indian traditional drinks

8/8/2019 Indian Traditional Drinks

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Research Methodology

Objective of study

To find preference of the people towards drinks.

To find knowledge about drink in people.

To find which type of extra features he want from the drink.

To get peoples view about to promotion of traditional drink.

To know problems facing by peoples why testing of drink.

Importance

1. We also learn about the nature of the student and demand of the student.

2. It helps to know that what kind of facilities provided to students in hostel in present

time.

3 This survey teach has how to do effective team work because this will become helpful

for our co-operate future.


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Benefits

y Its gave beneficial for the company to promotion of the drink.

y Its beneficial for finding perception towards the drinks.

y Its benifical for finding preferences of peoples towards drinks.

y It provided the which are the sources of drink from customer getting

Limitation

The research study and the preparation of the project report where through proved and

excellent opportunity. Every work has own its limitations and advantages, which are tobe kept in mind and faced, while its completion.

Certain limitations that were face during the study and preparation of project work are

listed:

As my questionnaire was slightly lengthy many refused to answer them whole

heartedly and got filled my questionnaire.

The information given by the students is totally depends on their mood at that

time.

Some students doubt in confidentially of research so they just avoided giving the

right information.

Most of the students are so busy so they did not give proper response.

The time period granted for the project work to be insufficient and the project was to be

completed in very hurry.


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Introduction ofIndian Traditional Drinks

The food and beverage (F&B) market in India is worth $232 billion and it has

experienced a compounded annual growth rate (CAGR) of approximately 18% over the

past few years. Despite the size and growth of the industry, related sub sectors such asstore-bought nonalcoholic beverages remain underpenetrated, offering substantial

growth opportunities to beverage companies and their subsidiaries.

About 90% of trade in India is considered traditional or managed via independent

mom-and-pop shops or grocers. Energy or sports drinks manufacturers in particular

need to know how to navigate the fragmented traditional trade/retail routes in the

country in order to enable greater consumer access to their products.

The most traditional Indian beverages comprise Garam-Chai, Lassi, Chach, Sharbat,

Thandai, Shikanjami, Kanj, or even sweetened milk with ground nuts. During the olden

days, refreshed sweetened warm milk (un-pasteurised, un-homogenised) was known to

have been drunk in the morning and as a night-cap at bedtime. Chaach (Buttermilk) was

consumed during lunch and dinner. Young women were of the habit to drink sweetened

warm milk with turmeric powder, in order to possess a translucent, shimmering skin.

The contemporary restaurants, however, prepare their own version of masala milk.

Depending upon the season, coconut water, unfermented coconut sap (Neer),

fermented coconut sap (Toddy), tempered mango juice (Aam Panna) are quite

widespread as beverages in India. The Mughals are acknowledged to have introduced

the concept of Sharbat (sweet fruit/flower fragrant beverages) amongst the pan-Indian

populace, moving finally from royal household. The British Raj were the foremost to

introduce the class as well as the mass to get hooked on to `tea` time, ensuing in the

most legendary and admired Indian beverages recognised as `Garam Chai` or `MasalaChai`. In Punjab, the cold beverages under popular demand incorporate: Lassi,

Shikanjami and Kanji. Thandai is yet another popular cold beverage in Rajasthan and

Uttar Pradesh. Jal-Jeera is a popular street beverage in the whole of the country.


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India has remained legendary, rising to top chart for its mouth-watering, refreshing,

cheap and easy to make beverages. Literally drunk with a savouring tongue, until the

last drop, the beverages available in India have formulated the most choicest selection

of interesting drinks that are reflective of the indigenous culture. Beverages imply those

flavoured drinks, suitable for a hot, humid scorching day, when nothing seems at peace

with oneself, making them apropos in human consumption. It can be any drink prepared

in highly unlike manners in order to satisfy a quenching, yearning thirst. Since alcoholic

drinks have always been prohibited by health professionals and medical practitioners,

especially in many ethnic cultures in India, Indians have successfully developed a

multitude of non alcoholic beverages in its own right.

Types of Traditional Drinks

1. LASSI:

Lassi is a traditional South Asian beverage, originally from Punjab, India, Pakistan

made by blending yogurt with water, salt, and spices until frothy. The Lassi of the

Punjab sometimes uses a little milk and is topped with a thin layer of malai, a clotted

cream, also known as Devonshire cream. Lassis are enjoyed chilled as a hot-weather

refreshment.


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2. JAL JEERA:

Jal Jeera is an Indian beverage. In Hindi, "Jal" means water and "Jeera" means cumin.

Jal Jeera is similar to lemonade and also is a popular refreshment in summer. It is

generally served as an appetizer as it is intended to wake up the taste buds. The Cumin

makes this drink special as it aids in digestion. The mint has a cooling effect. One of the

main ingredients is black salt or rock salt which acts as a digestive.

