indias no. 1 news network tv today network ltd indias no.1 news network
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India’s No. 1 News Network
TV Today Network Ltd
India’s No.1 News Network
India’s No. 1 News Network
Indian Consumers on TOP of the WORLD
Global Consumer Confidence Report : Sept’06
Source : AC Nielson Online survey
India’s No. 1 News Network
86% Indians perceived with good Personal Finances
India’s No. 1 News Network
61% Indians perceive next 12 months, a good time to
buy things
India’s No. 1 News Network
With growing spending power…
• Advertisers trying to reach more and more consumers…..– Media thus also experiencing a boom
• Media Expenditure expected to grow by 15% approx.– Source : Lodestar Media
India’s No. 1 News NetworkMn Hhs
Mn Hhs
+35%
+ 67%
+ 121%+ 29
Mn+ 27 Mn
+ 27 Mn
112 Mn
82 Mn41 Mn
68 Mn49 Mn
22 Mn
Source : NRS
India’s No. 1 News Network
News has also played its part in this upsurge…
India’s No. 1 News Network
Television Industry Scenario
India’s No. 1 News Network
The Television IndustryProjected Growth
158500191200
266000
331300
431000
519000
219900
0
100000
200000
300000
400000
500000
600000
2005 2006E 2007F 2008F 2009F 2010F 2011F
INR
Mill
ion
Source : PWC Analysis
India’s No. 1 News Network
TV Advertising Revenues
5450066200 74000
8300094500
109000123000
0
30000
60000
90000
120000
150000
2005 2006E 2007F 2008F 2009F 2010F 2011F
INR
Mill
ion
Source : PWC Analysis
India’s No. 1 News Network
News Industry Scenario
India’s No. 1 News Network
Exponential Rise
2
31
6
4
4
9
6
4
0
5
10
15
20
2002-03 2004-05 2006-07
Hindi English Business
Still more channels in the pipeline – And there is room for more!
6
14
19
No.
of
Cha
nnel
s
India’s No. 1 News Network
Look Who Is Watching?
1826.5 29.5
47.9 50 53.7
86
0
10
20
30
40
50
60
70
80
90
2001 2002 2003 2004 2005 2006 2007
In 6 years the weekly reach of the news genre
has grown from 18 mn to 86 mn
Wee
kly
Rea
ch in
Mil
lion
India’s No. 1 News Network
Revenue Growth
• With increase in the viewership base – Advertisers have increased their spends on the news genre
• News genre is able to attract 12% of the total television revenue with 7% viewership contribution
• With increase in the viewership base – Advertisers have increased their spends on the news genre
• News genre is able to attract 12% of the total television revenue with 7% viewership contribution
375
475
625
850
0
100
200
300
400
500
600
700
800
900
2003-04 2004-05 2005-06 2006-07
Industry Estimates
Rev
enu
e in
Cro
res
India’s No. 1 News Network
News GenreThe Best Investment
• Share of revenues nearly double of share of viewership
• This ratio is the highest across channel categories
• Reason: Relevant audience : – Males, SEC AB, 25yrs+ – The “bread-winners” – Maximum spending power
• Thus there is an explosion in the number of channels
India’s No. 1 News Network
TV TodayHeading Tomorrow
India’s No. 1 News Network
Brand Architecture
TV Today Network Limited
Aaj Tak
Headlines Today
Breaking News Format
Positioning – “Sabse Tez”(Quickest Time to Market)
Leadership Position“Nation’s Best News Channel”
Evolving into a channeltargeting the metro urbanite
Positioning – India’s No. 1 News Network
a) Content Aggregatorb) Brand Builder
Positioning – “Khabarein Phataphat”(Rapid-fire News)
Positioning – “Aapka Shahar Aap Tak”(Your City – Up Close)
Tez
Dilli Aaj Tak
Line extension
India’s No. 1 News Network
Leadership Through Viewership
• Over 30% more than MCCS
• Almost 47% more than Network 18
• Almost 75% more than NDTV
Source : TAM, 15+, Average of Wk 1-43
23.5
18.016.0
13.4
0.0
5.0
10.0
15.0
20.0
25.0
TV Today Network MCCS Network 18 NDTV Network
India’s No. 1 News Network
Tez + Sabse Tez
• In a dynamic market, the Number 2 player keeps changing – Aaj Tak has always been Number 1!
• Over 46% more than Star News
• 99% more than India TV
• Almost 133% more than Zee News
Source : TAM, 15+, Week 1 to 44
27.5
18.8
13.811.8 10.9 10.3
0.0
5.0
10.0
15.0
20.0
25.0
30.0
Aaj Tak Star News India TV Zee News IBN 7 NDTV India
India’s No. 1 News Network
Top Programs
Source : TAM, Week 1 to 44, 15+
51 out of the Top 100 Programs belong to Aaj Tak
51
31
11
3 2 2
0
10
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40
50
60
Aaj Tak Star News Zee News India TV IBN 7 NDTV India
India’s No. 1 News Network
News = Aaj Tak
India’s No. 1 News Network
News = Aaj Tak
India’s No. 1 News Network
Trust in the Media
- Aaj Tak is the most trusted media brand across all print and electronic media news sources
- Poll conducted by BBC Reuters
India’s No. 1 News Network
Viewers bring out the best in us..
