indonesian kid's wear - kemendag

15Indonesian Kidswear

Ministry of Trade of The Republic of Indonesia

Indonesian Kid’s Wear


Commodity Profile


Introduction

Muchtar DDirector General

Trade Research and Development Agency (TREDA)

To introduce a number of Indonesia’s potential products which are spread in over Indonesia region,

TREDA has organized a series of effort to collect and analyze the relevant information related to the po-

tentials and specific advantages of each of the products.

With pride and joy, TREDA offers this booklet, entitled “Indonesian Kidswear: Fashion for the Young“, to

readers who wish to know more about the relevant information. Indonesia is a country with rich cultural

heritage and advance craftsmanship, but also a society with significantly young and modern population.

This booklet presents an exploration of the history and characteristics of kidswear as well as its splendor

and ingenuity.

Indonesia, with a rich cultural heritage offers the world variety of stylish kidswear for the people to

enjoy. The readers will find interesting background information around this attractive product. A better

comprehension on its background will enhance the readers’ awareness and knowledge of these attractive

Indonesian clothing products.

We sincerely hope that readers would enjoy this booklet as much as we have in preparing for its pub-

lication.


Message

Minister of Trade Republic of Indonesia

Mari Elka Pangestu

It is our great pleasure to share with you one special type of numerous product lines belonging to

Indonesian creative industries, in this particular case, kids’ fashion wear. As a country situated at the

cross-road between two oceans and two continents, Indonesian culture displays a unique mix shaped

by long interaction between original indigenous customs and multiple foreign influences. The creativ-

ity of Indonesian people has given birth to numerous attractive art forms.

Over the last five decades, Indonesian textile and textile products industry has grown from a small

sector to a major contributor to Indonesia’s total industrial output. The government has categorized

textiles and clothing as a strategic industrial sector. In the past 20 years, along with the garment indus-

try’s successful market, Indonesian kid’s fashion and wear have been growing very fast too. The gov-

ernment in collaboration with The Indonesian Textile Association (API) has been constantly providing

support and assistance in developing and promoting the garment industry to serve global demands.

As part of our national efforts at improving Indonesian share in the world market, this booklet pres-

ent background information on Indonesian children fashion for the readers to appreciate. Enriched

with vivid illustrations, this book is dedicated to those who are interested in exploring the richness and

economic potentials of children fashion.


C O N T E N T S


Adorable Clothing

To most Indonesians, kids or children are reflection of good luck and symbol of happiness.

They are loved and protected, respectively decorated by beautiful and comfortable clothes; each

country in the world has different way on how parents cover and wrap their babies and children.

As their skins are soft, mothers gently try to keep their babies warm and comfortable with soft

cloth as they can afford to get.

In this naturally rich country, children and babies are decorated in different kind of clothing.

Indonesia is furnished with vast rain forests, mountainous villages, exotic beaches and various

cultural beauty of its people. The cities are spread around the isles picturing unique blend of east

and western architecture. Modern and traditional ways of attire is one of the attractions found in

different cities and villages.

Indonesian costumes in the past were very much influenced by its nature, culture, religion

and its tropical climate. During the ancient time, like many other nations, to protect their body

from extreme weather and other features of the environment, people wore animal skin or light

wooden skin. Eventually they started to wear rough cotton; however they were keen about their

costumes especially for the religious purpose.

Indonesian modern clothing for men and women are much influenced by the Dutch colonial

occupation when the Indonesian women at that time were introduced to portable desk and foot-

pedaled sewing machine.

Since then, western style clothing began to spread firstly among the high class society but

later after the Indonesian independence the style was adopted by urban people in big cities.

Even though Batik wrapped skirt and kebaya (blouse) had become the traditional dress for wom-

en, since 1950 most of young women and kids have worn western dresses and starting from the

1960s almost all of Indonesian kids wear western style clothing in the cities as well as in villages.

Indonesian costumes in the past were very much influ-enced by its nature, culture, religion and its tropical climate.

Since earlier time, Indonesians had already had various kinds of designs for their costumes.


In the garment world, Babies are meant from 0 to 18 months, and Kids are those from 18

months to 12 years. Babies’ wear is garment for babies whose ages are 0 to 12 or 18 months.

Kid’s wear is categorized as garment for children whose ages are from 18 months to 12 or in some

cases 14. Internationally, the classification used for this group of ages in most countries does not

distinguish between men’s and boys’ clothes or between women’s and girls’ clothes. However,

Baby’s clothes are given their own classification numbers which are Harmonized System 6111

and 6209.

Over the last five decades, Indonesian textile and textile products industry has grown from a

small sector to a major contributor to the country’s total industrial revenue. The country’s gov-

ernment has categorized textiles and clothing as a ‘strategic industrial sector’, playing an impor-

tant role in the nation’s economic development. The industries are absorbing a great number of

workers and giving substantial contribution to the foreign exchange reserves.

Textile industry in Indonesia has grown more than 40 years. It made the first

move through home industry in 1960s, and grew to supply domestic market in

the 1970-80s. Later in 1990s the textile and textile industry began to enter export

markets. The sector is still giving substantial contribution to the foreign exchange

reserves.

Along with the success of the textile industry, Indonesian Kid’s wear which

is part of the textile industrial products have been growing very fast too.

A lot of international kid’s wear manufacturers from developed countries

source their product manufacturing through big Indonesian companies

in some provinces like West, Central and East Java. These international

branded garments produced by local factories are then exported to

some other overseas countries.


Fashion DesignIndonesian designers have rich cultural gifts inherited by artists of ancient time. Their cre-

ativities are inspired by hundreds of traditional ethnic apparel spread in almost 17,000 islands of

Indonesian archipelago. In the last few decades they have produced modern designs in textile as

well as garment production to meet the demands of local buyers. New designs from the western

world have also enriched their creativities in catching up with International designs and fashion.

The creativity of Indonesian designers are very much influenced and supported by economic

and technology development progress such as the local textile production, fast developed me-

dia and communications (like televisions and cable TV, printed materials, computers and the

internet), fashion show, trade exhibitions, education, trade missions, tourists industry, etc. Fash-

ion houses and their associated fashion designers, as well as high-status consumers (including

celebrities) appear to have some role in determining the rates and directions of fashion change.

Age, Sizes and Grading Kid’s wear have very short life cycle as kids grow fast within months, so good and comfortable

sizing system are important. As discussed earlier kids are defined as children up to the age of

12 or 14. Babies are new born up to 18 months. The most sizing system are based on how tall a

child is, or in some European countries is called “Centilong”. The sizes start from 56 cm and go to

171 cm. But babies’ wear are often sized by age, i.e. months, instead of by “Centilong”. Some de-

signers and manufacturers often have conversion tables which show the size which corresponds

with the age of average children. Since European and American children tend to be bigger than

Indonesian children, most often the Indonesian manufacturers and exporter adjust the size to

the buyers’ sizing system and specifications.

Trend and ClimateAs summer, or rather, dry season in Indonesia lasts throughout the year; the climate does

not very much affect the styles, materials and designs. Clothes designed for local consumption

are light and mostly made of cotton. Garment to be exported to countries like USA, Europe and

Australia are customized to the buyers’ requirements and specifications, which suitable for the

cold and wet season, they are usually heavy garment, such as jacket and winter coats.

The Colors of Fashion


ColorsParents always want to decorate their kids since they were babies. Even before they were

born to the world, parents, especially the mothers, have already bought various things and ac-

cessories for the coming babies. Designers know well about parents’ desire to decorate babies,

toddlers and older kids by facilitating good and cute designs with suitable soft colors. Selection

of colors is important for the babies and Kid’s, soft and cool colors are dominating the kid’s fash-

ion designs.

Important issues in children’s or kid’s fashion may include types of materials, comfort, de-

signs, color, size and trends. Kid’s fashion can be categorized into girls and boys and age group,

sport and casual, pants and skirts, blouse, jackets, dress and school dress.

Types of Kid’s Fashion Garment

Haute CoutureHaute couture or high quality and exclusive custom-made clothes in Indonesia is

rather applicable for adult of high class society than for children. But good and quali-

fied dressmakers and tailors for kids are available in big cities; they can give ad-

vice and help make dresses for anybody with individual designs and reasonable

costs. It is a common practice for Indonesian middle class society to have

custom-made clothes, even it is not categorized as haute couture art work

like in the modern world, where sense of luxury is more emphasized, but

here, it is more as a craftsmanship of local experts with individual taste.

Recently, several Indonesian top designers are starting to specialize

themselves as Kid’s fashion designers who design custom made dresses or

suits for kids. Department Stores and Fashion Boutiques are beginning to

hire fashion designers for special market segments that tend to consume

high quality dresses or suits for kids. They believe customers who have

special attitude towards fashion and life style tend to buy higher priced

fashion clothes.

