India’s Mobile Multimedia Market Opportunity

Dr. Biswadip (Bobby) MitraManaging Director Texas Instruments India

Speaking engagement: 3G India 2007Date/Location: October 11, 2007 / Taj Lands End, Mumbai

© 2007 Texas Instruments IncorporatedConfidential and Strictly Private.

4 Billion Subscribers in 2010 –Producing 1 Billion Phones a Year

Affordability for High-Growth Emerging Economies Compelling New Features

New Subscribers and Upgrades

Source: Wireless Intelligence

Industry Trends

Growth Drivers

0

20

40

60

80

100

2005 2006 2007 2008 2009 2010

India Embraces Mobile Multimedia

India Feature Penetration

Source: iSuppli, February 2007

%

Color Screen

FM RadioCameraMusicBluetooth®

India trends

--Consumers balance cost vs. features--More than 6 million users each month (source: COAI)--Spending 10 percent or more of their annual income on the purchase price of handsets--Additional features such as FM radio enable critical functionality in the phone, validating the purchase --”Aspirers”

4

IP Phone

Mobile Phone and Consumer Electronics Experience Intersect in India

Car Audio

PortableVideo

DigitalRadio

DigitalCamera

Video Conferencing

Networking

PortableAudio Digital TV

Video Phone

IP Phone Tele-medicine

PortableVideo

DigitalRadio

DigitalCamera

Video Phone

Video Conferencing

Networking

PortableAudio Digital TV

Scalable Platforms Provide Features For All Market Segments

Feature

Ultra-Low Cost

Multimedia/Smartphone

Entry

GSM

EDGE

3GWCDMA

GPRS

Software reuse extends investment

Softw

are

reus

e ex

tend

s in

vest

men

t

5- 8 MP

12 Mega pixel

QVGA-DVD

720pHD

OPEN GL ES 2.0

Symbian, Linux,

Microsoft

High-Level

OS

1.3 MP QCIF

3 MP QVGA

3G Data Rates Enable High-Performance Applications

• Fast Internet browsing

• High-speed music downloads

Motorola Z8

NOKIA N800

NOKIA N95

NOKIA N93i

Samsung i520

• 5 megapixelcamera

• GPS navigation• VGA 30 fps video

Motorola Q9h

• 30 fps video• Integrated

music player

• Web browsing• Webcam

• 3.2 megapixelcamera & video recorder w/ optical and digital zoom

• Mobile printing• Music player

TU1

OMAP™ 3 Solutions Significantly Boost Multimedia Performance

Code Compatibility

Multimedia Performance Reaches New Heights

OMAP 2 processors

shipping today

Up to 4X GraphicsUp to 2X CameraUp to 4X Video

Performance Enhancements

3X Increase in ARM Cortex-A8 vs. ARM11 core

Boot time as little as 4 seconds!!

Mass market multimedia3 megapixel camera CIF video playback 300K polygons/sec gaming

12 megapixel camera 720p HD video playback6M polygons/sec gaming for console quality

Premium multimedia

OMAP 3 Sampling Today

Advanced multimedia

5 megapixel camera VGA video playback 3M polygons/sec gaming

Single-Core Base

Station Chips

TI Advances the Wireless Evolution

eCosto™Single Chip

LoCosto™Single Chip

CustomGSM/GPRS/

EDGE

Custom HSPA

CustomWCDMA

Single/ Multi-core Base

Station Chips

LoCosto™ULC

Single Chip

OFDM Handset Architecture for LTE & WiMAX

Custom WiMAX

WiMAXBase

Station

LTE Base

Station

Future 3GSingle Chip

GPRS/EDGE

UMTS/HSPA

LTE/WiMAX

IMT-Advanced

Weather

TI and India: Partners for Today and Tomorrow

Business

Commerce

Farming

Entertainment

Family

Travel

HD video streamingMulti-view real timevideo streamingInteractive 3D

graphicsHigh-resolution video streamingMobile Web 2.0

Virtual realityContext & Preference-AwareAdvanced video display

SMS, Internet Browsing

Increased Data Rates Enable Higher-Performance Applications

GPRS/EDGE

UMTS/ TD-SCDMA

HSPA

LTE/Wi-MAX

IMT-Advanced

~ 200kbps

~ 300kbps to 14 Mbps

~ 10 to 100 Mbps

~ 100 Mbps to 1Gbps

Show Time7:30pm

Song 1

Song 2

Purchase

OMAP Hardware

Board Support Package

TI Multimedia Software

Multimedia Framework

High-LevelOperating System

TI OMAP™ Software –Foundation for Innovation

OMAP Ecosystem