More than just News..
Viewers want entertainment along with news…
Increasing interaction with our Viewers
India’s No. 1 News Network
Tie Ups
• Movies– Chak De India– Shootout at Lokhandwala– Guru– Salaam-e-Ishq– Baabul– Eklavya
• Television– Indian Idol– Biggest Loser– Jhoom India– MTV On The Job– MTV Youth Icon
India’s No. 1 News Network
The Merit List as per IRS 2006
(For News Channels)
1. AajTak2. DD News3. Zee News4. Star News5. Sun TV6. NDTV India7. AsiaNet News8. Star Ananda9. NDTV 24x710. India TV
Source: Agencyfaqs.com
India’s No. 1 News Network
Headlines Today
• Relaunch with a new positioning in the pipeline• Focus on content to cater to the young metro urbanite
(Need Gap in the current market scenario)
Rea
ch in
000
’ s
5652 56046173 6376
9591
8248
11425
0
2000
4000
6000
8000
10000
12000
Q4 04-05 Q1 05-06 Q2 05-06 Q3 05-06 Q4 05-06 Q1 06-07 Q2 06-07
India’s No. 1 News Network
Tez
• Differentiated product (format)
• Flanking Strategy
• Compliments Aaj Tak’s viewership
• Reach of over 15 mn viewers per week
India’s No. 1 News Network
TezIncreasing Trend
Source : TAM, Reach in 15+
Rea
ch in
000
’s
4741
6257
7900 7970
1078311912
14625
0
2000
4000
6000
8000
10000
12000
14000
16000
Q4 04-05 Q1 05-06 Q2 05-06 Q3 05-06 Q4 05-06 Q1 06-07 Q2 06-07
India’s No. 1 News Network
Dilli Aaj Tak
• No.1 NCR Channel in just 3 weeks
• Utility Channel (News You Can Use Format)
• Retail Advertisers have been targeted systematically- Revenue base has increased
India’s No. 1 News Network
Dilli Aaj Tak Targeting Local Advertisers
Source : TAM, Reach in 15+
Rea
ch in
000
’s
246
1154
1474
32633008 2947
0
500
1000
1500
2000
2500
3000
3500
Q1 05-06 Q2 05-06 Q3 05-06 Q4 05-06 Q1 06-07 Q2 06-07
India’s No. 1 News Network
Critical Success Factors
• Aaj Tak remains Number 1 even though the number 2 keeps changing
• Tez has complimented Aaj Tak and shows tremendous promise for the future
• Dilli Aaj Tak’s popularity has skyrocketed – Delhi identifies with the channel
• Network Strategy helps in increasing the advertising rate
India’s No. 1 News Network
TV Today Initiatives
• International Foray– Aaj Tak and Headlines Today launched in the US– Aaj Tak launched in UK and Continental Europe– To tap other countries with a large Indian Diaspora– Launched a separate international feed to give better
value to advertisers– Twin revenue streams of advertisements and subscription
• Launched TV Today Media Institute– Was initially fuelled by internal requirement– Now the experience to convert it into a full-fledged media
institute is in place– More courses related to media to be added
India’s No. 1 News Network
TV Today Initiatives
• Interactivity– First news channel to have a voice portal besides SMS – Approx 3 mn responses on SMS every quarter– Good indication of the “response potential” of the medium
• Content Tie-ups– Moving beyond traditional marketing– Tie-ups with other content providers– Makes for interesting content on the channels– Branding is achieved on bigger platforms
India’s No. 1 News Network
Financial Indicators
167.89
202.44
140
150
160
170
180
190
200
210
FY 05-06 FY 06-07
27.77
31.09
24
25
26
27
28
29
30
31
32
FY 05-06 FY 06-07
15% Growth 69% Growth
Top Line (Crores) Bottom Line (Crores)
79.46
106.45
0
20
40
60
80
100
120
HY 06-07 HY 07-08
4.76
13.34
0
2
4
6
8
10
12
14
16
HY 06-07 HY 07-08
India’s No. 1 News Network
Growth Factors
India’s No. 1 News Network
Growth Factors
• Domestic– Exploring more profitable niche segments within the
news genre– Explore new formats such as Tez
• International– Following success in the US – exploring more
markets with a sizeable Indian Diaspora– Both Subscription and advertising revenue
India’s No. 1 News Network
Growth Factors
• Emergence of addressable distribution platforms– DTH– IPTV
• Subscription Revenue – Subscription Revenue will compliment advertising
revenue – both from domestic and international markets
– A family spends Rs 600 on a weekend in a multiplex. Why not pay for quality content for a month on TV?
India’s No. 1 News Network
Growth Factors
• Leverage Brand Strength and Platform reach to explore emerging platforms
• Radio– Acquire the group’s radio business– Approval awaited
• Digital Platforms (Web & Wireless)– To transfer TV Today’s and LMI’s digital assets to a
separate company– To look at consolidation of the digital assets in order to
monetise the opportunity
India’s No. 1 News Network
Net-Net
• The Indian Television industry is moving in only one direction – up!
• The news genre gives the best RoI due to the most relevant audience for advertisers
• TV Today network has shown tremendous growth and will continue to fuel growth by new initiatives
• Future growth factors are likely to be based on emerging platforms and brand/content strength
India’s No. 1 News Network
Thank You