Jal Jeera is extremely popular in Northern India because of its cooling properties

against the extreme heat there. It is generally served with appetizers before a meal, but

is also drunk between meals. It is a healthy, no sugar, no artificial flavours drink and

hence is loved by weight watchers as a cool alternative to the cola's.

3. NIMBU PANI:

Lemonade is a soft drink that is made with lemons.In India it is commonly referred to

as "Nimbu Paani" meaning "Lemon Water" and is sold by many streets vendors,

especially in North India.


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4. INADIAN TEA:

Indian tea, also known as Chai is probably the most favorite drink throughout the India.

5. FRUITJUICES:

Many road side stalls in Indian city sell refreshing juices. Beside universal fruit juice

such as apple and orange juice, many other fruits and plants such as mango, guava,

and sugarcane juices are also very popular.

6. BUTTER MILK:

Beverages are also served at Indian weddings, amidst much fanfare. Chaach is a

traditional Gujarati beverage and in some places consumed instead of drinking water

and is the vernacular term for butter milk.


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7. SHARBATS:

Sharbat is yet another traditional Indian drink that was popularized by the Mughal rulers

and is prepared from fruits or flower petals.

8. MILK:

Although 46 per cent of the milk produced in the country is consumed as liquid milk,

increase in consumption can be stimulated. Milk plays an important role in the national

diet. In Indian households, the life of milk is extended from 12 to 24 hours by repeated

boiling. It is preserved by souring with the aid of lactic cultures, which imparts an acid

taste, particularly refreshing in hot climate.


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Consumption of Beverages inIndia


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Theoretical Information

RESEARCH PROCESS

y

FORMULATING RESEARCH PROBLEM

We are conducting a survey on Indian traditional drink so as to study and analyze that

what local publics wants and which type of drinks they need more. We conducted a

survey on this problem.

y UNITS OF ANALYSIS

We generally considered general public who are drinking traditional drink so that we can

get the reliable result of the survey.

y TIME AND SPACE BOUNDARIES

1. TIME

The survey was conducted during the month of September 2009, we have done our

survey in just only three days so that we can contribute our time to other part of the

project. We contact the respodentant after their study therefore they could allot sufficient

time for filling out the questionnaire and there by leading to increase in accuracy of the

study. Moreover, the period given to conduct this project could only be satisfied during

the month of September.

2. SPACE

The entire sample for the study we have taken from Surat as it was time saving and

cost effective. Because our sample size is only 70 hostel students. Therefore, we can

easily get the respodentant from Surat hostels.


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The object of descriptive studying is to learn who, what, when, where.

WHO who is to be surveyed. The answer of this question is the general public who

drink traditional drink.

WHAT what is the object of the survey. The answer of this question is, to find

which traditional drink uses by local public.

WHEN The answer of this question is, during September month of research project

undergone for the partial fulfillment ofB.B.A. Program.

WHERE - The answer of this question is, in the Surat city.

y DETERMINING THE SOURCE OF DATA

We have undertaken primary source of data which was collected by the means of a

survey as we are conducting this study for the very first time.

y DESIGNING DATA COLLECTION FORM

We have selected survey method for collecting primary data. In which we undertook

personal surveys it is more accurate and reliable as compared to other types of survey.

y DETERMINING SAMPLING DESIGN AND SAMPLE SIZE

1. SAMPLING DESIGN

We has decided to carry out field survey, and in that we have decided to carry out

Stratified random sampling. Our survey was drawn from each stratum and we

combined our selected sample from given population.


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2. SAMPLE SIZE

The survey was conducted from the local public of Surat. We have distributed the

questionnaires among the all members of the group equally. That is we have given 23

questionnaires to each members of the group. The members of the group conduct thesurvey according to their convenient. They go to the fill-up the questionnaires from their

neighbors, parents, friends, etc. Thereby making sample strength of 70. We choice the

sample size not be too large or too less because too large size is time consuming and

too less size can give vague results, so we have chosen sample size of 70 persons.

y REPORT WRITING

This is the last stage of the preparation of project report. Once the data have been

tabulated interpreted & analyzed, it was require to prepare report embodying the

findings of the research study & his recommendation. The sole objective of the report

writing will to present the findings to the concerned authorities.

ORGANIZING AND CONDUCTING FIELD SURVEYS

Selection of area

Hostels available in Surat

Selection of investigator

Ajay Pansuriya, Nemik Shah and Rajanikant Vaghasiya

Sampling finalization

y

Sample size : 60y Sample design : Stratified random sampling


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Analysis of Survey

Which drink people have more preferred from population sample?

