india’s leading financial daily since 1975. business standard
TRANSCRIPT
Brand Positioning
Positioned as a Serious, Respected, top-notch, Non-Frivolous, business daily which is founded on the editorial principles of integrity.
A Paper that does not compromise on editorial values.
That conducts its business within an ethical framework
That stands for excellence, fairness, impartiality and authority on the subject.
That represents India reaching out to the world : the first paper to be associated with a global publishing
brand.
Business Standard is positioned as a premium financial daily
Reinforced by the higher cover price compared to the market leader.
That represents growth and opportunity – A 32 % growth in circulation in Jul-Dec 06 over Jul-Dec 05*
Business Standard believes in
“ Providing information that creates wealth & enriches lives ”
*ABC circulation figures
Corporate India‘s Media Perception
63% believe what media writes has direct impact on their reputation 28% think that media has improved marginally in its understanding of businesses and accuracy
of reporting 9% feel that media coverage has no impact on their business Ranking of India‘s top 10 Business Media Organizations
Source: Media-Business Interface Survey conducted in February 2006 by Orion PR among 150 corporate spokesmen in Mumbai, Delhi, Kolkata, Chennai, Bangalore and Hyderabad
Zee Business10
NDTV Profit 9
Business World8
Business Today7
The Hindu Businessline6
CNBC5
Business India4
The Financial Express3
The Economic Times2
Business Standard1
Editorial Overview – Section I
Every SaturdayBS MotoringAutomobile & Ancillary Segment
Every FridayReal EstateReal Estate - Market Scenario & Opportunities
Every WedPower ZoneHuman resources
Every WedSME WorldSME Business
Every TuesdayICE WorldIT, Telecom & Entertainment
Every Mon & ThursBusiness EducationManagement Education & Training Avenues – Initiatives By Business Schools
Every MondayLogisticsTransportation Business & Logistics
Every MondaySocial EnterprisesCorporate Social Responsibility
DailyAccentRegional news
DailyIssues & InsightsPolicy & Analysis
DailyCompaniesCorporate news
DailyBusiness LifeLifestyle, Luxury & Gizmos
DailyFinancial Times PageInternational News
FREQUENCYEDITORIAL PROPERTYCONTENT
Editorial Overview - Section II – (Focus on Markets)
Money & Markets
The Compass Unique feature to Business Standard BS expert‘s exclusive take on more than 12 markets and
corporate developments every week Most important financial news
Commodities Most exhaustive coverage on the commodities space Regarded as a key strength of BS‘s coverage
Money & currency
Stock Analysis Expert view on stocks performance In-depth analysis on all performance metrics
BS 200 Unique feature to Business Standard Tuesday to Saturday: An indepth analysis & tools for
tracking the top performing 200 listed stocks that contribute to 90-95% of volume and value of total trade in the Stock Market
Only with Business Standard…
Value add-ons for readers…
Weekly supplements
Smart Investor (Monday)- serves as an
comprehensive investment guide.
Strategist (Tuesday) – covers issues around
management & marketing
Weekend (Saturday) –A weekend read covers
Art, leisure, lifestyle
Smart Investor
A critical tool for discerning investors
Appears every Monday
Just so the week’s investments can be planned
12 page section in Berliner format
Covers the following features
Investment Counter
Smart Features by experts on the outlook for the
market.
Trading Desk – covering Macro & Micro
Technicals, with specific trading tips for the week
Exhaustive coverage on Derivatives
Sectoral analysis of topical interest
the strategist
A sought after weekly supplement, the strategist appears every
Tuesday.
Covers issues on management & marketing.
Analyses critical issues through case studies.
The following are some of the regular features
The Quality Conundrum
Kit – critical information relating to an industry in an
easily digestible form.
The Strategist Quiz
BookWorm – top 10 business bestsellers list.
Unlike other business newspapers’ Business Standard sustains its circulation on this day through its most popular section “BS Weekend”
The Weekend section features
Newsmakers
Lifestyle
Portraits of wealthy people
Arts
Travel
Real estate / Golf
Book reviews
Exciting full page on motoring
Weekend
Business StandardWhat the readers say
“I have been a loyal reader of Business Standard for the last 3 decades” – Shri Manmohan Singh, Prime Minister of India
“I do not have a choice but to read Business Standard first, every morning” Mr. P.Chidambaram, Finance Minister
“It exemplifies exacting standards in enterprise and economic reporting” Mr. Mukesh Ambani, CMD Reliance Industries
“The FT identifies with and sees Business Standard as its natural growth partner..” Sir David Bell, Chairman,FT group
“Rated the No 1 professional business media to deal with” Orion PR’06
MOTORING – Some Facts
India’s most respected automotive magazine
Most exclusive editorial team Experts like Bijoy Kumar, Srinivas, Shumi…..
Financial Times Motoring - An exclusive editorial tie-up with Financial Times, London.
Motoring Getaway - An exclusive section detailing the various tourist destinations across the country.
Motoring section on the last page of the BS Weekend - every Saturday.
An annual reference book on corporate performance. Analyses and rates top 1000 listed companies.
BS 1000
The only annual listing featuring India’s growing super rich community.
The Billionaire Club
Annual ranking of banks, exploring the mantras adopted by top-rated banks to succeed.
Banking Annual
An annual guide to smartly invest in mutual funds. Includes profiles of top fund managers.
Fund Manager
Business Standard Annual Magazines