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To know about the mutual funds.

Investors perspective towards the mutual funds and

different schemes of mutual funds.

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RESEARCH METHODOLOGYPR

IMARY

DA

TA

DESCRIPTIVERESEARCHMETHODOLOGY

APPLIEDRESEARCH METHODOLOGY

QUANTITATIVERESEARCHMETHODOLOGY

SECONDARYDATA

PAMPLETS

BROCHURE

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SL.NO AGE OCCUPATION INVESTMENT

OBJECTIVE

PREFERABLE

SAVINGS

RISK

CAPACITY

1 B B C A Low

2 B A B A Low

3 C C B A Low

4 C B C E Low

5 A A A E low

6 B A A E Low

7 B A C B Medium

8 C B C B Medium

9 A A A F Low

10 C A A A Low

11 C A A B Medium

12 C A C A Low

13 A A C B Medium

14 A A A C High

15 B B C B Medium

16

B B C C High

17 B B C A Low

18A B A B Medium

19 A B B A Low

20 A B C A Low

21 B B C A Low

22 B B B B Medium

23 B C A B Medium

24 B C A A Low

25B C A F Low

DATA ANALYSIS

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0

2

4

6

8

10

12

14

16

AGE OCCUPATION INVESTMENT SAVINGS RISK

A

B

C

D

A B C D

AGE BELOW 25 25-34 35-45 ABOVE 45

OCCUPATION PROFESSIONAL B

USSINESS STUD

ENT OTH

ERS

INVESTMENT RETIREMENT WEALTH

GENERATION

CAPITAL

GENERATION

INCOME

GENERATION

SAVINGS UPTO5000 5000-10,000 10,000-15,000 ABOVE 15,000

RISKS LOW MEDIUM HIGH NIL

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SL.NO FIXED DEPOSIT INSURANCE MUTUAL FUND SHARES LAND GOLD

01 90% 10%

02 70% 20% 10%

03 25% 60% 15%

04 50% 25% 25%

05 25% 60% 15%

06 25% 50% 25%

07 75% 20% 5%

0

20% 50% 5% 25%09 30% 20% 50%

10 20% 70% 10%

11

0% 20%

12 75% 10% 10% 5%

13 70% 10% 10% 10%

14 20%

0%

15 95% 5%

16 20% 10% 70%

17 50% 20% 10% 10% 10%

1

0% 10% 5% 5%

19 70% 20% 10%

20 60% 20% 10% 10%

21 50% 20% 10% 10%

22 60% 20% 10% 10%

23 65% 35%

24

5% 15%

25 90% 10%

0%

1000%

2000%

3000%

4000%

000%

6000%

7000%

8000%

9000%

FIXEDDEPOSIT INSURANCE MUTUALFUND SHARES LAND GOLD

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FINDINGS AND CONCLUSIONS

Awareness about mutual fund is still very low in India.

Mutual fund schemes which give tax benefit are

more preferable among investors.

As mutual funds are relatively risky, very few people

want to invest in it.

Lower income group investors generally prefer

those schemes which can give them

regular income.

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Retired persons dont want to invest in mutual

fund.

Lack of transparency.

Poor investor servicing.

Absence of qualified sales force.

Too much dependence on outside agencies

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SUGESSTIONS

Mutual fund companies should position their schemes as less risky to attractthe investors who dont want to take risk say retired persons.

A wide range of growth fund should be introduced as it is the first preference of

a majority of investors.

Apart from cities Mutual fund companies should venture into rural areas wherelarge number of small investors is untapped.

Maintaining transparency in management and creating awareness by

conducting seminars, workshops, and establishing good service network can

benefit the mutual fund industry in Orissa.

Advertisement in newspaper, television and various otherMedias can help in

increasing level of awareness among people regarding Mutual fund.

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Product innovation, focus, service and above all performance will determine

the winners in future.

At this transition period, the Indian mutual fund industry needs to develop

better products, demonstrate healthy and strong investment processes and

ensure better service standards to gain and retain investor trust and

confidence.

This retention of investor trust and confidence will ultimately translate in to

higher assets under management on sustained basis.

Indian mutual fund industry has to garner investor trust by way of better

products , better process and services.

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