TRADITIONAL 74.28%

SOFT DRINK 25.72%

From the sample we found that the 74.28% prefer traditional drink and 25.72%people

prefer soft drink. So we can see that on daily life style mostly people prefer due to

natural test of the drink.

74.28%

25.72%

0.00%

10.00%

20.00%

30.00%

40.00%

50.00%

60.00%

70.00%

80.00%

TRADITIONAL SOFTDRINK


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How many people like traditional drink in compare to the soft drink?

YES 41.43%

NO 8.57

%

From the above results we found that 91.43% people like the test of the traditional drinkand 8.57% people does not like the test of traditional drinks due to the modern

approaches towards the traditional drinks.

91.43%

8.57%

0.00%

10.00%

20.00%

30.00%

40.00%

50.00%

60.00%

70.00%

80.00%

90.00%

100.00%

YES NO


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Which drink mostly use by the people on routing life?

BUTTER MILK 60%

NIMBU PAN

I34.2

8%

TEA 52.87%

LASSI 48.57%

MILK SHAKE 17.14%

JAL JEERA 17.14%

MILK 48.57%

SHARBATS 42.86%

60.00%

34.28%

52.87%

48.57%

17.14% 17.14%

48.57%

42.86%

0.00%

10.00%

20.00%

30.00%

40.00%

50.00%

60.00%

70.00%

BUTTER

MILK

NIMBU

PANI

TEA LASSI MILK SHAKE JALJEERA MILK SHARBATS


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From survey we find that,

From 70 people samples:

60.00% people tested buttermilk

34.28% people tested nimbu pani

52.87% people tested tea

48.57% people tested lassi

17.14% people tested milk shake

17.14% people tested jal jeera

48.57% people tested milk

42.86% people tested sharbats

From above survey we could found that mostly people prefer buttermilk and tea in

routing life.


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When people prefer to drink traditional drinks?

DAILY 72.86%

WEEKLY 12.86%

OCCATIONALY 14.28%

From survey we found that mostly 72.86% people daily uses traditional drinks like tea

and buttermilk.12.86% people uses weekly and 14.28% people

Uses occasionally on any special events

72.86%

12.86% 14.28%

0.00%

10.00%

20.00%

30.00%

40.00%

50.00%

60.00%

70.00%

80.00%

DAILY WEEKLY OCCATIONALLY


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For which purpose people use traditional drink?

AS A DRINKING HABIT 16.67%

AS A IMPROVEMENT 0%

FOR GOOD HEALTH 48.80%

COMBINATION WITH FOOD 29.77%

OTHER 4.76%

From survey we found that mostly 48.80% people drinking traditional drink for good

health. And 29.77% people use traditional drink with the combination with food and

16.67% drink as drinking habit and 4.76% people uses for other purpose as a fresh &

energetic and which drink easily available he can drink as a time pass.

16.67%

0%

48.80%

29.77%

4.76%

0.00%

10.00%

20.00%

30.00%

40.00%

50.00%

60.00%


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Now, we see that belief towards the traditional drink for health.

YES 92.86%

NO7

.14

%

From, survey we found that 92.86% people belief that traditional drink is good for health

because of its come from natural sources. And 7.14% people belief that traditional drink

is ingenious to health.

92.86%

7.14%

0.00%

10.00%

20.00%

30.00%

40.00%

50.00%

60.00%

70.00%

80.00%

90.00%

100.00%

YES NO


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Which are the sources of the traditional drink?

HOME 65.71%

DAIRY 21.44%

STORES 8.57%

OTHERS 4.28%

From survey we found that mostly 65.17% people getting traditional drink from home

because of it was mainly homemade drinks and 21.44% people getting from dairy,

8.57% people getting from retail stores and remaining 4.28% people getting from other

like hawkers.

65.71%

21.44%

8.57%

4.28%

0.00%

10.00%

20.00%

30.00%

40.00%

50.00%

60.00%

70.00%

HOME DAIRY STORES OTHERS


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Now, we see comparison between traditional drink to soft drink:

Peoples Opinion towards the health,

GOOD 91.42%

BAD 8.57%

From survey we found that 91.43% peoples opinion that traditional drink is good for

health compare to soft drink .And 8.57% people opinion that its not good for health.

91.42%

8.57%

0.00%

10.00%

20.00%

30.00%

40.00%

50.00%

60.00%

70.00%

80.00%

90.00%

100.00%

GOOD BAD


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Peoples Opinion towards the price,

COSTLY 11.43%

CHEAPER 88.

