIAN

Basic Info

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Launched July 16, 2012

Contact Info

Phone 0261 401 0203

E-mail [email protected]

Website http://www.GujaratGuardian.in

http://www.Twitter.com/GujaratGuardian

http://plus.google.com/11699954961449045...

http://www.YouTube.com/GujaratGuardian

Location Guardian House, Udhna Darwaja, Ring Road, Surat, Gujarat 395 002

Products The newspaper will have a main 16-pages and a single 8-pages or two 8-pages supplements either in broadsheets or tabloid format every day. These will be on variety on subjects ranging from religion to cinema and news and analysis to literature and fine arts. These will discuss issues concerning women and children and farmers and students. The supplements will be artistic and well laid out with enlightening content and style. We are sure our readers would not miss any of them.

About social media

The official facebook page for GUJARAT GUARDIAN Morning Daily Gujarati Newspaper powered by VISIONORE.

Mission

A vision to create a society ready for TRUTH, JUSTICE and KNOWLEDGE.

Description

Gujarat Guardian is the demand of conventional people, especially youth to connect with print-media. The society and the polity need a healthy media that can effectively fight the malice prevalent in both. It took us almost a year to put together the required resources, technologies and appropriate man power to give to the society the kind of media they require. Hence, “Gujarat Guardian” - Morning Daily is the result. It aims to provide aggressive critical angles against the evil elements operating in our society, politics, police force, education, etc. It aims to achieve in reader friendly fashion. It will be hard reading for culprits but it will make an interesting reading for the abundant in people who will opt to read it, day in and day out.

The 16 pages newspaper will enlist all the happenings of the day with appropriate and in-depth analysis of those events. There will be features like international news, news from the capital of the country and also highlights from various state capitals. Every section of the society will have the place in our newspaper. While we will criticize all wrong-doers

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the underline current of the newspaper will be positive, social good, encouragement for good elements and nationalism. The local coverage will concentrate on not just the commentaries on lack of preliminary facilities but also on the resolution of all issues concerning the common man, business community and the society at large. There will be cartoons and illustrations that will enlighten our readers effortlessly. The editorial and the op-ed pages will concentrate on current issues, which will be discussed and analyzed and effort will be made towards their resolutions

The financial express

Basic Info

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Type Daily newspaper

Format Broadsheet

Owner Indian Express Group

Editor M.K. Venu

Founded 1961

Language English

Headquarters 9&10, Bhadur Shah Zafar Marg, Express Building, ITO New Delhi -110002

Official website www.financialexpress.com

Website

http://www.financialexpress.com/http://www.indianexpress.com/http://m.indianexpress.com/http://www.expressindia.com/http://www.screenindia.com/http://www.loksatta.com/http://www.jansatta.com/

Company Overview

The Financial Express (FE) is a business paper that’s closest to the people who are in the business of business. From business policies to market trends to new developments, The Financial Express comes packed with incisive news on every relevant issue.

About

Organization

The Financial Express is an Indian English-language business newspaper. It is published by the Indian Express group since 1961. The FE specialises in India and international business and financial news.

Launched in 1961, India’s oldest financial daily, The Financial Express, is today one of the leading newspapers in the country. Part of The Indian Express Group, the newspaper publishes eleven editions in English from leading cities — Ahmedabad, Bangalore, Chandigarh, Chennai, Coimbatore, Delhi, Hyderabad, Kochi, Kolkata, Lucknow, Mumbai and Pune. It also has an edition in Gujarati, published from Ahmedabad. The newspaper has offices across the country and is headquartered in Delhi.

The Financial Express is an Indian English-language business newspaper. It is published by the Indian Express group since 1961. The FE specialises in India and international business and financial news.

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Launched in 1961, India’s oldest financial daily, The Financial Express, is today one of the leading newspapers in the country. Part of The Indian Express Group, the newspaper publishes eleven editions in English from leading cities — Ahmedabad, Bangalore, Chandigarh, Chennai, Coimbatore, Delhi, Hyderabad, Kochi, Kolkata, Lucknow, Mumbai and Pune. It also has an edition in Gujarati, published from Ahmedabad. The newspaper has offices across the country and is headquartered in Delhi.

The Indian Express Group

The Financial Express is part of The Indian Express Group, which also owns English daily The Indian Express, Marathi daily Loksatta, Hindi Daily Jansatta, entertainment weekly Screen, and weekly Marathi magazine Lokprabha.

Events

FE Best Banks Awards launched in February 1997, annually fetes banks that have delivered exemplary performance on various parameters including growth, profitability, strength & soundness amongst others. The awards are based on the FE Best Bank Survey and have emerged as the highest award of banking excellence in the country. The event is held annually in Mumbai, with the Hon'bl Finance Minister as the Chief Guest and witnesses a high profile gathering including various ministers, govt. representatives, CEOs and the Who's Who of India Inc.

FE EVI Green Business Awards- Based on the FE EVI Green Business Survey the awards recognize the efforts of Indian businesses towards climate change and sustainability. The awards are held on the occasion of World's Environment Day i.e. 5 June every year.

The Financial Express has also initiated a series of Round Table Conferences (RTC) that bring together policymakers and major players to discuss key issues pertaining to different sectors.

News

FE’s news coverage is known for comprehensive sweep of economic policy making, corporate developments and market trends. For India’s fast expanding middle class of over 300 million, as per latest NSS data, plus the CEOs and government officials, the insights into the Indian growth story are particularly edifying. From business policies to market trends to new developments, The Financial Express comes packed with incisive news on every relevant issue. On weekdays there are a number of special pages which carry reports and analysis on crucial areas of the economy like—automobiles, infrastructure, entertainment, capital markets, workspace, small and medium enterprises, infrastructure, real estate, green businesses and BRIC. In addition the FE Reflect comes packed with insights, perspectives, discussion and debate that gives you food for thought. The Financial Express on Sunday focuses on the weekend reading for corporate executives.

Sandesh news paper

Type Daily newspaper

Format Broadsheet

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Owner The Sandesh Ltd.

Publisher Falgunbhai Patel

Editor Falgunbhai Patel

Founded 1923

Language Gujarati

Headquarters Ahmedabad, India

Official website www.Sandesh.com

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