April 8, 2023

Group Presentation onMarket Analysis of Indian Telecom Industry

Presented ByAnand AyushA.Wadut Al MamunBiswadev BaruahRamkumar AyyanarSumit Kr. Dahiya

April 8, 2023

Executive Summary

2nd Largest Subscriber Base

3rd Highest Number of Internet

Users

Rising Penetration Rate

Affordability & Lower Tariff Rates

With a subscriber base of 922.04 million as on 31st January 2014, India has the 2nd largest telecom network in the world.

With 251.59 million subscriptions at the end of March 2014, India stood 3rd highest in terms of total internet users in the

2014.

Urban tele density stood at 139.42 percent and rural tele density is 42.43% as of March 2014 up from 111% and

21.2% respectively in 2009.

Availability of affordable smart phones and lower tariff rates are expected to drive growth in the Indian telecom industry.

April 8, 2023

Market Size

2008 2009 2010 2011 2012 2013 2014 2008 2009 2010 2011 2012 2013 2014

No of Subscribers(in millions)

384.79 562.21 787.28 846.32 895.51 898 922.04

Teledensity

33.2 47.89 66.16 70.9 73.3 73.32 74.5

50250450650850

5

25

45

65

No of Subscribers(in millions) Teledensity

April 8, 2023

Trends in Indian Telecom Sector

• TRAI recommendation: At least 50% of all Rural towers and 33% of urban towers to be powered by renewable energy sources by 2015.

Green Telecom

• Over 62443 uncovered villages in India• On 31st January 2014, the rural subscriber base accounted for 40% of the

total subscriber base

Expansion to Rural Market

• BWA Technologies such as WiMAX have been among the recent developments in wireless communication

• WiMAX is expected to have attracted around 8 to 10 million subscribers and account for around USD 1-1.5 billion in 2012.

Emergence of BWA

Technologies

April 8, 2023

Trends in Indian Telecom Sector

• To boost local research and manufacturing of telecom products, the government has proposed the investment of UD$ 32.2 billion during the 12th five year plan.

Rising Investments

• As part of the recent outsourcing trend operators have outsourced functions such as network maintenance, IT operations and Customer Service.

Outsourcing Non Core Activities

• 7.7 million mobile banking transactions in October 2013 were reported, a 7.1% growth month on month.

• Availability of affordable smartphones is expected to boost the growth of various transactions via mobile; M-Paisa in Vodafone, Airtel Money.

Mobile Banking

April 8, 2023

Future Projections

Over the top users on smartphones are expected to rise from 276.8 million in 2012 to 1.32 billion in 2016.

20% of global Smartphone users were actively using such services,

and this is predicted to reach 45% by 2016. Over-the-top users in 2012 accounted for 2% of the total global

mobile subscription base and are expected to increase to 18% in 2016.

The market is expected to be worth US$166.5 billion in 2016 5G expected to be launched by 2020

April 8, 2023

Market Segmentation

  StudentsYoung

Professionals Enterprise Family SpecialService

Type Voice Data Voice Data Voice Data Voice Data Voice Data

Usage Rate High MediumMediumMediumMedium High Medium Low Medium Low

Purpose S/C SN S/C SN CC/GS VC/IA C/S IA C/S VC/SN

Sex M/F M/F M/F M/F -- -- M/F M/F M/F M/F

User Age 15-24 24-35 18-60 18-80 20-25

Peak Hours17:00-20:00

Hrs10:00-17:00

Hrs10:00-17:00

Hrs17:00-20:00

Hrs22:00-02:00

Hrs

Segment Attractiven

ess High MediumMedium High Medium High Medium Low High LowName of Product

Discounted Packs Unlimited Plan

Corporate Connection Family Plan Buddy Plan

April 8, 2023

PESTEL Analysis

April 8, 2023

Porters Five Forces Model

Intensity of

RivalryH

Threats of new

EntranceM

Bargaining power of buyers

H

Threats of substitute

sL

Bargaining power of Suppliers

L

April 8, 2023

Major Players

April 8, 2023

Market Competitors

Total Subscribers

Distribution Channel

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Company

Company outlet

Company Online Web

Customer

24x7 Customer

Care

Direct sale

3rd Party Portal

Retailer

Bundle

Campaign

April 8, 2023

Recent Developments High Speed 4G technology in Mumbai, Chennai, Bangalore,

Kolkata. TCS and Bharti Airtel have promised to build public toilets

estimated to be Rs 200 Cr 74% FDI in ISP, 74% basic and cellular, 100% in IP, 100% in

manufacture of telecom equipment's. Aircel launches 4G LTE technology in J&K, Tamil Nadu. TRAI drops plans to impose extra fees on social

media(WhatsApp, Skype). Reliance Jio and Vodafone enter into an agreement to build an

8000 Km Submarine telecom and data cable system.

April 8, 2023

THANK YOU