indicus product portfolio 2013 14

Indicus Product Portfolio

Put the numbers behind your gut feel!

Indicus Analytics is India’s premier

quantitative insights firm…India’s premier economics research and analytics firm with

expertise in:

•Economic, socio-economic and industry research

•Econometric analysis, modeling and forecasting

•Demographics, market size estimation and marketing

analytics

•Monitoring and evaluation surveys

•Competition and regulatory scrutiny

•Geo-spatial intelligence and location based analytics

Strong multidisciplinary focus driven by experts from domains such

as economics, statistics, demography, management, engineering,

sociology, Operations Research, GIS, etc.

Ready-to-use solutions that support strategic decision making at all levels

Market Skyline – District SeriesSuperi

or understanding of the

scale and

scope of

your target segment

Metro, Town and Rural Skyline

Improved

market

selection &

prioritization

Neighborhood Skyline

Precise targeting of your retail catchments, markets and

distribution

District GDP & Employment LandscapeFor taking decisions based on fundamental economic conditions

Better, faster and robust decisions

Demograph

y

Geography

Economy

Analytics that help you take the right marketing decisions faster and smarter

Easy to use analytical tool,

insightful infographics and

authentic data

Good range of critical

demography and economic data

Lets you compare, prioritize and

choose the best markets for your

products

Do within days what usually takes months…..

Use Indicus data solutions

Click a few times

Voila!

Backed by the well known Indicus Advantage

• Analytics that are designed to help you target better

• From the most respected economic research and analytics firms in India

• Trusted by 300+ leading national and international companies and institutes

Leading firms that have trusted Indicus data and solutions for their business needs

Auto

MediaBFSI

OthersReal

Estate

Services

GovernmentRetail

ProductsConsulting

Institutions

Healthcare

The Market Skyline of India (MSL)

For superior understanding of the scale and scope of your target segments

Provides the ‘big picture’ and then lets you drill down to find the best consumers and their location

The what, where and how many, of your target segments.

Share of wallet across consumption categories & income.

Locations that have the highest potential for business growth.

Enables critical business decisions across urban and rural India

Grasp big picture of urban and rural

India

Drill down to state and district level

Assess household purchasing power

Map consumer spending pattern

Size up marketsPrioritize markets

to improve ROITap new consumer

segmentsFind new markets for your products

Analyze urban & rural markets

Analyze size and share of wallet

Plan business growth and expansion

Improve returns on business

Provides key information on markets and consumers

Population (age & income)

Household Asset Ownership

Available for urban & rural pockets across all districts in India

Household income, savings

& spends

Share-of-wallet analysis

Growth over time

Location details for spatial analysis

Metro, Town and Rural Skyline of India (MTRS)

For improved market selection and prioritization

Facilitates selection of the best markets amongst all of India’s 7,800 cities and 5,800+ rural blocks

Top 530+ Tier 1 to Tier 4 towns in terms of size and growth.

Identify the potential of a town and its rural catchment areas.

Match your product mix with market potential and distribution network.

MTRS town classification at a glance

Town Classification # Towns Details

Metros 5 Delhi, Mumbai, Chennai, Kolkata, and Bangalore

Mini metros 5 Hyderabad, Ahmedabad, Pune, Coimbatore, Chandigarh

Tier 1 towns 39 Population > 10 lakh

Tier 2 towns 29 Population > 6 lakh but < 10 lakh



Non-tier large towns 626 Population >50k but < 1 lakh

Non-tier medium towns 1,973 Population >20k but < 50k

Non-tier small towns 2,184 Population >10k but < 20k

Non-tier very small towns 2,476 Population < 10k

Enables critical business decisions across urban and rural India

Find affluent towns & rural

markets

Identify markets that fit business

goals



Size up marketsPrioritize markets

to improve ROI

Identify emerging towns & nearby

rural areas

Plan hub-spoke distribution models

Analyze urban & rural markets



Improve returns on business

Provides key information on markets and consumers



Available for all towns and rural sub districts across India


& spends



Neighbourhood Skyline of India (NSL)

For precise micro targeting of consumers, distribution and retail catchments

Neighbourhood Skyline helps you analyze micro-markets in details

Identify the right retail locations and catchment areas.

Find the consumer segments in the catchment of a given location.

Map your product mix according to your target groups.

Mumbai

Empowers your micro-market analysis and retail planning

Study variance in city micro-markets

Estimate demand for your product



Plan marketing activities for TG

Map product-mix with consumer

profiles

Catchment analysis for retail stores

Study local businesses in

catchment areas

Analyze micro-markets across cities



Tone up your marketing mix

Covers all Metros, Mini-metros and Tier-1 cities, including satellite towns

* Number of neighborhoods covered under each city are mentioned in brackets

Kolkata (141), Haora (46), Bidhan Nagar

(20), Others 29 Towns

Nort

h

Agra (84)

Amritsar (60)

Dehradun (54)

Gwalior (53)

Kanpur (104)

Lucknow (104)

Ludhiana (69)

Meerut (73)

Jaipur (69)

Jodhpur (59)

Shimla (18)

Varanasi (85)

Delhi Metro Region (486)*Delhi (279), Noida (76),

Ghaziabad (75), Faridabad

(30), Gurgaon (26)

West

Mumbai Metro Region (392)Mumbai (97), Thane (107), Kalyan-

Dombivali (99), Navi Mumbai (83),

Other 6 towns

Aurangabad (92)

Rajkot (18)

Nagpur (127)

Nashik (101)

Solapur (90)

Surat (93)

Vadodara (8)

Cen

tral Bhopal (63)

Jabalpur (63)

Indore (61)

Raipur (62) S

ou

th

Bangalore Metro Region (191)

Chennai (146), Other 5 towns

Coimbatore Metro Region (66)

Kochi Metro Region (63)

Madurai (65)

Mysore (59)

Vijayawada (73)Vishakhapatnam (64)Thiruvananthapuram (80)

Chandigarh Tri-city (70)

Ahmadabad Metro Region (82)

Pune Metro Region (237)

Chennai Metro Region (151)

Chandigarh (21), Panchkula (25),

Mohali (24)

Ahmadabad (50), Gandhinagar (31),

Kalol

Pune (139), Pimpri Chinchwad

(98)

Hyderabad Metro Region (144)

East

Kolkata Metro Region (392)

Bhubaneswar (52)

Patna (66)

Ranchi (45)

Siliguri (41)

Guwahati (52)

Provides key information on markets and consumers across all neighbourhoods in the top Indian cities



Available for all micro-markets across all the top cities in India


& spends



District GDP of India (DGDP)

For identifying high economic activity and growth areas in India

DGDP helps you analyze the size & growth of GDP and employment in 12 sectors for every district

Identify the largest income generating areas of the country.

Find which economic activities are driving the fastest growing markets.

Prioritize among the current markets, and plan for the future with forecasts.

A glimpse of the economic sectors covered in DGDP

Workforce

Provides key information for business planning & forecasts

GDP

Population

Available for all districts in India across 12 sectors

Sector share of GDP

ForecastsGrowth rates & trend

Get your answers when you need them!

Contact Us

Indicus Analytics Pvt Ltd.

Phone: +91-11-42512400 / 01 / 02

Email: [email protected]

Web: www.indicus.net

mailto:[email protected]

http://www.indicus.net/

Thank You.

indicus product portfolio 2013 14

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