Submitted By:-

Manish : 14810029

Manish Kr. Singh : 14810030

Maqbool Ahsan : 14810031

Mayank Baghel : 14810032

INTRODUCTION

India's rich history and its cultural and geographical diversity make its

international tourism appeal large and diverse.

It presents heritage and cultural tourism along with medical, business,

educational and sports tourism.

The tourism industry of India is economically important and is growing rapidly.

A large share of Domestic tourists.

The Ministry of Tourism designs national policies for the development and

promotion of tourism. In the process, the Ministry consults and collaborates

with other stakeholders in the sector including various Central

Ministries/agencies, state governments, Union Territories and the

representatives of the private sector.

TYPES OF TOURISM IN INDIA

NATURE TOURISM

HERITAGE/CULTURAL TOURISM

WILDLIFE TOURISM

ADVENTURE TOURISM

MEDICAL TOURISM

PILGRIMAGE TOURISM

NATURE TOURISM

India being a peninsula(one of the largest coastline) there a lot of beautiful

beaches spread along the coast and in the Indian islands. Lakes and the rivers

contribute a lot to the nature tourism in India.

India has a lot of Evergreen forests, filled with a high diversity of Flora and

fauna. There a lot of rare animals and plants in the forests in India.

Plenty of Hill stations each providing unique sense of excitement and scenery.

Places having high scenic beauty:

“Heaven on Earth”- Uttarakhand

“Paradise on Earth”-Kashmir

“God’s on Country”- Kerala

Well Know Places: Shimla, Jammu, Goa, Munnar, Ooty, Mussoorie, Leh-Ladakh,

Manali, Nanital,

HERITAGE/CULTUAL TOURISM

India is known for its rich cultural heritage and an element of mysticism.

Religious diversity helps in the wide variety of festivals and fairs.

India has had many rulers over the centuries and all of them made an impact

on India's culture. The influence of various cultures in dance, music,

festivities, architecture, traditional customs, food, and languages.

The most popular states in India for cultural tourism are: Rajasthan, Tamil

Nadu, Uttar Pradesh, Uttaranchal.

One of the seven wonders of the world is the Taj Mahal in Agra. Cities like

Varanasi, Allahabad, Vrindavan, and Ayodhya in Uttar Pradesh also attract a

large number of tourists for they encapsulate beautiful vignettes of India.

Himalaya mountains which are called the abode of the Gods. Many ancient

temples are found in the Kumaon and Garhwal regions of Uttarakhand.

ADVENTURE TOURISM

It’s a type of tourism, involving exploration or travel to remote, exotic and

possibly hostile areas.

Adventure travel may be any tourist activity, including two of the following

three components:

1. A Physical Activity

2. A Cultural Exchange or Interaction

3. Engagement with nature

TYPES OF ADVENTURE TOURISM

WORLD INDIA

SCUBA DIVING 1943 After 2000

RIVER RAFTING 1869(John Powell) 1947

MOUNTAINEERING 1760(Mont Blanc) 1946

BUNGEE JUMPING 1979(New Zealand) Early 1990’s

SKIING 1843(Norway) 1948(Indian Army)

PARAGLIDING 1958 1991-92

RIVER RAFTING

For the most part, rafting history dates to

1869 when John Powel lead a team of

explorers the Grand Canyon in small

decked wooden oar boat.

Rafting in India:

Rafting in India surprisingly has fairly

deep roots. As early as 1947, Maharaja of

Patiala and a couple of his friends rafted

down some of the sections of the Ganga.

1977 saw the launch of the first Indo-

German expedition on the Indus.

Mountaineering

Mountaineering in a contemporary

sporting sense was born when a

young Genevese scientist, Horace-

Bénédict de Saussure, on a first

visit to Chamonix in 1760,

viewed Mont Blanc.

Bandarpunch, 20,720 ft in the

Garhwal Himalaya was first

reconnoitered by Jack Gibson and

John Martyn in 1937, who

concluded that its southeast ridge

was the only feasible route to the

summit.

BUNGEE JUMPING

The first commercial jumps took

place in the second half of the

1980s, in New Zealand, a country

that’s often considered the Mecca

of modern extreme sport.

Bungee Jumping in India

Bungee jumping is relatively new in

India, and there are only a handful

of destinations that offer the

activity. Rishikesh, in Uttarakhand,

is the country’s first bungee site,

and easily the best known.

SKIING

Skiing, like any other high-

altitude adventure sports in India,

is a contribution of the

Europeans. The summers in north

India have always been

unpleasant, more so for the

Europeans who were mostly from

the cold countries. To save

themselves from this oppressive

heat, they went to the

Himalayas, not too far from major

centers in north India.

PARAGLIDING

In 1958 Francis and Gertrude Rogalloinvented the Rogallo wing for NASA’s rocket recovery.

History of Paragliding in IndiaThis sport was introduced in India in1991-92, when some foreign visitingpilots decided to explore flyingpossibilities in the Kullu Valley. Thesport with its self-advertising naturesoon charmed the Valley adventurelovers, who had till then beeninvolved in skiing, trekking and rockclimbing.

The mega World Cup tournament will now be held in the country for the first time.

ADVENTURE TOURISM RANKING

Switzerland 1st

Sweden 2nd

New Zealand 3rd

England 4th

(Highest rank for Sustainable development,Infrastructure and

Entrepreneurship)

Singapore 24th

Brazil 36th

Srilanka 92nd

INDIA 99th

INDIAN WILDLIFE TOURISM

India is a land full of unmatched wild treasures.the climatic conditions and

geographical features make the country one of the top bio-diverse spot on

Earth.

MAJOR WILDLIFE ZONES OF INDIA

Deccan Peninsula

Western Ghats

Gangetic Plains

North Eastern Region

Himalayan Region

Facts About Indian Wildlife

India Maintains 450 Wildlife sanctuaries.