Ready-to-WearMassed garment production or confection collection of kid’s gar-

ment is more commonly seen all over the places in Indonesia. Factories

in big cities like Jakarta, Bandung, Semarang, Surabaya and Denpasar

are known as Kid’s ready-to-wear products centers. Nowadays a lot of


Kid’s ready-to-wear garment are exclusive branded products which carefully designed by local

or international designers. Some brands are produced by foreign companies that source the pro-

duction through Indonesian garment factories such as Gap, Levies, Body & Soul, Talbots, Haven-

girl, etc. and some other comes genuinely from domestic companies with either local or foreign

designers such as Kutakidz, Koopu Kidz, Indigo, Mama & Leon, Le Monde, Suzane, Yuspoti, Ye-

nyen, Venice, and many other.

Product characteristics of Babies garment include jackets, coats one or two pieces suits, trou-

ser, dresses, pullover, blouses, T-shirts, caps, sets, gloves and socks.

Girls and BoysApparently garment designers and factories produce both girl’s and boy’s clothes, even in

reality there are more girls’ fashion dresses easily available everywhere. It shows that girls fashion

is a little bit ahead compared to boys, since boys’ fashion stay longer than girls’.

Sport and CasualMost commonly kids’ clothes are designed as casual or sport styles outfits. This is because kids

spend most of their time playing and they are extremely mobile. For both girls and boys, there

has been a switch over the past several years towards purchasing sport and sport leisure type

wear as casual clothing, with the majority of children’s wear classed as casual.

Dress and School DressChildren fashion usually consists of dress and party dress for girls or formal outfits for boys.

There are dresses suitable for schooling too, however most of the schools in the country oblige

kids to wear school uniforms which is usually massed produced as confection.


Pants, Skirts, Blouse and JacketIn the early stage of Kid’s fashion in Indonesia people tended to produce more formal dress

for girls, but now girls wear pants, skirts, blouse and jacket most of the time, just similar with the

trend in the western countries, where children purchase mostly casual garment. As the textile

and garment companies produce large quantity of cotton including jeans, the garment compa-

nies consume a lot of cotton materials, especially jeans for casual pants which are popular among

the kids. The popularity of casual kid’s wears has also increased the demands for knitted products

like T-Shirt, sweaters, jumpers, cardigans, etc.

Materials

Producing Kid’s Wear needs special attention on the material selection. Designers would

know what kind of materials suitable for kid’s wear so that it would be comfortable for kids to

move during their mobile activities. Materials commonly used by Indonesian manufacturers are:

wool, cotton, knitted crocheted, knitted cotton, rayon, corduroy, drill, denim, microfiber, talon,

satin, silk, linen, synthetic fibers and velvet.

Indonesia is a textile producing country; raw materials supplies for garments manufacture,

such as textile and clothing accessories for the production are available locally. There are many

yarns, fibers, fabric, weaving, knitting factories that can supply raw materials for garment indus-

try. Numbers of companies that produce polyester filament yarn are

mostly in West java and Banten; among others are Indo Barat

Rayon in Purwakarta, Polysindo Eka Perkasa in Sema-

rang, Kahatex, Bintang Agung and Argo Pantes

in Bandung. Their capacities are between

40,000 – 76,000 tons per year.

The materials for Kid’s wear have

to be safe to wear and play, especial-

ly for children up to 3 years and for

older ones. Some countries have

specific standards for example

cords, must be stitched to gar-

ment so a child can not harm

itself playing with a loose cord. That

is why the selection of materials is really

important.



Processing

The initial preparation done by major garment manufactures prior to the production process

would include important management tasks concerning: raw materials, design analysis, cutting

production analysis, sewing production equipment, packaging and warehousing, production

and quality control, purchasing and inventory control, marketing, etc. Below are the basic stages

of the fashion garment production process:

1. Garment design and selection by the designer and buyer

2. Fabrics and trimmings selection by cloth buyer

3. Patterns designed and cut by pattern designer

4. Lay plan created by pattern designer

5. Fabric cut by cutter

6. Garment assembly by garment machinists and operatives

7. Garment finishing by finishing operatives

In garment production, especially in major manufacturers, there are a couple of basic produc-

tion steps. Initially, the designer and buyer would select garment designs. Then the cloth buyer

would select the fabrics and trimmings. After that the patterns designer would make the design

and do the cut and create the lay plan. The cutters finally cut the fabric which is then assembled

by the garment machinists and operators. Finally the finishing touch would be done by finishing

operators.

In terms of machines, there are number of large and modern Indonesian garment factories

are now using sophisticated machineries well equipped with advanced computer system. Even

some of the smaller companies are curious to catch up with development.

A lot of young Indonesian graduated from overseas universities have been employed by the

textile and garment companies as garment designers and experts. In Indonesia itself there are

numbers of Universities having departments for textile designs and studies. The most popular

one is The Bandung Institute of Technology, a prestigious state own university.


The IndustryBig orders usually come in the first week of the month approaching

Idul Fitri, Christmas and China New Year.

Factor Effecting Kid’s Wear Industry

• Early EducationPre-school playgroup and modern kindergarten are booming in several big cities, hundreds

of new pre-schools have been established and become new industry. While parents want to

decorate their children to go to the kindergartens, there is a reasonable excuse for them to buy

new clothes and some other accessories like vest, under wear, hair accessories and bags for their

children whose ages are between 3 to 5 years.

• Pester Power‘Pester power’ or children’s act to force their parents to buy things, is assumed to be one of

the factors effecting parents to buy clothes and its accessories, CDs, mobile phones and com-

puter games for their children (age 6-11). There have been increasing demands for children’s

consumptions of clothing as most children want to look like their favorite pop star or footballer

(Christopher Pole 2005). If ‘Pester power’ does exist in Indonesia, it would be found in big cities

only. However, the kid’s clothing industries are geared to produce design and fashion products

that favored by the children.

• Media and EntertainmentEntertainment business including television programs like song festivals and competition,

movie, series, infotainment and even advertisement program have been used to promote Kid’s

fashion through the artists. In addition to that, printed media such as fashion journals, women

magazine and parenting magazines have also made important contribution to Kid’s fashion as

well as kid’s wear. New fashions are exposed in these media of communication to the majority of

the audiences which are mostly mothers, who make buying decision for kid’s clothing. Celebri-

ties have become perfect trend setters in the development of kid’s wear fashion in Indonesia.



• Demography and Age SegmentationThe population growth rate has lessened in the past few years, much because of the gov-

ernment successful campaign ‘Two Kids Are Enough’. As the younger population is reducing, in

contrast the family prosperity is increasing and parents spend more for their kids. Universally,

parents would make efforts to dress their kids as beautiful as they could afford. Inspired by the

culture and its beautiful nature blended with modern fashion from the west, Indonesian people

are concerned about their fashion performance, not only for adult, but also for kids and young

generation.

Indonesian garment companies are very keen to see the prospects in Kid’s garment business

sector because children population is viewed as huge profitable market. The size and age struc-

ture of the population is one of the basic determinations of how much will be spent on clothing.

The 2007 - 2010 projection of Indonesian children population 0 - 14 years

old has shown a slightly increase.

Indonesian Children Population Projection by Age (in 000)

Age 2007 2008 2009 2010

0 - 4 20,952.2 21,167.5 21,374.0 21,571.5

5 - 9 20,060.2 20,227.2 20,381.5 20,522.5

10 - 14 21,041.5 20,833.8 20,618.2 20,396.1

Total 62,053.90 62,228.50 62,373.70 62,490.10 Source: Central Bureau of Statistics 2008.

• Overseas Consumers As local production of children and babies’ garments are becoming more matured, Indone-

sian exporters are targeting to sell more products to overseas market, especially to the United

States where children of 0 – 19 years old are projected to increase from 80,5 million in 2000 to

83,2 million in 2010 (US Census Bureau 2004; Projection of 2000 – 2050). Even the European

Union consumer size is projected to get smaller because children population of 0 – 14 years was

decreasing from 81.0 million in 2002 to 77.0 in 2010 (CBI Market Survey 2007), Indonesian export-

er and manufacturers are still optimistic to see EU and USA as opportunity especially Indonesia

has been trusted by both US and EU importers through the past long experience. The facts show

the potentiality of overseas market size for Indonesian kid’s wear.

Indonesia has many years of experiences exporting to major destination of garment exports

to USA, which contributed 26 %, EU 12 %, ASEAN 5% and Japan 3% (SENADA, Jakarta Post Dec

15, 2008). In spite of current global crisis, the Indonesian garments are exported to some former


Soviet Union and Middle East countries, even the market still act as buffer markets.

• Potential Garment Production Development

Indonesia is one of the biggest countries with huge human resources; it is a big

advantage for investors to start business anytime without having difficulties in

finding laborers. With specific training the laborers will become important asset

to the company in producing marketable products such as garment. The gar-

ment industry is categorized as one of the sectors absorbing enormous labor

force, providing big contribution to the country’s economy.

In 2007 the total number of major companies was 2,300 units, producing 410 thousand tons

of garments of which 385 thousand tons are exported, mostly to the United States of America

and European Union. According to the statistical source of the Ministry of Industry, there are

2300 units of small scale garment industries producing 238 thousand tons of clothing last year,

which were mostly absorbed by domestic market.

