Indigenous Australian Youth: “Give Decay the Boot”

Indigenous Australian Youth: “Give Decay the Boot”

By: Mohammed Ali, Ray Dagher, David Hyung Woo Jin, Charlie

Thompson and Brian Monaghan

By: Mohammed Ali, Ray Dagher, David Hyung Woo Jin, Charlie

Thompson and Brian Monaghan

Indigenous Australians: An Overview

Indigenous Australians: An Overview

~ 550 000 Indigenous Australians 2.5 % of total population

~50% live outside metropolitan areas

55% are part of the workforce

Earn 38% less per week than non-indigenous ($450)

The Overburden Report 2009

~ 550 000 Indigenous Australians 2.5 % of total population

~50% live outside metropolitan areas

55% are part of the workforce

Earn 38% less per week than non-indigenous ($450)

The Overburden Report 2009

Indigenous Australians downloaded 07.03.2011 from http://www.thenewblackmagazine.com/PhotoFiles/Picture%20037.jpg

Indigenous Australian YouthIndigenous Australian Youth

38 % of the total population is under 15

At School: poor performance, high absenteeism and low retention rates Only 23% complete year 12

4.5 % under judicial supervision

38 % of the total population is under 15

At School: poor performance, high absenteeism and low retention rates Only 23% complete year 12

4.5 % under judicial supervision Aboriginal Kid downloaded 07.03.2011 from

http://uncyclopedia.wikia.com/wiki/File:Aboriginal_Kid.jpg

Indigenous Australian Health Concerns

Indigenous Australian Health Concerns

Live ~ 10 years less when compared to non-indigenous

1 in 8 have a chronic heart condition Diabetes is 3.5x more common with

aboriginals 50% smoke daily

Live ~ 10 years less when compared to non-indigenous

1 in 8 have a chronic heart condition Diabetes is 3.5x more common with

aboriginals 50% smoke daily

Indigenous Australians and Oral Health

Indigenous Australians and Oral Health

~ 3x the amount of decayed, missing and filled teeth in deciduous and permanent dentition

Higher rates of periodontal disease

(Jamieson et. Al, 2007)

2010-2011 budget Only mention about oral

health is 3700 funded appointments for youth

~ 3x the amount of decayed, missing and filled teeth in deciduous and permanent dentition

Higher rates of periodontal disease

(Jamieson et. Al, 2007)

2010-2011 budget Only mention about oral

health is 3700 funded appointments for youth

Caries downloaded 07.03.2011 from http://www.doctorspiller.com/Tooth_Decay.htm

Gum Disease downloaded 07.03.2011 from http://blog.itechtalk.com/2009/treating-gum-disease-naturally/

Socioeconomic Status and Oral Health

Socioeconomic Status and Oral Health

40% brush teeth daily 31% cant remember the

last time they visited the dentist

Correlation between caries development and economic status

-lack of oral health info, resources ($) and access to dentist

40% brush teeth daily 31% cant remember the

last time they visited the dentist

Correlation between caries development and economic status

-lack of oral health info, resources ($) and access to dentist (Jamieson et. Al, 2007)

How Can We Successfully Promote Oral Health To Indigenous Australian Youth?How Can We Successfully Promote Oral Health To Indigenous Australian Youth?

School? Dental Surgery? Community Program?

School? Dental Surgery? Community Program?

Cartoon-Toothbrush-Toothpaste downloaded 07.03.2011 from www.teethwhiteningreviews.ca

Warlpiri Youth Development Aboriginal Corporation downloaded 07.03.2011 from http://www.orac.gov.au/

Indigenous Australians and Australian Rules Football (Footy)

Indigenous Australians and Australian Rules Football (Footy)“Australian rules football has a special place in the culture of many

Aboriginal communities. In some instances it has become as much as 'an obsession' and a tool to keep children in school and promote healthy lifestyle messages. In many communities the 'footy' plays a crucial role in keeping people together, offering them an opportunity to meet and exchange news while they cheer the team on…In this way every football game is an

avenue to health and well-being for each individual.”

-'A racist? What rot!', Koori Mail 426, p.85

“Australian rules football has a special place in the culture of many Aboriginal communities. In some instances it has become as much as 'an obsession' and a tool to keep children in school and promote healthy lifestyle messages. In many communities the 'footy' plays a crucial role in keeping people together, offering them an opportunity to meet and exchange news while they cheer the team on…In this way every football game is an

avenue to health and well-being for each individual.”

