BY – VISHNU TANDI12LLB084

IndiGo AIRLINES

introduction

IndiGo is a private, low-cost carrier based in Gurgaon, Haryana, India.

The airline started operations in August 2006 and currently is the largest airline in India by market share.

The airline is also one of the fastest growing airlines in the world.

Our punctuality your destination-slogan

KEY PEOPLE-

Rakesh S Gangwal- an USA based NRI. Rahul Bhatia-inter globe enterprises. InterGlobe holds 51.12% stake in IndiGo

and 48% is held by Gangwal's Virginia-based company Caelum Investments.

Rahul Bhatia Rakesh S Gangwal

Strategies For Fare Reduction

Being a low-cost carrier, none of IndiGo's flights have Business class or First class sections. It offers only Economy class seating.

To keep fares low, IndiGo does not provide complimentary meals in any of its flights, though it does have a buy-on board in-flight meal programme.

DESTINATION -

IndiGo operates to 33 destinations in India and abroad with 422daily flights.

 Unlike most low cost carriers, IndiGo uses a hub and spoke model used by full service airlines where the airline flights to different destinations are routed through its hub.

DESTINATION

In January 2011 IndiGo received a license to operate international flights after completing five years of operations. 

IndiGo's first international service was launched between New Delhi and Dubai on 1 September 2011.

CRM ACTIVITIES

Online reservation system.Separate counter for member, agency, and corporate. Call centre.Proper schedule available on website.Notification by SMS in case of delay of flight.Refund is available in case of flight is delayed more than 2 hours.

ORGANISATIONAL CULTURE

ResourcesMotivationPerformance appraisalLeadership

IndiGo has won the following awards:

Best LCC by the Airline Passengers Association of India (2007).

Best LCC at the Galileo Express Travel Awards (2008).

CNBC Awaaz's Travel Award for best low cost airline(2009).

Skytrax Awards – Best low cost carrier (2010, 11, 12.

DESTINATION