In today’s global market, foreign manufacturers mostly

source their products through the factories of the supplier’s

country; among them are well-known international brand

from department store, supermarket, outlet discount store

and mail order. Some of those buyers are purchasing direct-

ly to domestic Indonesian company by using the local rep-

resentative office, or purchasing through the buying office

in Hong Kong (as one of the connection center for world

garment trade). Many local garment producers are producing

based on the cut-make-trim (CMT) system. Companies which

operation are based on CMT are using fabric which supplied by

the buyer.

Major manufacturers or major players in the business for example

are: Busana Perkasa Garment, Mitra Abadi, Ungaran Sari Garment,

Busana Star Garment, Trilondo Adi Busana, Sritex, etc. which are domi-

ciled in Bandung, Solo, Surabaya, Jakarta, Bogor, Tangerang and Sema-

rang. However, major players are still dominated by foreign investors

who own world class brand names. Besides local brand names such

Mama & Leon, Le Monde, Koopu Kids and Kuta Kids, etc.; there are

many international brands produced by these major players for


United States Market such as: Ann Taylor, CK Jeans, DKNY Jeans, Enyce, Express, J. Jill, Jones

Apparel Group, Liz Claiborne, Lulu Lemon Athletica, Macy’s, Nike, Nygard, Perry Ellis Menswear,

Phillips Van Heusen, Polo Ralph Lauren, Spyder, Talbot, VF Corp., Warnaco, etc. For United King-

dom market there are: Esprit, Marks & Spence, Mexx, O’Neill, Quiksilver etc.

Busana Perkasa Garment (Busana Apparel Group) for an example is a Jakarta based company

with 25 years experience, categorized as one of the largest garment manufacturers and export-

ers in South East Asia with 14 modern, manufacturing facilities located in Indonesia and more

coming up in India and Egypt. Its operation has already used infusion of technology such as

Laser Cutting, Bonding, Seam Sealing, I-pod control and other technological features at all cat-

egories of garments manufacturing. Its total capacity to produce and export over is 2.5 million

garments in a month. Its labor force is of 16,000 employees which include in-house design team

that create and develop the company’s collections each season.

Production Centers

The Indonesian Textile and Textile Products (TTP), which has been developing since 1960, is an

important industry, contributing revenue to the country’s economy. This sector has great produc-

tion capacity and plays an important role in reducing unemployment. The world’s garment trade

is increasing up to 12% annually and the trend of US garment import is increasing up to 8%.

Textile and textile products including garment (babies wear, kid’s wear, garment for women

and men) are produced mainly in West Java, Jakarta Special Region, Banten, Central Java, East

Java, Bali, Sumatra and Yogyakarta. Distribution of textile industry is dominated by West Java :

West Java 57%

Jabodetabek

(Jakarta, Bogor, Depok, Tangerang and Bekasi) 17%

Central Java 14%

East Java 6%

Bali 3%

Sumatra 2%

Yogyakarta 1%

57%

17%

14%

6%3%

2%

1%

Source : SENADA


In terms of labor force shares, the textile and garment factories have absorbed around 15.8%

of the Industry and Manufacture labor share in 2006 or 1,190,736 in total.

Retail, hotel and restaurants 20%

Mining 1%

Construction 5%

Agriculture 44%

Industry and Manufacture 12%(Textile and Textile Product are 15%)

Indonesian Labor Force Shares in 2006 (94.95 million)

The total production of the Indonesian garments in 2003 is USD 6,353 million, while in 2007

it is USD 6,355 million. The garment industry is mostly oriented toward export markets, and the

table below shows the figures of garment production and export from 2003 to 2007. The export

of garment is 88% of total production. The main export destinations are the United States and

European Union. The materials used are mainly locally-made materials, except for garment with

special quality.

DESCRIPTION 2003 2004 2005 2006 2007

Num. of Company (unit) 885 861 856 897 901

Cap. Investment (Rp. Bill) 2,958 2,991 2,984 3,318 3,740

Num. of Machine 290,838 294,100 294,100 306,253 316,520

Men Power (People) 352,457 353,590 346,294 367,685 371,800

Prod. Capacity (000 ton) 590 666 678 754 779

Production US$ mill 6,353 6,209 5,546 5,995 6,355

000 ton 461 517 383 445 410

Export US$ mill 3,926 4,289 4,899 5,570 5,970

000 ton 332 324 367 379 385

Import US$ mill 14 28 53 52 150

000 ton 4 3 11 12 20

Source : Ministry of Industry, Ministry of Trade and Central Bureau of Statistics compiled

Indonesian Clothing highlight

In Indonesia Kid’s wear are not only produced by small companies but also produced by big

scale industries, either as a component of the whole product range, or as a primary product. Fac-

ing the globalization era, many factories produce not only the brand name of their own, but also

they receive orders with international brands.


Small garment industry are 100 percents oriented

to domestic markets, except those small scale garment

manufacturers in Bali, which are oriented to export

markets. The sector is mostly fall under home industry

category, clustering in a small industrial estate.

DESCRIPTION 2003 2004 2005 2006 2007

Num. of Company (unit) 4,873 5,569 2,840 3,550 2,300

Men power (People) 584,786 668,372 340,700 426,500 276,000

Production US$ mill 2,177 2,405 1,410 1,835 1,265

000 ton 484 511 282 353 238

Indonesian Clothing SME Highlight

Source : Ministry of Industry, Ministry of Trade and Central Bureau of Statistics compiled

Indonesia is ranked as the ninth on the world’s list of garment ex-

porting countries, while the European Union is the biggest followed

by China. The trend of garment product and value are constantly in-

creasing, even the production has been greater than the demands

resulting the decreased of its unit price. This situation also caused a

steep competition in the global market. Indonesian garment is still

dominant in its home market and tend to be protecting the market

from the invasion of garments imported (legally and illegally) from

other countries.

The production of kid’s wear in 2007 was estimated around 30

percent of total production, so it was about 309,900 tons. This would

include those manufactured by major manufacturers as well as small

scale industries, exported and locally consumed. To meet the de-

mands of the young consumers, Indonesia also import international

branded kid’s wear from other countries such as Hong Kong, United

States and some of the European countries.


• Jakarta Special Region (DKI)The kid’s wear manufacturers operating in Jakarta and its surrounding cities (the Jabodetabek

region) are great in numbers, mostly big companies which products are exported overseas, ei-

ther with own local brand names or international brands as licensed to them. Many factories re-

ceive order or from international brands like Guess Jeans, Gap, Talbots, Levis jeans, Liz Claiborne

etc. for products to be exported to other countries.

Medium and small companies supply their products either to local market in several prov-

inces or to Tanah Abang traditional textile and garment market in Jakarta. Most of these prod-

ucts are categorized as middle and lower quality. Retailers from different part of Indonesia are

supplied mostly through the Tanah Abang Textile and Garment Market. There are thousands of

small and big size traders occupying the fourth level of the modern building. Not only from Indo-

nesian regions, but people also come from other countries like Malaysia, Brunei, Ghana and other

African countries to buy kid’s wear and resell them in their countries. The Tanah Abang market is

considered as an interesting tourist spot for garments and textiles.

The same garment market activities occur in other trade centers like ITC Mangga Dua and ITC

Cempaka Mas in Jakarta. While for high quality garment and clothing products are marketed in

special outlets and boutiques in several malls in big cities of Indonesia.

In terms of Baby’s garment, one of the successful companies producing fine international

standardized baby’s wear in Jakarta is Lembanindo Tirta Anugrah which was established in 1981


initially with only a few numbers of em-

ployees, and now they have employed

more than 1000 workers. In 1982, the com-

pany using ‘le monde’ as its brand name,

started to produce its baby’s products and

successfully became a popular brand in lo-

cal market. This company produces baby’s

products using fine material with careful

quality control that enables to catch mid-

dle upper level market segment.

After establishing its first outlet for

baby and mother in Jakarta, the company

expanded its distribution to most leading

department stores all over Indonesia, and

now it has 10 specialty outlets within the

country, two of them are owned through

a franchise agreement. Their first export

markets in 1986 were Australia, Kuwait,

Bahrain, Saudi Arabia, and Singapore.

The products consist of apparel, bed-

ding, bath, travel and other baby’s cloth-

ing accessories. The raw materials used are mainly 100 % combed cotton fabric with safe com-

fortable supporting materials. This company has started to sell their franchise business in order

to have wider distribution of their products locally and globally.

The success of this company has inspired others to produce Baby’s garment in the region as

well as other provinces.

• Bandung, West Java Being the capital city of West Java, Bandung plays an important role in the textile and gar-

ment industry, which are operated in several cities within the region like Cikampek, Indramayu,

Cirebon, Sukabumi, Cianjur, Tasikmalaya and Garut. As discussed earlier, West Java is dominating

57% of garment industry in Indonesia. In the last two decades Bandung city has become the

showcase or displays of the regions’ garment products including Kid’s Wear. Many factories send

their fashion garment and Kid’s Wear products to big and small outlets and department stores in


the city of Bandung. However, the garments manufactured in West Java are distributed through

Jakarta, either for national distribution or for export. The regional governor of West Java has had

a plan of building more infrastructure such as bridges, road system and international airport to

facilitate export business. He believes the exporters will be able to cut the distribution channels

and transportation costs. Besides economic efficiency, better distribution system would make

West Java exports more succesful in the global market, especially to catch up with China, Ban-

gladesh and Vietnam.

