What does it mean to be individualist or collectivist? In individualist societies people

are linked very loosely. People are independent in these societies, whereas in

collectivist societies they tend to be a lot more dependent on one another. In general,

individuals in individualistic cultures value autonomy, their personal goals take

precedence over group goals, and their personal happiness is very important. In

collectivist societies, group goals are more important. The norms, the duties, the

obligations of the group are very important, and people are expected to respect these.

What does it mean to be individualist or collectivist? In individualist societies people

are linked very loosely. People are independent in these societies, whereas in

collectivist societies they tend to be a lot more dependent on one another. In general,

individuals in individualistic cultures value autonomy, their personal goals take

precedence over group goals, and their personal happiness is very important. In

collectivist societies, group goals are more important. The norms, the duties, the

obligations of the group are very important, and people are expected to respect these.