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Gini & Jony in association with Bajaj Allianz launches 'Groovy T-Shirts'A limited edition of kids T-Shirts to be given free to 10,000 Bajaj Allianz Life Child policy holders.

Hyderabad, Andhra Pradesh, November 12, 2009 / India PRwire  / --

GINI & JONY, a premium children's apparel company active for the past 30 years today announced the launch of"Groovy T-shirts" a limited edition T-Shirts range in association with Bajaj Allianz. This limited edition range of

apparel, having specific messages focusing on securing a child's future endorsed on them. This range of t-shirts

was unveiled by Ekta Choudhary, Pantaloon Femina Miss India 2009 at a press conference in Mumbai. As part of

this campaign, Gini & Jony will be giving 10,000 'Groovy T-shirts' to the lucky winners of the ongoing radio

contests.

The 'Groovy T-Shirts' will also be available at all Gini & Jony outlets across the country from 14th of November. The

t-shirts are available in 2 colors and 4 cool text options, which go well with the children in the age group of 4 to 14

years.

Speaking on the strategic tie-up, Mr. Akshay Mehrotra, Head - Marketing, Bajaj Allianz, says, "We are happy to

announce that Gini & Jony, India's leading brand for kids apparel has launched a new range of 'Groovy T-shirts'.Gini & Jony expresses your child's freedom with garments that are designed for a happy, healthy, active,

adventurous life. This exercise not only helps us connect directly with the kids but also provides us a platform to

connect with masses and spread the general interest messages endorsed on the range. These T-shirts are a

medium to educate masses about the importance & need of child insurance.

Responding to the tie-up, Mr. Anil Lakhani, Director, Gini & Jony said, "It gives us immense happiness in

associating ourselves with Bajaj Allianz. Bajaj Allianz's aggressive strategies & our broad customer base will

complement each other in achieving milestones. We hope this association is just the beginning for a longer alliance

with Bajaj Allianz."

Previously, no other financial services company has ever tried to implement such a direct approach to its customer

base, and this is a path breaking move by Bajaj Allianz in terms of forming this tie up with Gini & Jony. With respect

to a retail chain engagement, this is an innovative move for Gini & Jony as well, as it shares equal concern for

upbringing of a happy child.

Notes to Editor

About Bajaj Allianz

Bajaj Allianz is one of the leading Private Sector life & general insurance companies in India. Bajaj Allianz is a

union between Allianz SE, the world's leading insurer and Bajaj Finserv Limited (recently demerged from Bajaj Auto

Limited, one of India's most respected names). Allianz SE is a leading insurance conglomerate globally and one of

the largest asset managers in the world, managing assets worth over a Trillion Euros (over Rs. 55, 00,000 crores).

At Bajaj Allianz, customer delight is our guiding principle. Ensuring world class solutions by offering you customized

products with transparent benefits supported by the best technology is our business philosophy. Bajaj Allianz

began its operations in 2001 and today has a pan-India presence with over with offices and presence in over 1100+

towns in the country. The companies have been constantly expanding its operations to be close to their customers.

Bajaj Allianz Life Insurance has developed insurance solutions that cater to every segment and age-income

profiles. Currently Bajaj Allianz has a strong product portfolio of over 30 flexible products and caters to all kinds of

customer needs from ULIPs to Child plans, from group insurance to health insurance. Bajaj Allianz General

Insurance is one of the leading private general insurance companies in India and is offering various general

insurance products like motor insurance, home insurance, health insurance and also unique insurance plans such

as wedding insurance, Event Insurance, Film insurance. Bajaj Allianz General Insurance has received a rating of

"iAAA", which is the highest rating for claims paying ability from ICRA Limited (an associate of Moody's Investors).This rating has been affirmed for the last two years consecutively.

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About Gini & Jony:

Gini & Jony Ltd. was founded by the Lakhani brothers in 1980. Over 30 years, the company has emerged as a

brand with a strong identity, progressive management and dynamic growth. We manufacture, distribute and retail

merchandise for Kids in the age group from 0years to 16 years. Gini & Jony a flagship brand of the company enjoys

top of mind recall. We have strong brands to offer from our portfolio, both in-house and those from Internationalalliances.

Our alliances with UCB , Puma & Levi`s in combination with our extensive reach and 30 years of experience in Kids

wear has helped to provide world class quality & International fashion to Indian Kid`s. We focus on providing

complete head to toe solution in kids fashion ranging from apparels, shoes, accessories and much more.

For more information, please contact:

Poornima

Sr . PR Executive

(L) 040-40031957

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