Indian super league

An social media strategy

ObjectiveRaise awareness of the tournament and generate conversations on social platforms.

Teams

Strategy• Create awareness• Interest• Engagement

Media-mixPlatforms to be used • Facebook (Core platform)• Twitter• YouTube• Google+• Pinterest

Communication• FACEBOOK: Various content relating to ISL

(teams,updates,check-in,news,contest,pics) to be updated on fb page.

• TWITTER: #hashtags to be developed so that like minded people can communicate with each other and share their thoughts about the league.

Communication• YOUTUBE: Video streaming of matches

also highlights to be done on the official channel of ISL.

• GOOGLE+: ISL page to connect people to share their pics and also to stay up to date on the latest happening in ISL league.

Communication• Pinterest: Pics relating to various

franchise of the ISL league to be updated on the page so the people can pin them in their page.

Measuring success• Use of various tools like Hootsuite,

socialmention• Tweetreach to measure the success of

hashtag campaigns on tweeter• Facebooks insights to measure post

reach, page likes and also engagement

Measuring success• Google+ has various metrics like

engagement, reach, shares and google analytics.

• Pinterest analytics to know how many pics have been repinned also to know the reach of the pin.

THANK YOU