57%

From survey we found that mostly 88.57% people belief traditional drink is cheaper

than soft drink .and 11.43%people belief that its costly than soft drink

11.43%

88.57%

0.00%

10.00%

20.00%

30.00%

40.00%

50

.00

%

60.00%

70.00%

80.00%

90.00%

100.00%

COSTLY CHEAPER


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Peoples Opinion towards the availability,

EASY 94.28%

HARD5

.28%

From, survey we found that 94.28% people belief that its easily available due to home

made products. And 5.72% people belief that its hardily available because of some

products is not easily available. E.g. jal jeera

94.28%

5.28%

0.00%

10.00%

20.00%

30.00%

40.00%

50.00%

60.00%

70.00%

80.00%

90.00%

100.00%

EASY HARD


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Peoples Opinion towards the quality,

CHANGING 77.14%

SAME22

.86%

From survey we found that around 77.14%people believe that quality of traditional drink

has been changing because of its base on natural test. And 22.86% people opinion that

its quality has been remaining same.

77.14%

22.86%

0.00%

10.00%

20.00%

30.00%

40.00%

50.00%

60.00%

70.00%

80.00%

90.00%

CHANGING SAME


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What peoples suggestion towards the promotion of traditional drink.

STANDARDIZE QUALITY 77.63%

CELEBRITES 10.52%

CORPORATIZATION 2.64%

GOVT. GAVE ATTRACTIVE BENEFIT 95

From survey we founda that 77.63% people belief that due to standardize quality the

more youngsters can be attracted. And 10.52%people belief that due to celebrity

inducement more promotion can be done. And 9.21%people wants government gave

more benefits and 2.63% people believe that due to corporatization more people canattract.

77.63%

10.52%

2.64%

9%

0.00%

10.00%

20.00%

30.00%

40.00%

50.00%

60.00%

70.00%

80.00%

90.00%

STANDARDIZEQUALITY CELEBRITES CORPORATIZATION GOVT.GAVE

ATTRACTIVEBENEFIT


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Conclusion

From the survey we founds that mostly the peoples prefer traditional drink due to easy

availability at home. And mainly peoples do not requires traditional drink from outside. in

any special event peoples less prefer traditional drink in compare to soft drink .mostly

peoples belief that due to changing in mordar approach youngsters less prefer the

traditional drink. Mostly peoples drinking the drink with easily availability. peoples

suggested that with standardize quality more market can be cover

Suggestion

Standardize quality of dairy products.

With the celebrity inducement more market can cover.

If the government provides more benefits to traditional drink sector more people

can come as entrepreneur.

With the corporatization of the sectors.

If the government promotes traditional drinking products as a unique brand

more export market can be cover.


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Bibliography

http://www.indiacurry.com/faqterms/whatbhang.htm

http://www.indiacurry.com/faqmilk/makelassi.htm

http://www.indiacurry.com/faqmilk/makelassi.htm

http://www.indiacurry.com/faqhints/milkshakehow.htm

http://www.indiacurry.com/appetizers/jeerapaani.htm

http://www.indiacurry.com/beverage/bhangmasalachai.htm

http://www.indiadairy.com/info_milk_products_delicacies.html

http://www.indiadairy.com/info_milk_products_marketing_processinnovation.html

http://www.namasthenri.com/fairsandfestivals/ramnavami.htm

http://www.ifood.tv/node/1613

Marketing Research (fourth edition)- G C Beri


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Annexure

A survey on Indian traditional drinks

We are, Pansuriya Ajay, Shah Nemik and Vaghasiya Rajanikant, students ofBhagwanMahavir College ofBusiness Administration, conducting a survey on, Indian traditional

drinks. We request you to fill up the information below which will kept personal & will be

used for study purpose only.

Name:____________________________________________________________

Age:___________ Mobile No. :_________________________________

Address:__________________________________________________________

(1) Which drink you gave more preference?

Traditional Soft drink

(2) Do you like Indian traditional drink?

Yes No

(3) Which traditional drink you has been tested?

Buttermilk Nimbu pani Tea Lassi

Milkshake Jal Jeera Milk Sharbats

(4) When you drink a traditional drink?

Daily Weekly Occationally

(5) For which purpose you drink traditional drink?

As a drinking habit For good health

As a improvement Combination with food

Others,________________

(6) Do you believe that traditional drink good for health?

Yes No


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(7) From which place you drink more traditional drink?

Home Dairy Stores Others,_____________

(8) For consumer traditional drink compare to soft drink?

(8.1) For health,

Good Bad

(8.2) Price,

Costly Cheaper

(8.3) Availability,

Easy Hard

(8.4)Quality,

Changing Same

(9) Whats your suggestion about promoting traditional drink?

Standardize Quality

Celebrities

Corporatization

Government gave attractive benefit

Thanks for your response,

Date: __________ Time: __________ Signature: __________________


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Student Information

Ajay Pansuriya

Mo. 9879241768

E mail ID: [email protected]

Nemik Shah

Mo. 9426823181


Rajanikant Vaghasiya

Mo. 9376177911


indian traditional drinks

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