indonesian economy: consumer confidence perspective
TRANSCRIPT
1 © 2016 Ipsos. 1
Indonesian Economy Consumer Confidence Perspective
FEBRUARY,2016 V1
Ipsos AsiaBus Data
© 2016 Ipsos. All rights reserved. Contains Ipsos' Confidential and Proprietary information and may not be disclosed or reproduced without the prior written consent of Ipsos.
2 © 2016 Ipsos.
CURRENT ECONOMIC CONDITION – PERSONAL (TREND)
22 31
15
53
53
53
25 17
32
2015 2014 2013
Better
Same
Worse
TOTAL INDONESIA
35 49 22
40 39
50
26 12 28
2015 2014 2013
MEDAN
24 25 15
52 58 51
24 17 34
2015 2014 2013
38 40 18
38 46 62
24 13 20
2015 2014 2013
19 52
16
48
33
58
33 14 26
2015 2014 2013
8 16 3
80 47
57
12 37 41
2015 2014 2013
GREATER JAKARTA
BANDUNG
SURABAYA
MAKASSAR
SOURCE: Ipsos AsiaBus November 2015 , December 2014 , December 2013 (Data weighted on Area & Sex) People 15-64 years old, SES Upper I to Lower II, 5 major cities 2015 – n=1,059/ n weighted = 19,938,997 | 2014 – n=1,043 / n weighted = 19,970,672 | 2013 – n=1,049/ n weighted=20,066,644
Timeframe: vs. last 6 months Data in %
More than half of Indonesian people feels their current condition is the same. More people perceived better condition in 2013, and worse condition in 2014.
3 © 2016 Ipsos.
Future economic outlook is positive. Very few thinks their condition will be worse in the next 6 months, and majority feels it will be better.
EXPECTED ECONOMIC CONDITION – PERSONAL (TREND)
5 11 6
52 54
49
42 36
45
2015 2014 2013
Better
Same
Worse
11 16 9
41 65
60
47 19 32
2015 2014 2013
5 5 6
50 54 44
46 40 50
2015 2014 2013
9 20 14
62 50 60
29 31 27
2015 2014 2013
6 34
3
61
46
56
33 20 41
2015 2014 2013
1 2 0
80 62 54
19 36 47
2015 2014 2013
Timeframe: vs. next 6 months Data in %
TOTAL INDONESIA
SOURCE: Ipsos AsiaBus November 2015 , December 2014 , December 2013 (Data weighted on Area & Sex) People 15-64 years old, SES Upper I to Lower II, 5 major cities 2015 – n=1,059/ n weighted = 19,938,997 | 2014 – n=1,043 / n weighted = 19,970,672 | 2013 – n=1,049/ n weighted=20,066,644
MEDAN
GREATER JAKARTA
BANDUNG
SURABAYA
MAKASSAR
5 © 2016 Ipsos.
Though optimistic on personal condition, positive outlook for the country is slightly weaker. Improved outlook in Bandung and Surabaya compared to previous years.
EXPECTED ECONOMIC CONDITION – INDONESIA (TREND)
14 12 13
53 49 49
34 39 38
2015 2014 2013
Better
Same
Worse
28 15 16
36 63 70
36 22 13
2015 2014 2013
13 8 12
53 51 43
34 41 46
2015 2014 2013
15 31 24
56 36 53
30 33 23
2015 2014 2013
14 27 15
54 46 73
32 27 11
2015 2014 2013
16 8 1
64
29 49
20
63 49
2015 2014 2013
Timeframe: vs. next 6 months Data in %
TOTAL INDONESIA
SOURCE: Ipsos AsiaBus November 2015 , December 2014 , December 2013 (Data weighted on Area & Sex) People 15-64 years old, SES Upper I to Lower II, 5 major cities 2015 – n=1,059/ n weighted = 19,938,997 | 2014 – n=1,043 / n weighted = 19,970,672 | 2013 – n=1,049/ n weighted=20,066,644
MEDAN
GREATER JAKARTA
BANDUNG
SURABAYA
MAKASSAR
6 © 2016 Ipsos.