-'A racist? What rot!', Koori Mail 426, p.85

St. Kilda Football Club downloaded 20.03.2011 from members.pcug.org.au

Indigenous Australians and FootyIndigenous Australians and Footy

The AFL's Indigenous programs reach more than 87,000 Aboriginal people

Four AFL clubs engage with Aboriginal communities: Essendon (Wadeye), Geelong (Gove and Groote), Richmond (Alice Springs) and Collingwood (Katherine)

25 AFL Indigenous academies operate across the country

The AFL's Indigenous programs reach more than 87,000 Aboriginal people

Four AFL clubs engage with Aboriginal communities: Essendon (Wadeye), Geelong (Gove and Groote), Richmond (Alice Springs) and Collingwood (Katherine)

25 AFL Indigenous academies operate across the country

385319_1_O.jpg downloaded 08.03.2011 from http://www.sportingpulse.com/

Aboriginal Kids-GSP Images downloaded 08.03.2011 from http://www.theroar.com.au/

Our Promotional ProductOur Promotional Product

Dental themed, educational football

Simple, plain text Highlights importance of

brushing and flossing Touches on key issues

impacting oral health in the indigenous communities

Official AFL size and shape

Dental themed, educational football

Simple, plain text Highlights importance of

brushing and flossing Touches on key issues

impacting oral health in the indigenous communities

Official AFL size and shape

Product ImplementationProduct Implementation

Supply the ball to the AFL indigenous programs Maximum exposure of

product to indigenous communities

Ball incorporated into programming and given to children to take home

“Give Decay the Boot” player presented oral hygiene tutorial

Supply the ball to the AFL indigenous programs Maximum exposure of

product to indigenous communities

Ball incorporated into programming and given to children to take home

“Give Decay the Boot” player presented oral hygiene tutorial

Aboriginal Power downloaded 014.03.2011 from portadelaidefc.com.au

Player Handbook and Message Delivery

Player Handbook and Message Delivery

All educational material supplied directly to players

Basic, understandable science behind dental disease

Information about proper oral health strategies

Linking oral disease to chronic disease Diseases the kids might be able

to relate to Ensure material is presented in a

positive manner Linking it to personal

experience/importance

All educational material supplied directly to players

Basic, understandable science behind dental disease

Information about proper oral health strategies

Linking oral disease to chronic disease Diseases the kids might be able

to relate to Ensure material is presented in a

positive manner Linking it to personal

experience/importance

“Pass on the Message”“Pass on the Message” Children take home the footy

and are encouraged to pass on what they learned

Expands range of individuals targeted by the promotional product Friends and family

Information stays with children and can sink in

Children are also given toothbrush and floss Ensures they carry out what

they learned

Children take home the footy and are encouraged to pass on what they learned

Expands range of individuals targeted by the promotional product Friends and family

Information stays with children and can sink in

Children are also given toothbrush and floss Ensures they carry out what

they learned

QuickTime™ and a decompressor

are needed to see this picture.

NAIDOC Week 2011downloaded 14.03.2011 from http://www.reconciliation.org.au/

SummarySummary

Tackles the basic issues plaguing the indigenous population and promotes manageable resolutions Ground up approach

Children’s idols are used to educate and promote Utilizes one of the few avenues available to

successfully target indigenous youth Targets a huge amount of people with the hope of

spreading the information even further

Tackles the basic issues plaguing the indigenous population and promotes manageable resolutions Ground up approach

Children’s idols are used to educate and promote Utilizes one of the few avenues available to

successfully target indigenous youth Targets a huge amount of people with the hope of

spreading the information even further

ReferencesReferences1. Australian Human rights commission, 2008

http://www.hreoc.gov.au/social_justice/statistics/index.html2. Summary of Australian Indigenous health, 2010

http://www.healthinfonet.ecu.edu.au/health-facts/summary3. Review of Aboriginal Education, Ngarrambi

Nyaagaygamba, 20034. 'A racist? What rot!', Koori Mail 426, p.855. Jamieson L.M., Armfield J.M., Roberts-Thomson K.F.,

2007. Oral health of Aboriginal and Torres Strait Islander children. AIHW.

*All adapted images have been done so solely for illustrative purposes of this project*

1. Australian Human rights commission, 2008 http://www.hreoc.gov.au/social_justice/statistics/index.html

2. Summary of Australian Indigenous health, 2010 http://www.healthinfonet.ecu.edu.au/health-facts/summary

3. Review of Aboriginal Education, Ngarrambi Nyaagaygamba, 2003

4. 'A racist? What rot!', Koori Mail 426, p.855. Jamieson L.M., Armfield J.M., Roberts-Thomson K.F.,

2007. Oral health of Aboriginal and Torres Strait Islander children. AIHW.

*All adapted images have been done so solely for illustrative purposes of this project*