indiana state museum presentation
TRANSCRIPT
LEVERAGING THE WEB
with
SOCIAL MEDIA, SEARCH AND
ONLINE MARKETING
AGENDA
1. Why Should You Care
2. Social Media & Search: -Four Important Steps
3. Assignments
4. Let’s Test Some Tools Out
Slides Available at www.Proofseo.com/ism
We love being connected…in fact we are addicted to it!
The Last 60 Seconds
• 694,445 searches on Google• 695,000 Facebook updates• 370,00 minutes of calls on Skype• 98,000 tweets• 12,000 new ads on Craigslist• 1,500 new blog posts• 600 new YouTube videos• 320 new Twitter accounts• 100 new LinkedIn accounts• 60 new blogs were created• 168 million emails sent
People Are Talking About You
The Social Media Framework
Any successful social media presence has three elements1:
1. Homebase – Your own website
2. Embassies – Facebook, Twitter
3. Outposts – Google Alerts, HootSuite
1Michael Hyatt’s Social Media Framework
STEP #1
Google Suggest
Google Trends
Twitter Advanced Search
Google Adwords Tool
Hoot Suite
#2 Create Quality, Engaging
Content
What Do People Care About?
• Why do people care about the ISM or Historical sites?
• What are they hoping to get (coupons, info, education, etc.)?
• What do they want in exchange for a slice of their attention?
Use Images, Videos, and InfographicsPeople love to share these.
# 3 Engage People
HOW DO YOU ENGAGE PEOPLE ONLINE?
Created by Michael Port, author of “The Think Big Manifesto”
AN EXAMPLE OF BUILDING A COMMUNITY
User Voice
YOU DON’T HAVE TO DO EVERYTHING
Measure#4 Measure
THIS IS THE HARD PART!!
What You Can Learn
• How someone found your site
• Which pieces of your content are the least and most popular
• The Demographics of Users
• How many people you influence
• Compare your facebook/twitter presence virus your competitors
• Which of your “tweets” are the most popular
#3 Assignments
Slide on Google grants
Ad Example
Update Your Google Places Page
Trip Advisor
Questions?
@Proof_SEO
Facebook.com/ProofSEO
Slides Available at www.Proofseo.com/ism