The garment factories in West Java fall into two categories: 1. Small and Medium Enterprises

and 2. Large Industries The large industries are usually managed under local or foreign invest-

ments.

• Surabaya, East JavaBesides encouraging and supporting its domestic investors, Indonesia is open to foreign in-

vestment, there are a lot of garment industries operated by foreign investors, and for example

one of them is Eratex, a garment company managed by Asian foreign investor located in Sura-

baya. The company was established in 1980, initially as a textile factory, but garment operations

was added in as its company’s line of business and since then, the division has expanded rapidly

to become one of the leading garment manufacturer in Indonesia. The factory has been continu-

ously improved to be a modern high-tech factory. Its operation is computerized and supported

by a fully integrated industrial engineering system.

The garments products which include Kid’s Wear are ranging from five pocket jeans to ca-

sual dress and pants. In recent years, to fulfill the markets they also produce jacket and woven

shirt. The materials used are mostly denim and chino. For embroidery and print-

ing application they contracted out to nearby sub-

contractors. The production facility comprises of

36 sewing lines of pants, 10 lines of shirts and 2

lines jackets, with over 2,000 sewing machines

in their 2 garment factories. Monthly combined

capacity is approximately 860,000 pieces of 5

pocket jeans. This represents an increase of 200%

over the last 30 months.

The major customers of this particular compa-

ny are based in USA, EU and Canada. The brand

names are among others: Ann Tylor, Banana

Republic, Perry Elis, Levi’s, Gap, Sears, Uniqlo,


Indonesian garment pro-duction like Kidswear use modern tecnology with high capacity production.

Rebook, Greg Norman, Sears, Target, NYCO, Limited, Christopher and Banks, Esprit, C & A, and

FedEx.

Abasson Baby Garment is one of the companies specializing in the production of Baby’s gar-

ment operated in East Java. The products have been exported to several targeted countries.

• Denpasar, BaliBali is not the biggest garment production center; however, there is an interesting phenom-

enon of how Kid’s Wear business has been developed in a place known as an international tourist

spot and a paradise for western people to spend their holidays. Bali’s manufacturers are con-

centrating their strategy to export market as compared with kid’s wear producers from other re-

gions. It seemed that in the first place, some small scale companies tried to attract tourists to buy

their products while they are spending times in Bali, and in later development these companies

were aware about the potential of making their business bigger by offering tourist customers

to become their export agent. This unique situation has given quite good value added to the

products originality “Quality Kid’s wear made in Bali”. Tourists are happy to buy quality garments

with relatively low price from a place called “paradise”. Buyers in the export destination countries

might be interested in the imported products manufactured in Bali, an island which is known as

world class tourist spot.

One of the oldest children garment manufactures in Bali is Kuta Kidz, which was established

in 1988. Then Koopu Kids was founded not long after the Kuta Kidz. Today there are more fac-

tories for kid’s wear, such as Request, Indigo, Tirta Batu Bulan and others, which mostly located



in Denpasar city. It is a common phenomena that the children garment companies started as

family business, and now some of them have been making quite good progress and have ex-

ported their products to Europe, Australia, New Zealand, U.S.A., Malaysia, Singapore, Guam, New

Caledonia and Spain. The Kid’s garments produced by Bali factories are designed with western

styles, so that all of the products meet with the tastes of the customers, mostly tourists visiting

Bali, who buy and bring the products as gifts from Bali. The designs are mostly for summer, but

they accept order for fall and winter. The companies fall under the small and medium enterprise

category with employees between 25 to 100 workers. The materials are customized to

the buyers’ specifications such as pure cotton, lycra, denim and knitted cotton.

They adopt international standards sizes for kids of 0 to 12 years

old.

Many of Bali Kid’s wear manufacturers

make use of the Indonesian cultural attraction like

Batik designs as one

of the comparative ad-

vantage in marketing their products for tourists and foreign buyers. Some

of the factories produce special kid’s wear using hand-made batik materials with modern

motifs and color suitable for European kids. It is becoming a trend in Bali that kid’s wear com-

panies produce clothing collection with hand touch ornaments such as embroidery or beads

application. The hand-made ornaments have made Bali kid’s wear known in western markets like



USA, Australia and Europe. No wonder that some of the international brand product companies

have awarded the local manufacturers with license in producing their new collection, which are

mostly designed with embroidery and beads application.

The Tirta Batu Bulan in Bali was founded in 2006 and it produces kid’s wear with International

brands namely ‘Havengirl’, an American brand for children clothing. The company produces high

quality garment fashion for kids using 100% local materials and all of the products are sent to the

Unites States of America. It is a common scene in Bali that the owners of the garment factories

are mostly mixed marriage families, either the wives or the husbands are Westerners, that is one

of reasons why the designs of Bali garments could comply with the tastes of the western buyers

(for non-license products). After the withdrawal of the quota system for garments by the gov-

ernment of Indonesia, they found that there have been no difficulties in exporting garments to

foreign countries. The company said that they should be fully aware about Vietnam, which now

has become a serious competitor.

As other exporting garments companies, this company falls under the category of small scale

factory with 100 skilled labors producing about 5000 pieces of kid’s wear per month. For the

embroidery and patchwork or beads application they contract it out to local Balinese neighbor-

hood. Tirta Batu Bulan manufactures kid’s clothing for four sub-tropical seasons in accordance

with the buyers order along with the color, size and design which have already been patterned.

Kid’s wear produced are adjusted to the American sizes for baby girls and girls of 1 to 14 years

old (size number are 2, 4, 6, 8 etc.). It is a comparative advantage of the products that they are

all hand- made, which make the products could enter the upper middle class market. Materials

used are locally made (in Bandung and Surabaya) such as knitted cotton, Spandex rayon, etc.

Distribution

Indonesian exporters and manufacturers have long experience of receiving orders from for-

eign importers which usually at least one year ahead, twice a year for winter and summer fashion

sales. In the buying countries Indonesian garments are sold in many different types of shops and

also mail-order. There are also some multi chain stores which sells children garment using their

own brand names. Kid’s wear are also sold in department store and hypermarket.

Generally, Indonesian manufacturer/exporters would prefer to export directly through the

importing retailers, which then re-distribute the product to other parties such as the depart-

ment stores, clothing multiples, home shopping companies, selling and buying organizations

and other retailers. Some other exporters would prefer to do it through an agent as it is consid-

ered practical.



Government Support

Special industrial zones for major companies with export orientation have been established

by the government in provincial capital cities like Jakarta, Surabaya, Semarang, Bandung, Den-

pasar, Medan, Makasar and others. For small scale industries, the government of Indonesia pro-

vides low-priced industrial villages in various locations. A lot of small industries from this small

business compound have developed to become bigger companies.

The financial systems developed by banking sectors with government support are able to

provide low-interest loans to help textile producers purchase new machinery, to make them

more efficient and allow the producers to diversify their product.

The Government ministries are constantly providing training on product development, qual-

ity control, etc. in order that the producers can compete in global markets. Ministry of Trade

and Ministry of Industry make a lot of efforts in promoting garment products by involving the

producers in local and overseas trade exhibitions and missions.

The Indonesian Government is highly supportive of Indonesian gar-

ment industry. The central government for example, organizes annual

trade exhibitions showcasing Indonesian garment, fashion and other prod-

ucts. National Agency for Export Development (NAFED), a unit of Ministry

of Trade, is the organizer of Trade Expo Indonesia in Jakarta, the largest ex-

port-oriented exhibition in Indonesia. In addition, NAFED and other gov-

ernment agencies regularly lead trade missions overseas, bringing many

entrepreneurs and industrialists to attend world class exhibitions, and also

directs visiting dignitaries and foreign businessmen to qualified Indone-

sian companies. Online exhibition of Indonesian producers is available at

NAFED’s virtual exhibition website at http//www.nafedve.com.

Industry groups and associations work together with the Government in those activities. They

provide professional services and expertise in areas like training, market analysis, etc. One of the

most important associations is the Indonesian Textiles Association (API).

The government of Indonesia had been very supportive to assist the exporters and manu-

facturers when the textile and garment quota system was abolished in January 1, 2005; these

phenomena would push the producers to race entering the countries which used to apply quota



such as United States, European Union and Canada. It was expected

that it could make the world market grow. On other side, without

quota the competition would increase among the producers of the

exporting countries.

The garment industry potential is supported by the annual

growth of the world’s garment trade. Restriction of garment ex-

ports by certain countries to the United States and European

countries have also given good opportunities to Indonesia.

Skilled workforce, efficiency in manufacturing and Indonesian

experience in exporting quality garments to American and

European countries have positioned Indonesia as an impor-

tant garment producer in the global market. Although sev-

eral textile companies have had to lay off workers during

the current economic crisis, garment makers have been

doing well and have absorbed another 50 thousand

workers this year, now there are more than 1 million

workers in garment industry.

