indonesia digital & social media case study
DESCRIPTION
Digital and Social Media Case Study from Indonesia. Featured Case Study from Acer Indonesia (Acer Durable Love Campaign) & Unilever - Cornetto (Cornetto Summer Fest)TRANSCRIPT
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Indonesia Digital & Social Media
Case Study
#AkberSMSC#SocmedFestImage by A Bird Flies By
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What is #SMSC ?
A group of people who live, learn, laugh, play and fly in
Indonesia digital & social media industry.
“We embrace the positive impact of social media”
Est. since October 8th 2010+690 members
facebook.com/groups/social.media.strategist
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Let’s roll to the topic! Image by Nichole Lillian Ryan
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Latest Updates
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enough with the data, let’s talk about
The findings of Indonesia
Digital Scene in Q3 2011 - Q3
2012
(in very brief assumption)
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1 Brand is trying to do a digital campaign in many approaches
Social by DesignDigital Driven
Conversion CampaignDigital Experience
Social Commerce
Content Marketing
Digital PR
Community Movement
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2
Brands try to rebuild the real two-way communication, especially for customer service
in serious way!
Image by Marina di Lecco
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3Every single set of
Haven’t still yet to be explored,
in depth.
on each audience touchpoint
Image by Jess3
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But, some brands already aware that measurement
is a must!
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Why don’t we start to hear the digital story
from them
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Acer IndonesiaCase Study
Type: Digital Driven Campaign (Integrated)
Image by Sourabh Jain
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Unilever - CornettoCase Study
Type: Social by Design Campaign (Integrated)
Image by Sourabh Jain
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Our Case Study
June 9, 2012 - july 14, 2012 (36 days)
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Current situation
Strengthen the positioning for Cornetto as cool fun brand in
target audiences minds
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Objective
Revive the glory of Cornetto
The 1st Summer Ice Cream Festival with digital driven activation
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challenge
How to make this event relevant to the teens
How to share the excitement of the event through social media
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Solution
Developing digital strategy to create hype about Cornetto Summer Ice Cream Festival
“Festival yang Kamu Banget”
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Our marketing journey
Insight Process Outcome
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Festival yang Kamu Banget!
@SiCornettoBoy
Video Viral by Influencer
Integrated Digital Competition
#CornettoShoutIdea
#CornettoBattleOfTheBand
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Super casual friend, “jail”, funny, a jokerCollaborate with stand-up comedian to optimize the editorial plan
65.450 New Fans17.676 Fans (4%) “Talking About This”
2.044 New Followers13.595 Tweets using #CornettoSummerFest
48.557.781 Total Impressions7.554.796 Total Reach
@SiCornettoBoy #CornettoSummerFest
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Video Viral by Influencer
75.487 Views in a month+ High Engagement
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Integrated Digital Competition
#CornettoShoutIdea
#CornettoBattleOfTheBand
3.158 Ideas submitted (2 weeks only)7.797 Votes collected for the bands
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The Cornetto Summer Fest prompted a great conversation, Cornetto created an image “The brand which created a spectacular
event!” among teens eyes
outcome
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We’ve created the hype and online conversation among Indonesian youngster
about Cornetto
Here’s 12 amusing facts about
Summer ice cream festival!
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To accelerate the development of digital & social media knowledge in Indonesia
We Invite brands & agencies to submit their case study at:
bit.ly/submitcasestudy