CURRENT INDONESIAN HAPPINESS LEVEL – TRACKING
MEDAN
People 15-64 years old, SES Upper I to Lower II, 5 major cities (n=1,059 / n weighted = 19,938,997 SOURCE: Ipsos AsiaBus November 2015 (Data weighted on Area & Sex)
4 17 18
49 41 54
47 42 28
2015 2014 2013
GREATER JAKARTA
10 13 10
37 57 59
53 30 31
2015 2014 2013 MAKASSAR
6 12 0
34 32 32
60 56 68
2015 2014 2013
BANDUNG
20 37
9
61 52
45
18 11 45
2015 2014 2013
SURABAYA
11 7 12
42 36
56
47 57 32
2015 2014 2013 Data in %
2015 2014 2013
41 38 38
48 46 52
11 15 10
TOTAL INDONESIA
Despite unchanged situation, Indonesians are generally happy with current condition. And this has not changed over the years across Total Indonesia.
7 © 2016 Ipsos.
However, current economic situation makes people more cautious with the expenses. People withheld expenses on leisure activities, though everyday snacks and telecommunication expenses remained stable.
CURRENT EXPENDITURE (2015)
12% 15%
51% 51% 47% 43%
56% 63%
39% 44% 42% 47%
33% 22%
10% 5% 10% 10%
Snacking forkids or self
Cellphonereload
Recreation Family vacation Eating out Buyingclothes/shoes
More expenses comparewith past 6 months
Same expenses comparewith past 6 months
Less expenses comparewith past 6 months
People 15-64 years old, SES Upper I to Lower II, 5 major cities (n=1,059 / n weighted = 19,938,997 SOURCE: Ipsos AsiaBus November 2015 (Data weighted on Area & Sex)
8 © 2016 Ipsos.
In fact, Indonesians are more cautious in spending money in the next 6 months. Among those who will buy, smartphones and electronics are the top choices for purchase.
FUTURE EXPENDITURE (2015)
17% 16% 11% 11% 11% 11%
7% 6% 1%
Smartphone Household Electronic
House /apartment Motorcycle Laptop/PC TV
Computer tablet Car Financial investment
products
51% NO PLAN TO BUY ITEMS
(in next 6 months)
People 15-64 years old, SES Upper I to Lower II, 5 major cities (n=1,059 / n weighted = 19,938,997 SOURCE: Ipsos AsiaBus November 2015 (Data weighted on Area & Sex)
PLAN TO BUY ITEMS 49%
9 © 2016 Ipsos.
Year Gender Age Group SEC
Male Female 15-24 25-34 35-49 50-64 A B C D E
2013 50 50 25 29 30 15 12 24 48 12 5
2014 50 50 25 30 30 15 7 19 55 14 3
2015 50 50 27 30 30 13 10 17 58 13 3
Year Greater Jakarta
Surabaya Medan Bandung Makassar Total
2013 372 210 156 154 157 1,049
2014 368 209 155 154 157 1,043
2015 379 209 158 157 156 1,059
Actual achievement (n) per area:
Actual respondent profile (in %):
Year Greater Jakarta
Surabaya Medan Bandung Makassar Total
2013 14,008,440 1,936,992 1,496,425 1,843,442 781,345 20,066,644
2014 13,880,793 1,936,992 1,496,425 1,843,442 813,020 19,970,672
2015 13,880,793 1,936,992 1,496,425 1,843,442 781,345 19,938,997
Weighted data per area:
RESEARCH DETAILS
AsiaBus is a Pan Asian omnibus conducting a regional random survey monthly.
This economic index study was conducted respectively in December 2013, December 2014, and November 2015.
Study applied pure random sampling and face-to-face interviews.
Sample size was minimum of n=1,000 in each data reading.
10 © 2016 Ipsos.
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