In term of investment, domestic conditions have had resulted the flow of prominent inves-

tors into Indonesian TPT industry. Foreign investors which are mostly from United States, United



Kingdom, Taiwan, Korea, Japan and Hong Kong, have brought Indonesia up to the world class

children’s wear. Indonesian garment quality which complies with the international standards has

been trusted by the buyers from overseas markets. It has been reported that the investment this

year reached IDR 4 trillion (USD 363 million) which is the highest investment in this industry for

the past five years (SENADA/Jakarta post Dec. 15 2008).

It has been admitted that there is a lot of advantages of operating the business in Indonesia

because of the following factors :

• InIndonesian,investorscanproduceinternationalstandardizedqualitygarmentsasall

human resource and industrial facilities are available and supported.

• AvailabilityofIndonesianexperiencedgarmentexpertsandoperators.

• Operationalcostsareefficient.

• Availabilityofadvancedtechnologyanditsfacilities.

• Availabilityofqualifiedexperts toproducehand-madeandgoodneedlework suchas

embroideries.

• Provisionofgoodinternationalbankingsystemandgoodinfrastructuresfacilities(road,

air and sea transportation with international standards).

• Otherconditionwhichhasattracted the investors that is the integrated industrialup-

stream chain where it has its own fiber manufacturer, yarn manufacturer, fabrics manu-

facturers and garment manufacturer.

• Tradepromotionandtradeinformationprovisionbythegovernmentisstillneededto

help Indonesian play more important role in Kid’s wear market globally.

• Strongereffortsareneededonthecomplyingwithgoodindustrialpracticesuchasmeet-

ing requirements for safety and working conditions, as this will strengthen the country

global position as an important garment industry player and boost Indonesian kid’s wear

products (Indonesia‘s garment account is about 3 to 4 percent of the world’s total).

Children shopping needs such as clothing and accessories become a special segment which

has a lot of potential, with big profit reaching up to 200 percent profit margin. For example a

pop star Britney Spears had entered this business line by introducing her own label for kids. As

it was reported she was inspired by her own son to launch her children’s wear label named after

her three-year- old son. This was followed by other celebrities who started their business in Kid’s

Wear.




In Indonesia’s case more outlets and boutiques specializing in kid’s wear are believed to have

positive impact in enhancing Indonesian kid’s wear industry. There are attempts by several top

Indonesian designers to tap this potential Kid’s Wear business, for instance Sofie, Herman Naury,

Iva Latifah and Anita, who are the de-

signer of Allure brand. These design-

ers are members of the Indonesian

Fashion Designers Association, and

particularly Sofie has been actively

introducing more fashion for children

that are expected to catch on in both

local and overseas markets. More col-

laboration between fashion designers

and garment industry would definite-

ly increase more sale of Indonesian

kid’s wear.

In Indonesia’s case more outlets

and boutiques specializing in kid’s

wear are believed to have positive

impact in enhancing Indonesian kid’s

wear industry. There are attempts by

several top Indonesian designers to

tap this potential Kid’s Wear business,

for instance Sofie, Herman Naury, Iva

Latifah and Anita, who are the design-

er of Allure brand. These designers are

members of the Indonesian Fashion

Designers Association, and particular-

ly Sofie has been actively introducing

more fashion for children.

In January 2008 Sofie had joined

forces with textile and garment man-

ufacturer Argo One in producing kid’s

fashion with her own brand name ‘1.2.b.’ for children aged 4 to 12. The collection names which

have been launched are Humble Art, Haphazard and Revival. Besides local market, Sofie plans to

enter the markets in Hong Kong, Singapore, Japan , Taiwan and Malaysia for the Asian market;

the U.K. and Germany for Europe; and the United States, and countries in the Middle East.


Map of the Production Centers

Jakarta

BandungBali, Denpasar

Batam

Semarang

Surabaya


Sales of Kid’s Wear Export

The demands of Kid’s and Baby’s wear worldwide tend to increase, especially in the US mar-

ket. For example, the Indonesian export of Baby’s wear to USA which falls under category HS

620920900 (Other Babies Garments and Clothing Accessories of Cotton) increased from USD 10.4

million in 2003 to USD 21.1 million in 2007. In addition to that, the Indonesian export of ‘Other

Baby’s Garment’ which fall under category HS 611110900 to USA was positively increased from

USD 333,157 in 2003 to 4.498,372 in 2007.

Middle East market is beginning to absorb Indonesian Babies’ wear, for example in 2007 In-

donesian export of Other Babies Garment and Clothing Accessories of Cotton (HS 620920900) to

United Arab Emirates was amounting to USD 2,993,775 and to Saudi Arabia reached the amount

of USD 345,320.

In 2007 imports of Indonesian babies’ garment under category ‘Other Babies Garment Knit-

ted or Crocheted (HS 6111)’ by 11 countries are as follow:

1. USA 32 %

2. Other countries 19 %

3. Hong Kong 12 %

4. UK 8 %

5. France 8 %

6. Germany 5 %

7. Italy 5 %

8. Spain 3 %

9. Japan 3 %

10. Belgium 2 %

11. Canada 2 %

The increase has been driven by the fact that parents are more concerned about the up to

date fashion for their babies and children especially in developed countries where people tend

to buy more different clothes for different activities and occasions. International leading depart-

ment stores and trading companies are anticipating this condition.

Most of the orders made by importers are usually done one year prior to holiday seasons in

western countries. As it is known, few months before December, parents make preparation and

Belgium 2%

Japan 3%

Spain 3%

Italy 5%

Canada 2%

USA 33%

Germany 5%

France 8%

UK 8%

Hong Kong 12%

Other countries 19%


purchase Kid’s and Babies’ wear to decorate their children for Christmas and New Years Eve. The

other reason that people buy more kid’s and baby’s wear during the end of the year is the tradi-

tion of sending Christmas gifts to friends and members of the family or to relatives. The fashion is

customized to market requirements for instance for winter clothing the fabrics used are usually

wool velvet or knitted or crocheted of cotton. While light kid’s and Baby’s wear are exported few

months before summer time.

The table below shows Indonesian exports of selected garment products in 2003-2007 under

the category of Women’s and Girls’ as well as Men’s and Boys’ garments. The biggest exports in

2007 are HS 620520000 and HS 610610000. Major sources for the exports are the provinces of

West Java, Jakarta, Central Java, East Java, Bali, North Sumatra, West Sumatra, Riau, Jambi, Lam-

pung, and East Nusa Tenggara

SELECTED GARMENT PRODUCTS EXPORTED IN 2003-2007 (KID’S WEAR)

NO HS Code TITLE 2003 2004 2005 2006 2007

1 620520000 MEN’S OR BOY’S SHIRTS OF COTTON NOT KNITTED OR CROSCHATED 226,075,825.00 269,801,245.00 307,688,843.00 311,164,907.00 367,012,725.00

2 610610000 WOMEN’S OR GIRL’S BLOUSES, SHIRTS OF COTTON 43,275,891.00 46,569,234.00 67,259,508.00 139,411,975.00 213,518,584.00

3 610510000 MEN’S OR BOY’S SHIRTS OF COTTON KNITTED OR CROSCHATED 85,186,670.00 55,687,375.00 117,239,979.00 165,226,025.00 136,792,035.00

4 610690900 WOMEN’S OR GIRL’S BLOUSES, SHIRTS OF OTHER FIBRES 4,011,647.00 54,001,104.00 89,446,775.00 100,483,247.00 77,422,232.00

5 620510000 MEN’S OR BOY’S SHIRTS OF WOOL OR FINE ANIMAL HAIR 7,519,174.00 3,514,628.00 2,286,303.00 1,454,130.00 48,731,881.00

6 610620000 WOMEN’S OR GIRL’S BLOUSES, KNITTED OR CROCHETED OF MAN-MADE FIBRES 45,322,044.00 28,007,008.00 22,697,556.00 31,739,690.00 47,605,415.00

7 620530100 MEN’S OR BOY’S SHIRTS OF SYNTHETIC FIBRE 63,686,367.00 53,671,325.00 43,700,450.00 37,780,502.00 43,537,347.00

8 610349000 MEN’S OR BOY’S TROUSER,BIB&BRACE OVERALL BREECHES & SHORTS OF OTH.TEX.MAT. 8,405,402.00 19,184,644.00 29,628,469.00 25,212,584.00 42,870,566.00

9 610110000 MEN’S OR BOY’S OVERCOATS,KNITTED OR CROCHETED OF WOOL/ FINE ANIMAL HAIR 4,703,127.00 1,484,491.00 847,047.00 290,367.00 35,042,883.00

10 610130000 MEN’S OR BOY’S OVERCOATS,CAR-COATS,CAPES,ETC. OF MAN MADE FIBRES 1,994,512.00 3,977,922.00 15,449,912.00 8,291,127.00 32,620,650.00

11 610590000 MEN’S OR BOY’S SHIRTS OF OTHER TEXTILE MATERIALS 17,719,749.00 31,701,434.00 42,916,083.00 38,893,174.00 29,879,943.00

