induction assignment 2014-16 -...

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Induction Assignment SJMSoM 2014-16

Induction Assignment

2014-16

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Part One: CV

You have to prepare a 3 Page (minimum) CV [if you have work experience] or 2 page

(minimum) CV [if you are a fresh graduate] highlighting your academic performance, past

work-experience, projects, positions of responsibilities, other achievements etc.

Keep it formal. Use an appropriate format according to your discretion. All the claims made

in your CV, including the achievements and responsibilities of the work experience, should be

backed by appropriate proofs from competent authority.

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Part 2: Domain Specific Assignments

All students have to complete all the assignments

1. You must prepare the assignment in softcopy form only.

2. The guidelines for the preparation of the assignment (word documents) are:

a. Font: Calibri

b. Font Size: 11

c. Line Spacing: 1.15

3. Deadline for submission is 23:59:59 hours, 9th July, 2014.

4. Collate your work in a zip folder and send it to following email id:

[email protected]

5. Naming convention for zip file: assignment_firstname_lastname.zip

6. Subject line for the mail will be: Pre-joining Assignment Submission

(firstname_lastname)

7. For an MBA student it’s not just important that he/she communicates his/her point correctly

but also about how precisely he/she communicates the point. Ensure you do the same

8. These submissions will be a critical element in evaluating a candidate’s eligibility for

membership to various student driven clubs, events, committees, etc. No excuses for non-

submission or late submission of assignments shall be entertained

mailto:[email protected]

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Consulting

Q1 : SOMtexperts is a strategic and tech-based solution provider to a large array of industries. The

solutions are focussed on convergence of mobile and social technology, combined with the ubiquity

of high-speed and over-the-air network access along with faster and smaller technology platforms.

BUT, there is one big issue with this firm. They don’t have their own software development centres.

So, instead of developing their own software, they use Google Apps for solving the existing business

issues. As a member of the business development team, present an innovative solution to a business

problem using Google Applications or Product Suite (e.g., Glass, Wallet, App Engine, Analytics etc.).

Your pitch should cover the following aspects:

Context of the business problem and why it’s critical to address

Technical feasibility

Monetization potential

Disruptive potential of the solution

You have the liberty to choose the industry and any problem specific to that industry. Prepare a 6 slide

presentation (excluding title slide) to raise business for the firm.

Q2 : Comparative analysis has become a part of our lives. Whether it is buying decision for a mobile

phone or even a small cosmetic item, we have certain pre-decided criterions for judging which finally

govern our buying decision. Now, let’s expand this thinking horizon and think of comparing two

companies. Create a two page document on how to compare performance of two firms. You can also

explain this using an example.

Q3 : What are the different types of consulting firms? Explain each of them with examples. Write an

overview of any consulting firm of your choice (Word Limit - 6 pages).

Q4 : Prepare a presentation on brief overview on retail industry in India. Topics to be covered are-

Evolving retail industry (old system and new system), implications of FDI, Effect of new channels of

retail such as e-commerce – Prepare a maximum of 6 slides excluding extra slides such as title,

reference slide etc.

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Entrepreneurship

Many of us wish to start a venture of our own at some point of time in life. If you are thinking of

starting one or already had one, describe your business plan taking into account the following

parameters

Venture & Business description

Need for product/ service in the market

Product/ Technology/ Service overview

Total addressable market

Market growth rate

Risk factors

Competition

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Finance

Q1: Briefly explain the following:

a) Different types of financial statements

b) Any 5 accounting principles/concepts

c) Methods of depreciation in accounting

d) Time Value of Money

e) Mutual Funds

Q2: Differentiate between the following:

a) Equity and Debt

b) Primary and Secondary Market

c) SENSEX and NIFTY

d) Futures and Options

Q3: Briefly explain the following ratios and calculate the same for company ABC Ltd. for the year

