individual australian physical activity promotion initiatives and strategies
TRANSCRIPT
Individual Australian physical activity promotion initiatives and strategies
Who promotes physical activity in Australia?
Federal GovernmentState GovernmentPrivate sectorsLocal Government
Federal GovernmentThe federal government funds
the Australian Sports Commission which has 3 aims:
To develop and maintain Australian sports infrastructure
To increase participation in physical activity by Australians
To encourage excellence in sporting performance by Australians – A.I.S
Australian Sports Commission Innitiatives
State GovernmentState governments are essential
to the success of the Active Australia program.
The Victorian Government developed the Active for Life program in 1995 with the aim of encouraging Victorians to participate in 30 minutes of PA every day.
Programs and InitiativesGo for your lifeRegional Sports AssembliesSurf Life Saving VictoriaSports Development officer schemeVic Talent ProgramCompulsory PE and sport in Govt
schools – Result of the Moneghetti report
VICFIT – Sport and Rec
Local GovernmentLocal governments assist through
the development and improvement of facilities and distribution of funds to sporting bodies.
Private Sectorsaim to increase the health and
fitness of Australians whilst generating a profit. Many of these are supported by the government through the Active Australia and Active for Life programs. E.g include: VicHealth, ACHPER, YMCA, National Heart Foundation, Vicswim, Masters Sports, Private Gyms and sporting organisations (AFL).
Strategies for promoting Physical ActivityStages of Change ModelPrint and web based counseling
Individual Changes to Physical ActivityFocussing on on the individual making
a change to their Physical Activity behaviour.
Health professionals, health educators and medical practitioners focus on changing behaviours of individuals.
There are theoretical models that help us understand factors and influences on an individuals ability to be PA.
Print and Web based counselingPrint materials promoting PA can be seen in
news papers, magazines, handouts, brochures and billboards.
Web based media provides great info, can be interactive and can be tailored to match a persons place within the SOC model. Eg biggest loser website or personal training websites
Counseling Widely used approach to PA
promotion. Could be a personal trainer, GP, or fitness instructor.