12 610520000 MEN’S OR BOY’S SHIRTS, KNITTED OR CROCHETED OF MAN-MADE FIBRES 21,591,337.00 25,409,321.00 31,636,372.00 31,588,467.00 29,211,579.00

13 610469000 WOMEN’S OR GIRL’S TROUSER,BIB & BRACE OVER BREEC,SHORT OF WOOL/FINE ANIMALHAIR 9,605,532.00 12,858,840.00 10,972,031.00 26,819,166.00 23,111,246.00

14 620620000 WOMEN’S OR GIRL’S BLOUSES, ETC. OF WOOL OR FINE ANIMAL HAIR 10,243,161.00 2,897,519.00 1,311,788.00 5,826,194.00 15,698,758.00

15 621040900 OTHER MEN’S OR BOY’S GARMENT OF OF OTHER FIBRES 4,663,565.00 11,124,622.00 12,823,789.00 13,604,281.00 14,823,974.00

Indonesia in World MarketShare of Indonesia in the US market for export of Babies garment Knitted and Crocheted (HS

6111) in 2006 was about 2 percent of the total US import. China took the biggest share in the US

market up to 66 percent. For the same product Indonesian share in the Hong Kong market was

3 percent. In 2006 Indonesian market shares in the US import of ‘Babies Garment and Clothing

Accessories’ (HS 6209) was 5 percent one step higher than India which had 4 percent.


Major Importers of Indonesian Babies Garment and Products in All Categories (in US$ and percentage share of world)

2003 2004 2005 2006 2007United States of America 66,932,869 52,405,664 45,187,495 49,816,864 41,713,166United Kingdom 4,932,070 7,773,526 5,642,530 5,842,040 6,287,788United Arab Emirates 2,780,058 1,951,638 3,995,900 3,337,028 5,192,576Other Countries 27,617,510 26,614,940 34,223,077 29,246,683 23,556,226World Total 102,262,507 88,745,768 89,049,002 88,242,615 76,749,756

Source : Indonesian Centers Bureau of Statistic


Markets for Indonesian exports


China is the largest exporter to the US (US$ 1,236,689). Indonesia ranks 6 in the US in 2007 for

HS 6111 (Babies’ garments, knitted or crocheted) with control of 6% of the market. The following

chart shows the share of other countries outside China.

Source : Intracen, WTO


Top 10 Importers of HS 6111 (Babies’ garments, knitted or crocheted) in 2007


Major world markets

Canada2%

Belgium2%

Other Countries21%

Germany5%

Japan3%

France7%

Spain5%

Italy5% United Kingdom

8%

Hong Kong (SARC)10%

United States of America32%

EXPORT US$ THOUSANDS

World 6,109,798USA 1,903,149Hong Kong 616,072UK 497,015France 442,224Spain 301,787Italy 301,197Germany 288,192Japan 201,068Canada 137,678Belgium 125,809Other Countries 1,295,607


World 1,903,149China 1,236,689Thailand 142,945India 63,547Viet Nam 60,629Cambodia 49,336Indonesia 43,216Bangladesh 35,903Philippines 34,648Malaysia 25,327Guatemala 23,328Others 187,581

Market Share of US Market for HS 6111 (USD thousand) in 2007

Thailand21%

India10%

Viet Nam9%

Cambodia7%

Others29%

Malaysia4%

Philippines5% Bangladesh

5%Indonesia

6%

Guatemala4%


Market Share of US Market for HS 6209 (USD thousand) in 2007

Indonesia ranks 6 in the US in 2006 for HS 6209 (Babies’ garments and clothing accessories)

with control of 1.9% of the market.


Market Share in Hong Kong Market for HS 6111 (USD thousands) in 2007


World 616,072China 611,578Japan 808Macau 528Malaysia 510United Kingdom 448France 337United States of America 331Spain 243Indonesia 176Italy 114Peru 102Others 897


World 655,746 China 349,612 Bangladesh 75,314 Viet Nam 53,008 Philippines 27,568 Indonesia 26,717 India 26,254 Thailand 15,945 Sri Lanka 12,121 Egypt 10,695 Colombia 6,634 Others 51,878

China dominates Hong Kong market with 99% of

market share for HS 6111 (Babies’ garments, knitted or

crocheted). The following table shows the share of other

supplying producers.


Thailand21%

India10%

Viet Nam9%

Cambodia7%

Others29%

Malaysia4%

Philippines5% Bangladesh

5%Indonesia

6%

Guatemala4%

Bangladesh25%

Viet Nam17%

Philippines9%

Indonesia9%

Egypt3%

Thailand5%

India9%

Colombia2%

El Salvador2%

Sri Lanka4%

Others15%



Indonesian Export of Babies Garment by ProductThe following tables show some figures of the Indonesian exports of babies’ garments to

some major markets.


BABIES’ GARMENTS AND CLOTH.ACCESS. KNITTED OR CROCHETTED OF COTTON

COUNTRY 2003 2004 2005 2006 2007

BENIN 514,964 1,057,224 4,437,541 3,010,971 953,336

UNITED STATES 333,157 513,840 1,106,408 1,340,630 4,498,372

NIGERIA 3,714,472 2,136,819 1,564,719 191,588 126,539

UNITED KINGDOM 875,485 2,258,556 939,630 831,959 1,349,482

SRI LANGKA 433,259 694,021 1,493,265 1,725,188 758,522

T O G O - 1,112,691 652,057 59,401 1,950,625

UNITED ARAB EMIRATE 351,719 285,615 318,776 644,219 816,086

ITALY 62 70,906 160,711 7,255 1,258,430

GERMANY 232,767 505,511 287,328 190,586 202,851

PAPUA NUGINI - 14,839 127,645 409,556 628,813

OTHER COUNTRIES 955,741 1,859,434 1,485,120 1,426,335 1,566,345

TOTAL 7,411,626 10,509,456 12,573,200 9,837,688 14,109,401

OTHER BABIES GARMENTS


in US$HS 611110900 in US$in US$

in US$

HS 611110900HS 611110900

HS 611120000COUNTRY 2003 2004 2005 2006 2007

UNITED STATES 32,882,548 20,494,899 16,967,224 20,359,414 13,657,780

UNITED KINGDOM 2,082,850 1,888,037 3,430,632 4,304,927 2,973,429

GERMANY 2,337,929 2,191,862 1,571,340 1,504,564 1,683,180

NETHERLANDS 1,190,802 435,214 1,534,565 1,291,301 533,940

BELGIUM 207,538 642,273 1,662,437 1,114,082 1,002,156

FRANCE 700,031 582,143 325,348 495,857 800,863

MEXICO 1,125,172 1,307,956 72,690 189,961 140,427

SINGAPORE 547,150 1,067,926 416,575 399,712 362,158

BENIN - - - - 1,763,433

SRI LANKA - 9,352 2,430 - 1,555,292

OTHER COUNTRIES 1,658,045 1,691,424 3,137,175 4,527,805 2,620,392

TOTAL 42,723,065 30,311,086 29,120,416 34,187,623 27,093,050


BABIES’ GARMENTS AND CLOTH. ACCESS. KNITTED OR CROCH. OF SYNTH. FIBRES

in US$HS 611130000

COUNTRIES 2003 2004 2005 2006 2007

UNITED STATES 4,258,071 4,960,061 3,813,664 1,929,025 100,610

UNITED ARAB EMIRATE 210,922 186,221 512,776 241,555 347,883

MEXICO 288,458 370,755 199,497 165,363 48,748

GERMANY 223,365 549,543 95,177 53,209 40,503

FRANCE 266,660 175,719 202,791 205,911 62,482

NETHERLANDS 214,293 227,832 281,206 112,137 -

ITALY 9,795 - 205,274 402,929 -

BELGIUM 19,055 19,950 204,740 237,563 28,110

UNITED KINGDOM 121,536 159,572 80,630 2,240 4,888

SAUDI ARABIA 97,905 30,007 41,629 63,147 36,298

OTHER CONTRIES 241,031 333,894 363,970 375,577 178,476

TOTAL 5,951,091 7,013,554 6,001,354 3,788,656 847,998



OTH. BABIES GARMENTS AND CLOTHING ACCESSORIES OF WOOL/FINE ANIMALHAIR

OTH. BABIES GARMENTS AND CLOTHING ACCESSORIES OF COTTON

COUNTRY 2007

US 1,146,466

UAE 613,619UK 424,943SAUDI ARABIA 151,050GERMANY 137,558FRANCE 127,178PANAMA 101,344MAURITIUS 88,850MALAYSIA 83,691 GHANA 66,819OTHERS 445,681TOTAl 3,382,199

COUNTRY 2007

USA 21,122,068 UAE 2,993,775 UK 926,749 SINGAPORE 733,381 JAPAN 369,604 SAUDI ARABIA 345,320 MAURITIUS 218,493 CANADA 179,666 BURMA 164,925 SOUTH KOREA 145,215 OTHER 1,014,361TOTAL 28,213,557

