indiegogo lab 3/20 slides
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Indiegogo LabJohnathon Purcell, Alice Ely, Ben Bateman, Bret Harris#gogolab| @indiegogo
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AgendaIntroduction to IndiegogoPitchPerksRunning and Promoting a Campaign
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How is Indiegogo different?First and largest global platformFlexible vs. fixedNo application processGreat customer supportMerit-based
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What are the benefits of an Indiegogo campaign?Raise moneyGain visibilityGauge demand & mitigate riskConnect with your audience
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The PitchGoalVideoPitch Text
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HIGHER GOALMORE MONEY
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Goal: The Green Bar EffectPeople want to give to successful projects.
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Setting a Reasonable Goal87% of campaigns that hit their goal exceed itRaise more than your goal.13%
87%
Exceed GoalAt Goal
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Pitch VideoLaunched campaigns with a pitch video raise 370% more compared to ones without a pitch video.
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http://www.indiegogo.com/projects/kristen-shaw-s-cabin-207/x/986609
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Video: Kristen Shaws Cabin 207Answer the who, what, when, where, why, and howTell your storyKeep it under 3 minutesInclude a strong call to actionExpress gratitude
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Pitch TextPlan your pitch real estateShow your project or productProvide infographicsThe more you tell, the more you sell
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The PerksPurpose of perksWhat is a perk?What perks can accomplish
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Purpose of PerksPassionPrideParticipation
On Average, campaigns with perks raise 143% more than campaigns without perks
Perks can motivate contributors to give out of:
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What are perks?A physical objectSwagYour productGood or Product
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What are perks?EventRecognitionVolunteerParticipation
Experience
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What are perks?A songSubscription to newsletterExclusive insight into projects progress
Digital Good
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Dinner with a celebrity or influential individualSpecial skillAccess to exclusive placesWhat are perks?
In-kind Perk
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What can perks accomplish?Thank you letterA phone callAn expression of gratitude
Make contributors feel valued
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What can perks accomplish?T-shirtsSWAGCreative involvement
Show off participation
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Think FulfillmentDo the math on perk pricing (your time counts)Know how youll fulfill at 10 and 10,000 unitsResearch international shipping
#Crowdfunding: Running and Promoting a Campaign
#Pre-LaunchBuild out your teamCampaigns with a team raise 339% more than campaigns that run solo
Create an inner circleFriends, family, colleagues, past supportersRaise 30% of funds from this group
Build your social media presence, post teasers
Engage your Networks
#LaunchLaunch on a Monday or Tuesday in the morningRun your campaign for 21-45 daysWhen to launch your campaign
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LaunchIndiegogo PageCampaigns with updates raise 286% more funds
Person-to-Person OutreachNetworking events, Meetup.com
Activate your networksEmailEmail brings in 20% more funding than any other source
Social Media22% of a campaigns funds raised comes from social media
Press/BloggersLocal newspapers, websites, blogs
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Active EngagementKeep up momentum
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Over-active EngagementStarting from zeroOver-promoting too soonPanhandlingSpammingOne-way communication
Promotional Mistakes
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Campaign CompletionFinishing StrongUpdate frequently until deadline
After deadlineFollow up about fulfillmentUse your campaign for marketingThank your contributorsBecome part of the Indiegogo community!
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Move Loot, Bill Bobbitt and Shruti ShahRented their first warehouse with the Indiegogo campaign fundsRaising seed round Joined YcombinatorHired their first employeesWhere are they now?
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#Our team is here for YOU!Campaigner Field Guide
landing.indiegogo.com/iggfieldguide/AdditionalQuestions
#Thank You!#gogolab
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