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Building the SustainableEcosystem for Emerging

ICT Creative Industry

By :

INDRA UTOYO

Chairman of MIKTIMasyarakat Industry Kreatif TIKIndonesia

Jakarta , March 31st 2009

Opportunities and Challenges


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ContentContentIn Search of Creativepreneurs

Indonesia ICT Creative Industry at glance

Successful Case Study


MIKTI & Sustainable Ecosystem


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Its a similar world.

The Surplus Society has a surplus

ofsimilarcompanies, employingsimilarpeople, withsimilar

educational backgrounds, coming upwithsimilarideas, producingsimilar

things, withsimilarprices, and

similarquality.

Kjell Nordstrum and Jonas Ridderstrale,Kjell Nordstrum and Jonas Ridderstrale, Funky BusinessFunky Business


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Education for Creative Society?.........

The Age of Creative Economy:The Age of Creative Economy:

Be Creative and DifferentBe Creative and Different


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Creative Industry PotentialCreative Industry Potential

Knowledge-Creative

Skilled

Worker

LaborIntensive 1,000,000 People for 100 Industries

10,000 People for 100 Industries

1 People for 1/more Industry

https://reader009.{domain}/reader009/html5/0508/5af1d1eb9e5e6/5af1d1f08c031.jpg


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Community Enterprises =Market Horizontalization ..

20 millions

new employments

will be createdthrough community

enterprises

by 2012

Source: British CouncilSource: British Council


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In Search of Creative EnterpreneurCreative enterpreneurs likeShinta and Andi created

employments and wealthfor their companies.Today, theyre building

community enterprises helping other young peoplegain enterpreneurial skillsand start their own

businesses.


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Theyre creative because theyre different, not that

theyre different because theyre creative

These enterpreneurs aredoing early market research

on some of the biggestopportunities of the comingdecades. In attempting tobridge the great divides

between previlegedpopulations and the poor,they address the criticalchallenges where other

markets fail Elkington &Hartigan, The Power ofUnreasonable People.


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Creative, Knowledge, &Social Enterpreneur

Design, Branding, &

Innovation for national &International market

Driven by Choice

10% of Enterprises6% of GDP

Commodities Trade

Micro-Enterpreneurs

Production for

Local market

Diven by Necessity

90% of Enterprises

5% of GDP


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Creative Industry Landscape in IndonesiaCreative Industry Landscape in Indonesia

Source: Departemen Perdagangan RI 2008

CreativeCreative

IndustryIndustry1212

1313

1111

55

44

66

22

99 88

1414 33

1010 77

11

AdvertisingAdvertising

ArchitectureArchitecture

AntiquesAntiques

CraftsCrafts

DesignDesign

FashionFashion

Video, FilmVideo, Film

& Photography& Photography

Interactive GameInteractive GameMusicMusic

Performance ArtPerformance Art

Publishing & PrintingPublishing & Printing

Computer ServiceComputer Service

& Software& Software

Television & RadioTelevision & Radio

ResearchResearch

& Development& DevelopmentCreativeCreative

IndustryIndustry12121212

13131313

11111111

5555

4444

6666

2222

9999 8888

14141414 3333

10101010 7777

1111

AdvertisingAdvertising

ArchitectureArchitecture

AntiquesAntiques

CraftsCrafts

DesignDesign

FashionFashion

Video, FilmVideo, Film

& Photography& Photography

Interactive GameInteractive GameMusicMusic

Performance ArtPerformance Art

Publishing & PrintingPublishing & Printing

Computer ServiceComputer Service

& Software& Software

Television & RadioTelevision & Radio

ResearchResearch

& Development& Development

Creative Industry Classification


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Facts of Indonesia ICT Creative IndustryFacts of Indonesia ICT Creative Industry

Export of layanan komputer & piranti lunak = ?????????


