indo tobacco social media landscape - 2015q1 dip stick
TRANSCRIPT
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INDO SOCIAL MEDIA
LANDSCAPE2015Q1 DIP STICK – 23 MARCH 2015
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LANDSCAPE
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TOBACCO LIMITING LEGISLATIONS
o Tobacco proo!"o# ba# "$ ca$ca%&% !o a#' $oc"a( &%"a "# o#
a#o!*&r+o ,ac&boo-+ *!!p$+..)))/ac&boo-/co.a%"%&("#&$/p*p
o T)"!!&r+ *!!p$+..$ppor!/!)"!!&r/co.ar!"c(&$.201443
o Goo(&+ *!!p$+..$ppor!/oo(&/co.a%)or%$po("c'.a#$)&r.40162 T*"$ "#c(%&$ Goo(&78 9o!b&8 B(o&r8 a#% a#' o!*&r$/
o I#$!ara+ o((o)$ ,ac&boo-:$ po("c"&$ a$ )a$ ac;"r&% "# 2012
o Ho)&
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PLA9ING THE CARDS
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T=O DI,,ERENT DIRECTIONS
o D>ar *a$ $rroa!& bra#%$ !*a! ("
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,N ,ACTS 135
T*& *a$*!a prac!"c& or""#a!&% "# T)"!!&b! #o)a%a'$ a(r&a%' a%op!&% b' ,ac&boo-8 G
Fa#% &
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T=ITTER ,OLLO=ER SMMAR9 – @M9SPERS
On average, your audience has 1.2x asmany followers as users they are
following.
@M'Sp&rSocc&r
587,940
A%"c& A
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QICK METRICS
ro+'$p&r$occ&r
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QICK METRICS
GoA*&a%P&op(& OR C*a#&T*&Or%"#ar'
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20 TOP @M9SPERSOCCER ,OLLO=ERS SAM
@M'Sp&rSocc&r o((o)&r$ )"!* o$! o((o)&r co#!8 ra#-&% ro
ra#%o(' $ap(&% o((o)&r$ o! o !*& !"r& o((o)&r poo(/No. Username
Followers No. Username
Followers
1 Lor%Lo"$3 18058311 11 r&&!bo(a 32806
2 a%*&606 16285 12 r&'#a(%'('a 32802
3 S"r"o$('S$a# 13802 13 9a*&(a*broo 28445
6 "cc>&! 111836 16
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20 TOP A MILD HASHTAGS T=EETERS
$&r$ !)&&!"# b&!)& 11Mar15 !o 1Mar15 $"# GoA*&a%
C*a#&T*&Or%"#ar' a#% *a&rba#% 28024 p&>r&% 6806 1 M$",&$!PLG 1856
%"!o%&)a 38230 1 *a#apara"!a 184
A#%#P!r 38124 1 r!-" 1842
10 B&(a>arE
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20 TOP MARLBORO HASHTAGS T=EETERS
$&r$ !)&&!"# b&!)& 11Mar15 !o 1Mar15 $"# M"b&$ o
N&#"or 641
&("c"a#&("ca 32 1 ar"o#a#%' 640
%a
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TOP SERS COMPARISON
Sor!&% ba$&% o# ,o((o)&r Co#! Sor!&% ba$&% o# E#a&
No. Username Followers!n"a"eme
nts No. Username!n"a"em
nts
1 $)araaa 1258663 6 1 M$",&$!PLG 24
2 ba#)a#$ 1685 N.A 2 $)araaapro% 1
3 I!$&ra& 1081 N.A 3 CoE?p(ora& 14
6 Pr"aTaa 15
5 E"(',"r%"a#a 68353 N.A 5 c*r"$!"a#$%r! 11
4 ra$a$"!a 68043 N.A 4 a(('oca#ar!
p&>r&% 6806 1 M"ra,"r%a$ %"!o%&)a 38230 1 *a#apara"!a 4
A#%#P!r 38124 N.A pra$&!'aa-baar 5
10 B&(a>arE
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THE CONERSATIONS
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=or% C(o%
Sp&rSocc&r
"earch $weets rom&• '(y)"uper"occer
"earch *eriod&11+(ar+15 to 1+(ar+15
S!ro# !"o#$ o a((!*"#$ r&(a!&% !o$occ&r8 "#c(%"#!&a$ a#% p(a'&r$/
ord -loud items are sied basedon its prominence /count inconversations
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=or% C(o%
A M"(%
"earch !eywords&• -hange$heOrdinar y
• o3head*eople
"earch *eriod&11+(ar+15 to 1+(ar+15
S!ro# !"o#$ oSa!ra "# a%%"!"o# !o$&
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=or% C(o%
Mar(boro
"earch !eywords&• 4ever"ay(aybe• (ibes
"earch *eriod&11+(ar+15 to 1+(ar+15
S!ro# !"o#$ o&
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,N ,ACTS 135
D&$p"!& Mar(boro b&"# a a(&$-&)&% bra%"% 'o -#o) !*a! !*&"r "#c&r$ o# T)"!
*a$ a *"*&r &a(& co#!
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#$0004#%ale
71&
#$0006#Female
29&
' %(l)
#$00
45$0006#Female
55&
%arl*oro
6ased on $witter observed during 11+(ar+15 to 1+(ar+15
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6ased on $witter observed during 11+(ar+15 to 1+(ar+15
0
5
50
500
58000
508000
5008000
' %(l) Tweet +nuence
Followers
1
10
100
18000
108000
1008000
%arl*oro Tweet +n
Followers
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T=EETS REACH CONTS OER 1 =EEK PERIO
0
508000
1008000
1508000
2008000
2508000
3008000
C*a#&T*&Or%"#ar' GoA*&a%P&op(&
Ipr&$$"o#$ T)&&!$
+m-ress(ons
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LEARNINGS
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T=O DI,,ERENT APPROACHES
o D>ar *a$ $rroa!& bra#%$ !*a! ("
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THANK 9O