2003 (Data given in tables below):

a) Liquidity Ratios

o Quick Ratio

o Current Ratio

b) Leverage Ratios

o Debt to equity ratio

o Interest Coverage Ratio

c) Efficiency Ratios

o Inventory Turnover

o Asset Turnover

d) Profitability Ratios

o Gross Profit margin

o Net Profit margin

o ROE

e) Valuation Ratios

o Price-Earnings Ratio

o Dividend Yield

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Financial Data for ABC Ltd. (All figures in Rs. Crore)

P&L Account 2003 2002

Balance Sheet 2003 2002

Net Sales 701 623

I. Shareholder's Funds 262.0 256.0

Less: Cost of Goods Sold 552 475

(a) Share Capital 150.0 150.0

Stocks 421 370

(b) Reserves and Surplus 112.0 106.0

Wages and Salaries 68 55

Other Manufacturing

Expenses 63 50

Loan Funds

Gross Profit 149 148

Secured Loans 143.0 131.0

Less: Operating Expenses 60 49

(i) Due after one year 108.0 90.0

Depreciation 30 26

(ii)Due within one year 35.0 41.0

General Administration 12 11

Unsecured Loans 69.0 25.0

Selling 18 12

(i) Due after one year 29.0 10.0

Operating Profit 89 99

(ii) Due within one year 40.0 15.0

Less: Interest 21 22

474.0 412.0

Profit Before Tax 68 83

Less: Tax 34 41

II. Application of funds

Profit After Tax 34 42

Fixed Assets (net) 330.0 322.0

Dividends 28 27

Investments 24.0 10.0

Retained Earnings 6 15

(a) Long term Investments 21.0 7.0

Per Share Data (in Rupees)

(b) Current Investments 3.0 3.0

Earnings per Share 2.27 2.80

Current Assets, Loans and

Advances 234.0 156.0

Dividend per Share 1.87 1.80

Inventories 105.0 72.0

Market Price Per Share 21.0 20.0

Debtors 114.0 68.0

Book Value per Share 17.47 17.07

Cash and Bank 10.0 6.0

Loans and Advances 5.0 10.0

Less: Current Liabilities and

Provisions 105.0 81.0

Net Current Assets 129.0 75.0

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Human Resource

Q1 : Explain Abraham Maslow’s hierarchy of needs and also its implications in Marketing

domain. What were the major criticisms of this theory?

Q2 : Explain Herzberg’s two factor theory. Critique this theory in your own words.

Q3 : Briefly write about use of Social media in HR function with an example.

Q4 : Briefly write about the major HR initiatives of the below companies and how did the HR

function help these companies to excel in their industry.(Choose any 5)

Goldman Sachs

Kimberly Clark

Tata Consultancy Services

PeopleStrong

GEP

Reliance Industries Limited

L'Oréal

Adecco

LinkedIn

Growvalue

Q5 : Explain what 360 degree feedback is and elaborate it with an example of a company.

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Marketing

Q1 : Perform a SWOT Analysis for any one of the company mentioned below: ITC, P&G, Parle,

Colgate-Palmolive, Hindustan Unilever, General Motors and Nestle.

Also, consider this situation that the company you have chosen has 4 products. The details of the

products are mentioned below:

a. Product P1, Having the lowest Market share and also the lowest growth rate

b. Product P2, Having the Highest Market share and also the Highest growth rate

c. Product P3, Having the Highest Market share and also the lowest growth rate

d. Product P4, Having the lowest Market share and also the Highest growth rate

Using the above mentioned details, perform a BCG matrix analysis. A BCG matrix is a matrix

developed by BCG which is used to analyse the different products of a company. It is a 2 x 2

matrix and you are expected to fit the four above mentioned products in the matrix and give

reasons for the same.

Q2 : Choose any 3 global FMCG companies (e.g. P&G, Mondelez etc.) and list down all the brands

and sub-brands of the companies in all the segments in which they operate. Make a chart for these

companies (As colourful as you can; use your imagination)

Find the following for the companies:

1. Product line Length

2. Product line Width

3. Product line Depth

4. Product Mix

Q3 : Study and analyse the history and evolution of the advertising campaign, since the company’s

inception. Try to analyse it w.r.t. different advertising models and a time frame, preferably for a

decade. Cite examples of how the “billboard advertising”, “print ads” and “taglines” have evolved.