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The ICT Based Creative Industry in IndonesiaThe ICT Based Creative Industry in Indonesia

Indonesia local gameproduction

Winner of Asia-Pacific ICTAward

Interactive Games News Portals

..and many more

Leo Dance Leo Snack (Garuda Food)

TNT Drive Game TNT Logistics

All games developed by A-BoxActivities Games, Jakarta Founded in Jakarta, 2007, focused ondeveloping Advergame

Interactive Advertising

Source: Andi S.Boediman,Creative Industry Trend 2009 2009, Bullit Sesariza 2009

Business Software


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Music Industry : A fertile ground for the musicMusic Industry : A fertile ground for the music

artists to express & expose their workartists to express & expose their work


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Mobile & Internet Content IndustryMobile & Internet Content Industry


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Game IndustryGame Industry


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The ChallengesThe Challenges

IndustriStrategis

(10)

IndustriKreatif(14)

Man

Machine

Money

Method

Market

IP

OK

?

Government support


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SingaporeSingapore


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KoreaKorea


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Game : Business Model and IncubationGame : Business Model and Incubation

BizBiz--ModelModel

INDONESIAINDONESIAIncubationIncubation--ModelModel


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Key Initiatives Strategic Objectives Misi

Menjadipenggerak

utamatumbuhnya

industrikreatif TIKIndonesia

yang sehat& unggul

Menumbuhkankomunitascreativepreneur

berbudayaDIGITAL untukmenggairahkanindustri kreatifTIK Indonesiayang sehat,kompetitif, danmencerdaskan

Visi

Fasilitasi tumbuhnyacreativepreneur TIK

unggul

Bangun Ikon clusterekonomi kreatif TIKunggul Indonesia

Tumbuhkan BudayaDIGITAL dan

Kesadaran HAKI

Ungkit KekayaanBudaya sebagai keycontent posistioning

Kembangkan pasarberbasis Kekuatan

pasar domestik

Klasterisasi IndustriKreatif TIK & Du-kungan kebijakan

Sinergi PenyediaanPlatform Kolaborasi

& Kreasi

Sinergi Edukasi &Community Dev

Sinergi Promosi &Komunikasi

Mapping Potensi

Industri kreatif TIK

MasyarakatMasyarakatIndustriIndustriKreatifKreatifTIK IndonesiaTIK Indonesia

Endorsed byEndorsed by


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Key Success in a DIGITAL Era

People Paradigm toward DIGITAL Culture

Dignity & Discipline : Persistence & consistent in doing work

Innovative : Keep innovate

Good governance : Credible processes for better performance

Integral : Holistic, interdependent, sinergy, co-evolution

Transparency : Open & sharing culture

Appreciative : Mutual respect user-creator based on trust

Legal : Compliance, be legal


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House of ICT Creative IndustryHouse of ICT Creative Industry

Digital CultureDigital TourismDigital Learning

Digital Campaign

Business ToolsIndustri Specific

GAMES

ANIMATIONMUSICCOMIC

MEDIA

Business AppsIndustry Apps

INTERACTIVE

MOBILEONLINE

BROADCAST

OFFLINE

CD

INDUSTRI KREATIF TIK

CONTEXT CONTENT CHANNEL

CREATIVE INDUSTRY ENABLERS

(DESIGN, PRODUCTION, DISTRIBUTION, RENDERING FARM, etc.)


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Building theBuilding theEcosystem for ICTEcosystem for ICTBasedBased

Creative Industry inCreative Industry inIndonesiaIndonesia

Lack of Capitaland Funding

Graphic Design60 schools,12.000 studentsInformation Technology 900 schools, 200.000

students

Example :1. Indonesia ICT

Award (INAICTA)2. Graphic Industry

Exhibition

Difficult to go toMarket andand

Difficult to upholdthe Intellectual

Property

Lack of CapacityBuilding &Incubation

Facility


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Case MIKTICase MIKTIProgram: INAICTAProgram: INAICTA

KEPESERTAANPENGEMBANGAN

KOMUNITAS

LOMBA

BMP

DIKLAT

PEMASARAN

INAICTAINDO GAME SHOW

BUBU AWARD

3. Exposure3. Exposure

4.4. ProductionProduction

1. Idea Generator & Selection1. Idea Generator & Selection

2. Capacity Building2. Capacity Building

5. Marketing & IP5. Marketing & IPExploitationExploitation


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Sustainable EcosystemSustainable Ecosystem


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Sustainable Incubation : Example GameSustainable Incubation : Example Game


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Terima kasih

www.mikti.or.idwww.mikti.or.id

www.inaicta.web.idwww.inaicta.web.id

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