89 National Parks

130 Bio Reserves

Country is home to tigers

lions, leopards, python, foxes,

bear, wolves, crocodile, camel,

monkey, Elephants etc.

INDIA IN MEDICAL TOURISM INDUSTRY

The medical tourism industry in India is poised to become the next success story

after software/IT industry.

Medical tourism has boosted with number of Overseas patients touching 400000 in

2013 as against 10000 in 2000.

Apollo Hospitals alone has treated 110000 international patients in 2014.

The current size of Indian Medical

Tourism is Rs. 7500 Cr. and likely to

touch Rs. 12000 Cr. By 2015 with annual

growth rate of 25 percent.

Pilgrimage Tourism:

In ancient times travel was primarily for pilgrimage as holy places.

India is the most popular in pilgrimage tourism because it is the land of every

religion like Sikh, Muslim, Christian, Hindu, Buddhist and Jain.

Famous Pilgrimage Places:

Amarnath

Badrinath

Kedarnath

Golden Temple

Patna Sahib

Bodhgaya

Vaishali

Jama Masjid

Haji Ali

Goa Churches

Palitana Tirtha

Major Policy Initiative taken by India Govt.

1988 Establishment of Ministry of civil Aviation Tourism

1991 Tourism as a source of Foreign Investment

1992 Nation action plan for tourism

1999-2000 Visit India Year

2002 The concept of highway tourism, agricultural tourism, and rural tourism.

A campaign titled as Incredible India was launched

2009 Another campaign titled as Atithi Devo Bhava was introduced.

Organizations Involved in Tourism

Department of Tourism

India Tourism Development Corporation (ITDC)

Indian Institute of Tourism and Travel Management (ITTM)

National Council for Hotel Management and Catering Technology

Tourism Finance Corporation of India Ltd.(TFCI)

Budget Expenditure

Direction and Administration

Their main activities are dissemination of tourist information, development of

tourism infrastructure facilities.

Tourist Information and Publicity

Their main activities Promotion and Marketing of Indian destinations and products.

It includes Media campaign.

Tourist Infrastructure

This provision relates to the expenditure on creation of Infrastructural facilities on

construction of Budget Accommodation, Wayside amenities, Tourist Reception

Centres, Refurbishment of Monuments, Special Tourism Projects, Adventure and

Sports facilities, Sound and Light Shows, Illumination of monuments etc.

Training

Trained manpower for the development of tourism in the country. At present there are 36 Institutes of

Hotel Management (IHMs) and 7 Food Craft Institutes (FCIs), which are conducting various courses of

National Council for Hotel Management & Catering Technology (NCHMCT)

Other Expenditure

This provision is for payment of Interest subsidy as well as Capital subsidy on the loans advanced by the

Financial Institutions, market research and contributions to international bodies along with provision for

payment of Post Closing Adjustments relating to disinvested India Tourism Development Corporation

Hotels signed by parties with the Government of India.

Budget Allocation(FY 2015-16):

The Budget Allocation for the Ministry of Tourism is Rs. 1483.20 Crore.

The total outlay for the schemes is towards Infrastructure Development for

Destination and Circuits, Domestic Promotion and Publicity including

hospitality, Overseas Promotion and Publicity including Market Development

Assistance, Assistance to IHMs/FCIs, To develop and enhance tourist

infrastructure a provision of ` 600 crore is made for developing Swadesh

Darshan (Tourist circuits) and ` 100 crore for PRASAD for Beautification of

Pilgrimage Centres.

The Budget Allocation for Annual Plan 2015-16 of Ministry of Culture is

Rs.1455.00 crore.

Rashtriya Kala Sanskriti Vikas is an umbrella programme which covers Zonal

Cultural Centres, Scheme of Art & Culture and Centenary Celebrations,

Archaeological Survey of India, Museums, Libraries and Archives Library, etc.

SECTORS EFFECTED BY TOURISM IN INDIA

Tourism Resort and Hotel Industry.(Hospitality Services)

Central and State Government( Income / Taxes imposed)

Small local Vendors at Tourist sites.(local specialities)

Site Guides and Local workers.

Tour operators and travel sites.

Medical Industry.

Scope:

Socio economic development of areas

Increase in the opportunities for employment

Development of the domestic tourism for the middle class segment of the

society

Preservation and restoration of the national heritage and environment

Developing international tourism

Increasing the Indian share in global tourism

India ranked 13th among 184 countries in terms of travel and tourism’s total

contribution to GDP in 2013.

In India, the sector’s direct contribution to GDP is expected to grow 6.4 per

cent per annum during 2014–24 vis-à-vis the world average of 4.2 per cent .

The foreign direct investment (FDI) inflows in hotel and tourism sector during

the period April 2000–March 2014 stood at US$ 7,348.09 million, as per the

data released by Department of Industrial Policy and Promotion (DIPP).

FTAs during the period January-June 2014 stood at 3.54 million as compared to FTAs of 3.36

million during the corresponding period of 2013, registering a growth of 4.5 per cent. FTAs

during June 2014 were 492,000 as compared to 451,000 during June 2013, a growth of 11.5

per cent.

Foreign Exchange earnings (FEE) during January-June 2014 stood at Rs 56,760 crore (US$ 9.44

billion)as compared to FEEs of Rs 51,587 crore(US$ 8.58 billion)during the same period last

year, registering a growth of 17.9 per cent. FEEs during June 2014 were Rs 8,458 crore (US$

1.41billion).

The number of tourists availing the tourist Visa on Arrival (TVOA) scheme during January-June 2014 have recorded a growth of 28.1 percent. During the period, a total number of 11,953 VOAs have been issued as compared to 9,328 VOAs during the corresponding period of 2013.

SWOT