indian online advertising market to reach inr 48 billion by 2016
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Advertisers seeking more creative campaigns are increasingly showing preference towards online medium vis-à-vis other mediums.TRANSCRIPT
Indian Online Advertising Market to Reach INR 48 Billion by 2016
Advertisers seeking more creative campaigns are increasingly showing preference towards online medium vis-à-vis other mediums.
Increasing internet penetration, rise of tablets and smart phones, and the growth of the 3G technology are expected to be the catalysts in driving the Indian online advertising market in the coming years. Research firm IMARC Group expects this market to reach revenues worth INR 48 Billion (USD 960 Million) by 2016, according to its latest report titled “Indian Advertising Market Report & Forecast: 2012-2016”.
The report which has done a comprehensive analysis of the Indian advertising market expects the total share of online advertising in the Indian advertising market to grow from 5% in 2011 to nearly 9% by 2016. According to an analyst at IMARC Group, “internet is a very rich medium of advertisement as it provides a wider scope of creativity through imaginative combination of audio, video and text. Naturally online advertisements are more interactive than other forms of advertisements. Advertisers seeking more creative campaigns are increasingly showing preference towards online medium vis-à-vis other mediums”. The report found that the Travel/Tourism sector currently represented the biggest spender on online advertising. This sector was followed by BFSI (Banking, Financial Services and Insurance) and Telecom sectors which represented the second and third largest spenders on online advertising respectively.
IMARC’s new report titled “Indian Advertising Market Report & Forecast: 2012-2016” provides an analytical and statistical insight into the Indian advertising industry along with its various segments and sub-segments. The study that has been undertaken using both desk-based and qualitative primary research has analyzed various aspects and provides a comprehensive understanding of the Indian advertising market. The report can serve as an excellent guide for investors, researchers, consultants, marketing strategists, media planners, advertisers, radio and television broadcasters and all those who are planning to foray into the Indian advertising market in some form or the other.
Key Aspects Analyzed:
Understanding the Indian advertising market
Focus of the Analysis:
Composition of the market
Major players
SWOT analysis of the industry
Historical growth trends and driving factors
Market outlook
Television advertising market
Focus of the analysis:
An overview of the television broadcasting industry
Analysis of various sub-segments with their performance
Major industries that use television as an advertising medium
Major companies that use television as an advertising medium
Historical growth trends and driving factors
Market outlook
Print advertising market
Focus of the analysis:
An overview of the print advertising industry
Analysis of various sub-segments with their performance
Major players in each segment and their performance
Major industries that use print as an advertising medium
Major companies that use print as an advertising medium
Historical growth trends and driving factors
Market outlook
Radio advertising market
Focus of the analysis:
An overview of the radio advertising industry
Radio listenership across the country
Major industries that use radio as an advertising medium
Major companies that use radio as an advertising medium
Historical growth trends and driving factors
Market outlook
Internet/On-line advertising market
Focus of the analysis:
An overview of the Internet/On-line advertising industry
Viewership of various websites
Major industries that use internet as an advertising medium
Major companies that use internet as an advertising medium
Historical growth trends and driving factors
Market outlook
Mobile advertising market
Focus of the analysis:
An overview of the mobile advertising industry
Various forms of mobile advertising
Major industries that use mobile as an advertising medium
Major companies that use mobile as an advertising medium
Historical growth trends and driving factors
Market outlook
Outdoor advertising market
Focus of the analysis:
An overview of the outdoor advertising industry
Analysis of various sub-segments with their performance
Major industries and companies that use outdoor advertising as an advertising medium
Historical growth trends for each sub-segment and driving factors
Market outlook for each sub-segment
Information Sources:
Information has been sourced from both primary and secondary sources:
Primary sources include industry surveys and face to face/telephone interviews with
industry experts.
Secondary sources include proprietary databases and search engines. These sources
include company websites and reports, books, trade journals, magazines, white papers,
industry portals, government sources and access to more than 4000 paid databases.
Table of Contents
1 Executive Summary
2 Indian Advertising Market
2.1 Current Trends2.2 Competitive Landscape2.3 Market Forecast
3 Indian Advertising Market: Industry Analysis
3.1 Strengths3.2 Weaknesses3.3 Opportunities3.4 Threats
4 Indian Advertising Market: Industry Performance
4.1 Television Advertising4.1.1 Current Trends4.1.2 Viewership & Advertising Revenues Across Various Genres4.1.3 Major Industries Advertising on Television4.1.4 Major Companies Advertising on Television4.1.5 Market Forecast
4.2 Print Advertising4.2.1 Current Trends4.2.2 Newspapers4.2.3 Magazines4.2.4 Major Industries Advertising on Print Media4.2.5 Major Companies Advertising on Print Media4.2.6 Market Forecast
4.3 Radio Advertising4.3.1 Current Trends4.3.2 Listenership of Different Radio Channels4.3.3 Major Industries Advertising on Radio4.3.4 Major Companies Advertising on Radio4.3.5 Market Forecast
4.4 Internet/Online Advertising4.4.1 Current Trends (2005-2011)4.4.2 Viewership of Various Internet Websites
4.4.3 Major Industries Using Internet/Online Media for Advertising4.4.4 Major Companies Using Internet/Online Media for Advertising4.4.5 Market Forecast
4.5 Mobile Advertising4.5.1 Current Trends4.5.2 Various Forms of Mobile Advertisements4.5.3 Major Industries & Companies Using Mobile for Advertising4.5.4 Market Forecast
4.6 Outdoor Advertising4.6.1 Current Trends4.6.2 Bill Boards4.6.3 Street Furniture4.6.4 Transit Advertising4.6.5 Other Mediums4.6.6 Major Industries and Companies Using Outdoor Advertising4.6.7 Market Forecast
To buy the complete report or to get a free sample, please contact:
IMARC Group Asia
Email: [email protected]
Phone: +91-120-415-5099
IMARC Group North America
Email: [email protected]
Phone: +1-631-791-1145
IMARC Group Europe, Middle East & Africa
Email:[email protected]
Phone: +44-702-409-7331
To know more please visit: http://www.imarcgroup.com/indian-advertising-market-report-forecast-2012-2016/