indonesia digital e-commerce penetration & insights
DESCRIPTION
Now Indonesian people are searching before purchasing, as 62% Indonesian Digital Buyers claim to view online product reviews for purchase decisions. Digital Marketers should maximize these opportunities.TRANSCRIPT
@teguhtriguna
DIGITAL BACKGROUND - Asia Landscape
Source: Nielsen. Changing Asian Media Landscape Report
Now Indonesian people are searching before purchasing, as 62% Indonesian Digital Buyers claim to view online product reviews for purchase decisions.
THE ASIAN DIGITAL PURCHASING BEHAVIOR
The% of Asian Digital Buyers who search online product review for purchase decision
@teguhtriguna
DIGITAL BACKGROUND - Case Studies in Indonesia
Amazon and Lazada among the Top Retailers in SEA. Local Players doing well in Vietnam.
Unique Visitors (000) Top 5 Retail Sites per Country
Source: ComScore, 2013 @teguhtriguna
Amazon (Top #2) vs Lazada (Top #3) Indonesian Unique Visitors (000)
Localized Players doing well in Indonesia, in terms of directing traffic to retail sites
DIGITAL BACKGROUND - Case Studies in Indonesia
Click!
Ads banner
Lazada Amazon
2012
2013
Indonesian users are attracted and interested to click any Retailer Ads to visit the online products offering.
295 235
684
1,260
Comparison On International an Local Retailers in Indonesia
Source: ComScore, 2013 @teguhtriguna
In 2014, there will be 5.9 Million digital buyers, or equal to only 9% of internet users.
Digital Buyers in Indonesia
% of Internet Users
In millions
Source : eMarketer, January 2013
2012 2013 2014 2015
3.1
4.6
5.9
7.4
6.7% 8%
9%
10%
Digital Marketers should maximize this opportunities
DIGITAL OPPORTUNITY
@teguhtriguna
DIGITAL OPPORTUNITY
@teguhtriguna
8% of smartphone users are using their device to purchase online, and they download at least 1 mobile apps in a month. It means, it is predicted there are 4.5 M digital buyers from smartphone users in 2014.
2012 2013 2014 2015
23.8
38.5
57.7
71.6
Indonesia Smartphone Users
Nowdays, Smartphone Users are growing as well. Do they purchase by online?
Source : eMarketer, January 2013
DIGITAL OPPORTUNITY
@teguhtriguna
But then, What are Indonesian buying on digital platform?
DIGITAL INSIGHTS
@teguhtriguna
But then, What are Indonesian buying on digital platform?
Male and Female have their own preferences in order to purchase product through online media. And Digital platform is able to offer personalized purchasing experiences.
Source : APJII, Prodi Internet Indonesia, 2013
DIGITAL INSIGHTS
@teguhtriguna
Source : APJII, Prodi Internet Indonesia, 2013
Along with their online purchasing behavior, Indonesian people needs more to be convinced on their user journey. Why? due to THE COMPLEXITY OF RETAILING SITES.
DIGITAL INSIGHTS
@teguhtriguna
DIGITAL INSIGHTS INDONESIAN USERS – WHY NOT TO BUY ONLINE
People needs to have accessible user experiences, to overcome their boundaries.
Source : APJII, Prodi Internet Indonesia, 2013
THE COMPLEXITY OF RETAILING SITES
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INSIGHT KEYPOINTS
@teguhtriguna
Indonesian people are attracted to click any ads to
retailers sites, but then engagement loyalty is matter.
The thing is: How to engage people to do online
buying. Create a personalized experiences to
convince them in online shopping.
INSIGHT KEYPOINTS
@teguhtriguna
People had many boundaries when they
are purchasing online; fear of fraud, items
can’t be seen directly, not practical, etc.
Then, It needs to have more accessible
user experiences (includes: brand-
appropriate site design and well-
structured navigation), so that they are
able to overcome their boundaries in
online shopping
INSIGHT KEYPOINTS
@teguhtriguna
Smartphone users are growing well, and they do
purchasing online as well. Beside that, they also
attracted to download at least one new mobile
application in a month. Then nowdays, mobile-
accessible services is matter for Indonesian
smartphone users, it might be utilized to create their
purchasing behavior .
INSIGHT KEYPOINTS
@teguhtriguna
Again. Loyalty is matter to stay competitive
with other retailer sites, optimize the Customer
Relationship Management is important to
engage with their preferences and purchasing
taste.
INSIGHT KEYPOINTS
@teguhtriguna
INSIGHT KEYPOINTS
@teguhtriguna – 2014