indiaretail2008big-bazaarscenario-1211447109963131-8.ppt

7/29/2019 indiaretail2008big-bazaarscenario-1211447109963131-8.ppt

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Type Hypermarket

Founded 2001Headquarters Jogeshwari, Mumbai

Industry Retail

Products Department, Grocery store

Promoter Kishore Biyani

Parent Pantaloon Retail India Ltd.Punchline Is se sasta aur accha

kahin nahin

Currently 83 outlets


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One stop shopping at discounted prices.

Provides Best Products at the Best Prices.

Targets price conscious majority segmentof customers.

Classless destination.

Attracts a few thousand customers per dayIs se sasta aur accha kahin nahin


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MARKETING MIX

7 Ps ANALYSIS


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mr.right


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IN HOUSE BRANDS @ BIG BAZAAR

DJ & C CLEAN MATE SENSEI

KORYO STAR SITARA CARE MATE

FRESH & PURE RENUKA MAJITHIA

SARAPOLO and 40 more brands

FEW BRANDS @ BIG BAZAAR


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PRICINGOBJECTIVEMAXIMUMMARKET

SHARE


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PRICINGVALUE PRICING (EDLP)PROMOTIONAL PRICING

- LOW INTEREST FINANCING- PSYCHOLOGICAL DISCOUNTING- SPECIAL EVENT PRICING (GUDI PADVA)

DIFFERENTIATED PRICING- TIME PRICINGBUNDLING


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TIME PRICING


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LOW-INTERESTFINANCING PSYCHOLOGICALPRICING


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BUNDLING


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MRP BrandAtta 10kg 240 185 Shakti BhogRice 10kg 210 210 ParimalDal 5kg 225 225 MoongSugar 5kg 95 94.05 Renuka*Tea 500g 54 53.46 Red LabelCoffee 50g 68 68 NescafeRefine Oil 10ltr 860 759 DharaGhee 2kg 400 330 Fresh n Pure*Salt 2kg 20 19.98 Tata SaltSoap 6pc 114 99 CintholShampoo 400ml 199 179 GarnierToothpaste 300g

79

74

Colgate

Detergent 110 69 Clean Mate*Detergent Soap 4 40 39.96 Surf Excel BarBathroom Cleaner 2 100 50 Clean Mate*Bourntiva 500g 124 115 BournvitaTotal 2688 2409.51 Save 276.51

PRICING

DISCLAIMER: * Price As on 5th April 2008


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PLACE Store Locations


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SUPPLY CHAIN BIG BAZAAR


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PROMOTIONSaal ke sabse saste 3 din

Future Card (3% Discount)Shakti Card

Advertising (Print Ads, TV Ads, Radio)

Brand Endorsement by M.S.Dhoni

Exchange OfferJunk Swap Offer

Point-of-Purchase Promotions


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Some of the Key offers:- A Dish TV SetTop Box at Rs 999/- (original

cost Rs 3500/-) on a shopping of Rs 3500/-

- 5 Kg Rice + 5 Kg Sugar + 5 Kg Oil for RS

599/-.- Branded Microwave 17 ltrs at Rs 1999/-.

- Branded DVD Player + Home theater at Rs2999/-.

- Magnum Queen Metal Bed with mattress and2 pillows of Rs.12000/- at Rs.5999/-.

- Nirlon Fry Pan @Rs.569/-. Get Tawa,Kadai& Gas Toaster free


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Faida Zone INTERNATIONAL FOODFESTIVAL


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BILLBOARDS


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PUBLIC RELATION


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PEOPLEWell Trained StaffAppearanceEmpowered IndividualEncouraged To Think Out Of The BoxEmploy close to 10,000 people and recruit nearly500 additional people every monthUse Scenario Planning as a tool for QuickDecision MakingSecurity Gaurds At All Gates


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PROCESS


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PROCESS Contd..


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PHYSICAL EVIDENCE


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SWOT ANALYSIS


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Strength

- High Brand Equity

- State-of-art infrastructure- EDLP

- PoP promotions

- Variety of stuff under

single roof

Weakness

- Unable to meet store

opening targets- Falling revenue/sq. ft.

- General perception

Opportunity

- Organized retail (4.15%)

- Evolving consumer

preferences

Threat

- Competitors

- Government policies

- Unorganized retail


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indiaretail2008big-bazaarscenario-1211447109963131-8.ppt

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