HS 620910900

HS 620920900

IN US$

IN US$

USA; 33.9%

UNITED ARAB EMIRATES; 18.1%

UK; 12.6%SAUDI ARABIA; 4.5%

GERMANY; 4.1%

FRANCE; 3.6%

PANAMA; 3.0%

MAURITIUS; 2.6%

MALAYSIA; 2.5%

GHANA; 2.0%

Other Countries; 13.2%

USA; 74.9%UNITED ARAB EMIRATES; 10.6%

UK; 3.3%

SINGAPORE; 2.6%

JAPAN; 1.3%

SAUDI ARABIA; 1.2%

MAURITIUS; 0.8%

CANADA; 0.6%

BURMA; 0.6%

SOUTH KOREA; 0.5%





COUNTRY 2007

USA 1,187,870 UK 608,297 GREECE 197,033 GERMANY 185,866 KENYA 124,171 TURKEY 117,900 MALTA 113,673 SAUDI ARABIA 99,988 VENEZUELA 95,795 FRANCE 76,993 OTHERS 295,965

OTH. BABIES GARMENTS AND CLOTHING ACCESSORIES OF SYNTHETIC FIBERS

HS 620930900 IN US$

USA; 38.3%

UK; 19.6%

GREECE; 6.3%

GERMANY; 6.0%

KENYA; 4.0%TURKEY; 3.8%

MALTA; 3.7%

SAUDI ARABIA; 3.2%

VENEZUELA; 3.1%

FRANCE; 2.5%




LIST OF EXPORTERNo Name of CP Address Phone Fax E-mail Company 1 Busana Star Yusuf Suryaman Jl. Cigondewa No.29, Bandung 40534 62-22 603 4801 62-22 603 2066

2 Kuta Kidz Agung Sudira Jl. Taman Griya No.2 G 62 361- 753992 Email: [email protected] Tuban - Bali 62 361 – 756994 Webpage: www.kutakidz88.com

3 Tirta Batu Bulan Nyoman Ayu Ari Br. Telabah, Batu Bulan, Sukawati, Gianyar, Bali 81933107899

4 Koopu Kidz (Pokito) Jl. Camplung Tanduk 103 62 361 – 738872 62 361-735871 Webpage: www.koopukidz.com Kompleks Pertokoan Abimanyu 62 361 – 8562232 Email: [email protected] Seminyak, Kuta Bali

5 Indigo Jl Kayu Jati No. 23 Banjar Jimbaran 62 361-735874 Webpage: www.indigikidsglobal.com Carik Patitenget Basangkasa, Kuta 80361

6 Request Jl. Legian, Kuta Bali 62 361-762872

7 Mama & Leon Jl. Danau Tamblingan 99A Sanur 80228 62-361-288044 62-361-288150 [email protected] Bali - Indonesia [email protected]

8 Teratai Indah HM. Dimyati Jl. Raya Dukuh Kupang 71-73 62 31 8856985 Hj. Lu Luin Khoiroh Ketegan RT 4 RW 2 Tanggulangin Sidoarjo 81357714588

9 ALIB Afrina A. Faris Jl. Raya Dukuh Kupang 71-73 Surabaya 60256 62 31-5675297 031-5613361

10 SANNITA ABADI Jl. Dukuh No. 54 Surabaya [email protected]

11 ERATEX DJAJA TBK Norie L. Cerda Graha Irama, Suite 11D 62-21-5261115 62--21-5261189 E-mail: [email protected] Jl. H.R. Rasuna Said, Kav.1 & 2 Kuningan, Jakarta, Indonesia

12 Indonesian Textile Sherlina Kawilarang Jl. Embong Trengguli 22 Surabaya 60271 62 031 5464662 031 5464677 [email protected] Association

13 Lembanindo Jacky Ambadar Jl H Abdul Gani 92, Gintung , Ciputat, Banten 62 021-7432674 62 21 7404814 [email protected], lemonde@ Tirta Anugrah JAKARTA 15412 62 21 7499722 lemondebaby.com Indonesia www.lemondebaby.com

14 Abasson Baby Product L. Susanto Jl. Raya Driyorejo, KM 25,5 Desa Krikilan, 62 31 7344235 62 31 7507369 [email protected] Surabaya PO BOX 1514


15 Cayene Home Octa Jl. Kemang SelatanVIII/C2 Jakarta Selatan 62 21 7180817 62 21 7194957 [email protected]

16 Ciptagra Mutiara Robert Raymond Jl. Mekar Raya 33 Gedebage, Bandung 62 22 7805858 62 22 7805656 [email protected] Busana 17 Liza Christina Agus Setiawan Jl. Salabintana KM3,5 No 41, Sukabumi 62 266 221426 62 266 224672 [email protected] Garment Industry 18 AgreeProgress LeonardSoefianto Jl.JelambarUtamaRayaNo.4A,Jakarta (62-21)56775630 (62-21)56940129 [email protected] Bambino Eka Pratama Cyndiana Devi 12 -16 Kutilang Street Semarang 50136, 62 24 3511302 62 24 3510407 [email protected] Jawa Tengah 20 Hero Garment Nancy Setiawan Jalan Raya Palur No. 5, Solo, Propinsi Jateng 62-271-825858 62-271-825872 Manufacturing 21 Angelson Internusa, PT Liana Ratna Sari Jl.Transmigran Kampung Bandan No.3 62-21 692 4210/ 690 4886 62-21 690 4376 Jakarta 14430, PO Box 633 Jkt. 22 Great River Doddy Soepardi HAR Plaza GRI, 14th –18th Floor 62-21 526 2460 62-21 526 2468 Email: [email protected] international TBK, Jl. HR Rasuna Said Block X-2 No.1 Website: www.greatriver.co.id Jakarta 12950 PO Box 4312 23 Trilondo Adi Busana, PT Irwan, BE Jl. Simpang sukaresmi No.8 62-22 203 1103/ 607 4572 Email: [email protected] Bandung 24 Rodeo, PT Setiawan Santoso Jl. Raya Kaligawe km.8, Semarang 62-24 658 3666 62-24 658 0212 Email: [email protected] 25 Lestari Jaya, CV Neeraj Srivastava Jl. Raya Solo-Sragen, Palur 62-271 821102 62-271 821158 Email: [email protected] Solo [email protected] Homepage: intertex.co.id26 Associationof IbrahimAbdullah SasanaKriyaBuilding,2ndfloor 62-218403331 62-218404750 Email:[email protected] Indonesian Apparel Jl. Taman Mini Indonesia Indah Manufacturer Jakarta 13560

No Name of CP Address Phone Fax E-mail Company


MINISTRY OF TRADE REPUBLIC OF INDONESIA

INDONESIAN COMMERCIAL ATTACHE

Australia Indonesian Embassy. 8, Darwin Avenue, Yarralumia Canberra A.c.T. 2600 Australia Phone : (6162) - 625 08654 Fax : (6162) - 62730757 E-mail : [email protected] atperdag@ cyberone.com.au Website : www.kbri-canberra.org.au

Japan Indonesian Embassy .5-2-9, Higashi Gotanda Shinagawa-ku Tokyo 1410022, Japan Phone : (81-03) - 344 14201,344 70596 Fax : (81-03) - 344 71 697 E-mail : [email protected] [email protected]

South KoreaIndonesian Embassy. 55, Yoido-dong Young deoung po-ku Seoul South Korea. Phone : (0082-2) - 782 7750, 783 5371 Fax : (0082-2) - 780 4280, 783 7750 E-mail : [email protected] [email protected]

People’s Republic of China Indonesian Embassy . San Li Tun Diplomatic Office Building B, Beijing 100600, China Phone : (00861) 653 24748, 653 25400-3014 Fax : (00861) 653 25368 E-mail : [email protected] [email protected]

Thailand Indonesian Embassy . 600 - 602 Petchburi Road Rajthevi PO BOX 1318 Bangkok 10400, Thailand Phone : (0066-2) - 2551264, 255 3135 ext.123 Fax : (0066-2) - 2551264, 2551267 E-mail : [email protected] indagtha [email protected]

Philippines Indonesian Embassy . 185, Salcedo Street. Legaspi Village, Makati City Metro Manila Philippines Phone : (632) - 892 5061-68, 894 4561 Fax : (632) - 892 5878, 867 4192 E-mail : [email protected] [email protected]

Malaysia Indonesian Embassy Jalan Tun Razak No.233 Kuala Lumpur 50400, Malaysia Phone : (0060-03) - 214 52011 Or 21434835 ext. 308 Fax : (0060-30) - 214 7908, 214 48407 E-mail : [email protected] indagkl@ pd.jaring.my

India Indonesian Embassy. 50-A Chanakyapuri New Delhi 110021 India Phone : (0091-11)-61141000,6886763 Fax : (0091-11) - 688 5460, 687 4402 E-mail : [email protected] [email protected]

