8/3/2019 Individuals in Online Communities - Stephanie Lamy & Web Community Management sas 2011

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Individuals in Online CommunitiesThe cult of the individual is the product of the society itself. It is the society that instituted it. Emile Durkheim

Social Media & its personal branding attribute empowers the individual to contribute massively to the collective consciousness

Participation in community activities

Clout

Stephanie Lamy & Web Community Management sas 2011

Lurker:

Publicises his presence, observes but does not participate.

Debutant:

Begins to engage the community. Starts to provide content. Interacts briefly with individual members.

Regular:Consistently adds to the community discussion and content. Interacts with other members.

Pillar/ Moderator:

Opinion leader. Acts as a super node. Will establish connections and recruit networks. Builds capacity.

May contribute heavily in content and/or commitment and/or may also serve as advisor creating higher

concepts ideas. Evaluates constantly content quality and member value.

Possessive sentiment over the community as a whole.

Elder:

Interests have changed. Conflict of ideas /with people in the constantly evolving community. Disappointment.