You can choose the company you want to base your study on from the following:

Honda, Royal Enfield, L'Oréal, Coca Cola, Ford, Gillette, Sony, U.S. Army, Marlboro, Kodak,

Starbucks.

Q4 : Formulate a marketing strategy to promote Avenues, the International B-school festival of

SJMSoM in India

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Operations

Q1 : Describe the following production strategies briefly and give two examples of the companies

employing these kind of strategies? Also explain how these organizations have used these

strategies as a competitive advantage over its competitors?

a) Make to Stock

b) Assemble to Order

c) Build to Order/Make to Order

Q2 : Write a short note of about 150 words on the following topics. Try to explain how these

companies have leveraged on best practices in supply chain management to establish themselves

as a major player in their respective industry?

a) Toyota Production System

b) Walmart Distribution System

Q3 : Hari makes custom sandwiches to order. You are asked to analyze the process at his shop. The

general flow of the process is shown below. There is a separate person working at each of the

steps in the process.

Hari wants to figure out the following for a typical 8-hour work day.

a) What is the current maximum output of the process?

b) If we add another person, where would we add him or her and what is the benefit?

c) Is there a benefit if we can shift 1 minute from Bun and Meat to Order Taking? Assume

we do not make any changes in the part b above.

d) Is there a benefit if we can shift 1 minute of work from Condiments to Bagging? Assume

we do not make any changes in the parts b and c above.

Q4 : Mr. Dutta, CEO of A&P Ltd. has got a serious problem to tackle. His R&D department has come

up with a new variety of chocolate: “Deep Moods”. A&P Ltd. has decided to market the product

and has manufactured it in bulk in one of its factory at Goregaon. On performing a quality check,

on the day before the launch of the product, it is found that ‘Deep Moods’ fails to match the

internal quality norms.

You are the chief operating officer of A&P Ltd. and also business advisor of Mr. Dutta. He has

assigned you the job of coming up with a proper solution to the problem mentioned above. (The

solution must cater to the following issues:

Take the Order

(1 min/order)

Add the Toppings

and Condiments

(4 min/order)

Bag the Order

(2 min/order)

Slice the Bun and

add the Cheese

(3 min/order)

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a) What are the possible sources you should look into to find out why ‘Deep Moods’ fail the

quality check test?

b) What will you do with the finished products? Will you go ahead with the same product and

make it available in the market on the next day or you will cancel the lot. Remember, A&P

Ltd. is in a tie-up with a large number of distributors and retailers whom Mr. Dutta has to

compensate, if the product is not launched on the due date.

c) What will be your short-term and long-term course of action?

Q5 : Identify different types of Wastes in Manufacturing. Give an example for each of them and explain

how the wastes can be reduced.

Q6 : “Wobhi.com” is an online e-retailer for lifestyle & Home products. One of the major problem

faced by ‘Wobhi” is the order cancellation by the seller which leads to customer dissatisfaction.

a) Identify the common cancellation reasons of the seller

b) Devise a plan to reduce the number of orders cancelled by the seller

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Systems

Q1 : Which are the top 5 Indian and worldwide IT Companies in terms of revenue.

Q2 : Discuss in not more than 200 words about any unique technology/process which you have

experienced in the company where you have worked.

Q3 : Prepare 3 new design templates in the Microsoft PowerPoint. (Use this as reference -

reference_slide)

Q4 : Identify the 5 emerging IT technologies and write in brief about them in not more than 250

words.

Q5 : Understand the following excel functions and provide one example of each. (All examples

should be in one Excel File and in different worksheets.)

a. HLOOKUP

b. VLOOKUP

c. INDEX

d. MATCH

e. Grouping

f. Charts

g. Conditional Formatting

h. Goal Seek

i. Pivot Table

Note: None of the items like Excel function examples, PowerPoint templates, etc. should be copied

from the internet.

http://office.microsoft.com/en-in/powerpoint-help/create-a-design-template-HP001147452.aspx

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