Saudi Arabia Indonesian Embassy Riyadh Diplomatic Quarter PO. Box 94343 Riyadh 11693 Saudi Arabia Phone : (0966-1) - 488 2800, 488 2131 ext.120 Fax : (0966-1) - 488 2966 E-mail : [email protected] [email protected] Egypt Indonesian Embassy. 3, Aisha EL Taimoira St. Garden City PO BOX 1661 Cairo 1661, Republic of Egypt Phone : (20-2) - 794 4698,794 7200-9 Fax : (20-2) - 796 2495 E-maii : [email protected] hardaw j [email protected]

Austria Indonesian Embassy Gustav Tschermak Gasse 5-7 Wina A-1180 Austria Phone : (431) - 476 2341 Fax : (431) - 479 0557 E-mail : [email protected]

United Kingdom Indonesian Embassy 38 Grosvenor Square. London W1 k 2HW United Kingdom Phone : 44-20) - 772 909613, 749 97881 Fax : (44-20) - 7945 7022 E-mail : [email protected] [email protected]

JI. M.I. Ridwan Rais No.5 Main Building - 4th Floor Jakarta 10110 INDONESIA Phone. [62-21] 385 8171 (hunting) Fax. [62-21] 235 28691 E-mail. [email protected]

Secretary General JI. M.I. Ridwan Rais No.5 Main Building I, 7th Floor Jakarta Pusat Phone. (62-21) - 23522040 ext. 32040Fax. (62-21) - 23522050 sesjen@depda9•90.id

Inspectorate General JI. M.I. Ridwan Rais No.5 Building I, 10th Floor Jakarta Pusat (62-21) - 384 8662, 3841961 Ext.1226 (62-21) - 384 8662 [email protected]

Directorate General of Domestic Trade M.I. Ridwan Rais No. 5 Building I, 6th Floor Jakarta 10110 - INDONESIA Phone (62-21) 23524120, 2352 8620Fax (62-21) 23524130 E-mail. [email protected]

Directorate General of Foreign Trade JI. M.I. Ridwan Rals No. 5 Main Building, 9th Floor Jakarta 10110 - INDONESIA Phone (62-21) 23525160 Fax (62-21) 23525170 E-mail [email protected]

Directorate General of International Trade Cooperation JI. M.I. Rldwan Rais No. 5 Main Building, 8th Floor, Jakarta 10110 - INDONESIA Phone (62-21) 23526200, 23528600 Fax (62-21) 23526210 E-mail. [email protected]

National Agency for Export Development JI. M.I. Ridwan Rais No.5 Main Building, 4th Floor, Jakarta 10110 - INDONESIA Phone (62-21) 23527240 Fax (62-21) 23527250 E-mail. [email protected]

Commodity Future Trading Regulatory Agency (COFTRA) Gedung Bumi Daya Plaza 4th Floor JI. Imam Bonjol No. 61 Jakarta 10310 -INDONESIA Phone (62-21) 315 6315 Fax (62-21) 315 6135 E-mail. [email protected] Website www.bappebti.go.ld

Trade Research and Development Agency (TREDA) JI. M.I. Ridwan Rais No. 5 Main Building 4th Floor, Jakarta 10110 - INDONESIA Phone (62-21)3858171 (hunting)Facx (62-21) 23528691 E-mail [email protected]


Indonesian Trade Promotion Center (ITPC)

Indonesian Economic and Trade Office

Taiwan (a province of China) Indonesian Economic and Trade Office to Taipei 6F,

NO.550, Rui Guang Road, Nelhu District (Twin Head Building) Taipei 114 Taiwan

Phone : (886-2) - 875 26170 Fax : (886-2) - 874 23706

E-mail : [email protected]

For your complete reference on the Republic of Indonesia representative offices world-wide, please kindly access:

www.deplu.go.id

Netherlands Indonesian Embassy . 8, Tobias Asserlaan 2517 KC The Hague, The Netherlands Phone : (31) - 703108115 Fax : (31) -7036 43331 E-mail : [email protected] [email protected]

Germany Lehter Strasse 16-17 0-10557 Berlin 53175 Germany Phone : (49-30) - 478 0700 Fax : (49-30) - 478 07209 E-mail : [email protected] [email protected]

Belgium Indonesian Mission to The European Communities Boulevard de la Woluwe 38 Brussels B-1200, Belgium Phone : (322) - 779 0915 Fax : (322) - 772 8190 E-maii: [email protected] atperi [email protected]

Italy Indonesian Embassy Via Nomentana, 55 00161 Rome Italy Phone : (0139-6) - 420 0911, 420 09168 Facsimiie : (0129-6) - 488 0280, 420 10428 E-mail: [email protected] [email protected]

Spain Indonesian Embassy 65, Calle de Agastia Madrid 28043 Spain Phone : (34-91) - 413 0294 Fax : (34-91) - 415 7792 E-mail : [email protected] [email protected]

Russia Indonesia Embassy . Commercial Attache Office Korovy val7 Ent 3, FI. 8 Apt 76 Moscow 117049, Republic Russia Phone : (7-095) - 238 5281, 238 3014 Fax : (7-095) - 238 5281 E-mail : [email protected] [email protected]

United Arab Emirates Indonesia Trade Promotion Center (ITPC) Flat NoA03, ArbitTower, 4th Floor, Baniyas Street, Deira P.O. Box 41664 Dubai U.A.E Phone : (971 4) - 422 78544 Fax : (971 4) - 422 78545

Denmark Oerehoej Aile 1, 2900 Hellerup Copenhagen, Denmark Phone : (45-39) - 624 422, 624 883 (D) Fax : (45-39) - 624 483 E-mail : [email protected] [email protected]

Canada Indonesian Embassy 55 Parkdale Avenue Ottawa Ontario KIY 1 ES Canada Phone : (613) -7241100 Fax : (613) - 724 7932 E-mail : [email protected] budh i@indonesia_ottawa.org Website : www.indonesia_ottawa.org

France Indonesian Embassy 47-49 Rue Cortambert Paris 75116 France Phone : (33-1) - 450 302760, 450 44872 Fax : (33-1) - 450 45032 E-mail : [email protected] [email protected]

Switzerland Indonesian Mission to The United Nations and Other International Organizations 16, Rue de Saint Jean Geneva 1203 Switzerland Phone : (0041-22) - 339 7010 Fax : (0041-22) - 339 7025 E-mail : [email protected] a [email protected] alfons-sa [email protected]

Singapore 7 Chatsworth Road Singapore 249761 Phone : (65) - 6737 5420, 683 95458 Fax : (65) - 6737 5037, 6735 2027 E-mail : [email protected] [email protected]

Hong Kong Consulate General 127-129 Leighton Road Causeway Bay Hong Kong Phone : (852) - 289 02481, 289 04421 Fax : (852) - 289 50139 E-mail : [email protected] [email protected] [email protected]

United States of America 2020 Massachusetts Avenue, N. W. Washington DC ca 20036 United States of America Phone : (202) - 775 5350, 775 5200 ext. 350 Fax : (202) - 775 5354, 775 5365 E-mail : [email protected]

OsakaITM 4-J-8, Asia and Pacific Trade Center2-1-10 Nanko Kita, Suminoe-ku, Osaka 559-0034, JapanTelp. (081-6) 66155350Fax. (081-6) 66155351Website: www.itpc.or.jp

DubaiArbift Tower 4 Floor # 403, Baniyas street DeiraPO.Box 41664, Dubai - UAETelp. (971-4) 2278544Fax. (971-4) 2278545Hp. 971502088423, 97142215670 (Husin)E-mail: [email protected], [email protected]: www.itpcdxb.ae

Los Angeles3457, Wilshire Blvd, Suite 101 Los Angeles, Ca 90010, USATelp. (213) 3877041Fax. (213) 3877047Hp. 21353633218E-mail: [email protected], [email protected] www.itpcla.org

BudapestBajcsy Zslinszky ut 12, 2nd floor No. 205Budapest 1051 - Hungary Telp. (36-1) 3176382

Fax. (36-1) 2660572E-mail: [email protected] www.indonesia.hu/itpc

JohannesburgSuite 02/E4, 2ND Floor, Village Walk, SandtonPo Box 2146, RSA Johannesburg X9916 South AfricaTelp. (27-11) 8846240Fax. (27-11) 8846242E-mail: [email protected]

Sao PaoloEdificio Park LaneAlameda Santos 1787 Conj III - 11 AndarCerqueira Cesar, Sao Paulo, Brazil 01419-002Telp. (55-11) 32630472, 35411413Fax. (55-11) 32538126Hp. 551184730986E-mail: [email protected], [email protected]

Sydney60, Pitt Street Level 2nd, Sydney 2000, AustraliaTelp. (61-2) 92528783Fax. (61-2) 92528784Hp. 61447439900 (Fetna)E-mail: [email protected] [email protected]

MilanVia Vittor Pisani, 8, 20124 Milano (MI), ItalyTelp. (39-02) 36598182Fax. (39-02) 36598191E-mail: [email protected], [email protected]

HamburgMulti Buro Service, Glokengisserwall 17 20095Hamburg - GermanyTelp. (49-40) 33313-333Fax. (49-40) 33313-377E-mail: [email protected], [email protected]

indonesian kid's wear - kemendag

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