Brand Guidelines

Industrial Biotechnology Innovation Centre

Why have guidelines?

The IBioIC brand is our most important asset. It's what showcases who we are and what we do as an organisation.

These guidelines explain how employees and IBioIC stakeholders should use the brand and provides practical solutions on how to ensure consistency of our messaging whilst creating a credibility that is essential for maintaining a distinguished characteristic.

Referring to IBioIC ..........................................................................3

The visual identity ..........................................................................4

Primary colours ..............................................................................5

Our typeface .................................................................................6

Secondary typeface .........................................................................7

Our typography ..............................................................................8

Our logo ......................................................................................9

Exclusion zone ............................................................................. 10

Positioning our logo ....................................................................... 11

Misuse of our logo ......................................................................... 12

Stationery .................................................................................. 13

Advertising ................................................................................. 14

Publications ................................................................................ 15

Exhibitions ................................................................................. 16

Promotional merchandise ................................................................ 17

Photography ............................................................................... 18

Graphics .................................................................................... 19

Innovation Centres ........................................................................ 20

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Referring to IBioIC

IBioIC's stands for - Industrial Biotechnology Innovation Centre.

This full name should always be referred to prior to using the IBioIC acronym in any written correspondence ensuring that the appropriate capitalisation is used. The name is constructed with two uppercase letters (IB) two lowercase letters (io) and two uppercase letters (IC). When referencing IBioIC, do not use 'the' in front of the name. We are IBioIC or the Industrial Biotechnology Innovation Centre.

The company

Launched in 2014 the Industrial Biotechnology Innovation Centre (IBioIC) was set up to bridge the gap between education and industry.

We are specialists in the industrial biotechnology (IB) sector, with a deep embedded knowledge and the technical expertise to help stimulate the growth and success of the IB industry in Scotland by connecting the dots between industry, academia and government. We represent all four colours of IB, facilitating collaborations and guiding organisations from a concept or idea, through to industry adoption.

The vision

Our vision is to create a truly distinctive, world leading innovation centre for industrial biotechnology. We will accelerate and de-risk the development of commercially viable, sustainable solutions for high-value manufacturing in chemistry-based and life science sectors. In doing so we will establish an innovation and growth engine yielding substantial economic impact and delivering increasing and sustainable wealth creation, prosperity and employment in Scotland.

By 2030 our target is to generate £1 to £1.5bn of Gross Value Added contribution annually to the Scottish economy, this represents a growth of revenue from today's estimated value of £190M, to between £2 and £3bn.

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The visual identity

IBioIC's brand has been created to reflect that we are:

• Collaborative• Innovative• Commercial • Scientific• Industrially led

The logo

Representing all four colours of industrial biotechnology; red signifies health, blue is marine, green is agriculture and white is industrial.

Correct usage

The IBioIC logo comprises of two components; sector icon, and the IBioIC typestyle.When using the logo, both elements must be employed in order to be viable.

Correct usage combined type style and icon

Icon

health marine agriculture industrial

Typestyle

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Primary Colours

Our colour palette is designed to help us strike a balance between the serious and the vibrant, depending on the subject matter and target audience. You can use our secondary colour palette alongside our primary palette and black and white in any of our communications, which gives plenty of flexibility.

Because of the variety of materials we produce and the messages they convey, use this as a guide only, and consider the following:

• Use areas of white space whenever possible to keep our communications light and easy to read.• Try to limit use of secondary colours to a maximum of two per publication, and don’t feel you have to use them.• When using tints, use 20% increments• Solid blocks of colour are preferred to graduated tints• Do not reverse our logo out of tints.

PROCESS C100 M35 Y3 K21SCREEN R0 G98 B155WEB HTML #00629b

PROCESS C5 M96 Y80 K22SCREEN R175 G39 B47WEB HTML #af272f

PROCESS C62 M1 Y100 K25SCREEN R101 G141 B27WEB HTML #658d1b

PROCESS C40 M30 Y20 K66SCREEN R99 G102 B106WEB HTML #63666a

Pantone 1805C

Pantone 3015C

Pantone 370C

Pantone Cool Gray 10C

PROCESS C37 M9 Y0 K1SCREEN R164 G200 B225WEB HTML #a4c8e1

PROCESS C0 M31 Y26 K0SCREEN R236 G186 B168WEB HTML #ecbaa8

PROCESS C20 M0 Y36 K0SCREEN R196 G214 B164WEB HTML #c4d6a4

Pantone 543C

Pantone 488C

Pantone 580C

Secondary Colours

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Our Typeface

To maintain consistent communications style, IBioIC make use of a specific typeface.

Our Primary typeface is Trebuchet.When creating IBioIC collaterals, Trebuchet bold and regular shouldbe used.

To make testimonials and quotations stand out, the typeface is Minion Pro (Italic).

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890!@£$%^&*()

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890!@£$%^&*()

Trebuchet (Bold)

Trebuchet (Regular)

Minion Pro (Italic)“IBIOIC has taken the outstanding academic expertise in Scottish Universities and linked it directly with the ground-breaking biotechnology industry. �e PhD programme is training the next generation of talented, highly-skilled and ambitious scientists who will be recruited by companies or universities, forge new partnerships and be the key players in setting up future new businesses. Students are walking out of research labs straight into the start of exciting careers with our industrial partners. If only I was 25 again.”6

Secondary typeface

For communications where the Primary typeface is not available, Arial (Bold and Regular) and Times (Italic) may be used.

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890!@£$%^&*()

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890!@£$%^&*()

Arial (Bold)

Arial (Regular)

Times (Italic)“IBIOIC has taken the outstanding academic expertise in Scottish Universities and linked it directly with the ground-breaking biotechnology industry. The PhD programme is training the next generation of talented, highly-skilled and ambitious scientists who will be recruited by companies or universities, forge new partnerships and be the key players in setting up future new businesses.”

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Typesetting• All our type should be left-aligned in sentence case (except in graphs or charts).• Do not use text effects such as underlines, drop shadows or strikethroughs.• Avoid justified text, as uneven word spacing makes text more difficult to read.• Keep type sizes consistent throughout a document, and don’t change sizes from page to page just to squeeze in information.• Think about clarity, don’t just fill spaces.

Body Copy Trebuchet MS Regular is the standard typeface for body copy. You can use heavier weights and italics to highlight information or add emphasis.Trebuchet MS Regular 9pt

Size Use a minimum of 9pt for body copy wherever possible. Where space will not allow this, use 8.25pt for body copy, but no smaller. For leading purposes, use 12pt.

Kerning and trackingHave your tracking set to ‘optical’ rather than ‘metrics’. If you feel spacing could benefit your work, kern copy up to a maximum of 15.

Colour 100% black is standard, but it’s fine to use any tint between 80% and 100%.

HeadingsTrebuchet MS Regular 32pt, using any of the primary colours.

SubtitleTrebuchet MS Regular 12pt, using any of the primary colours.

QuotationsMinion Pro Italic, pantone 3015C or white text in pantone 3015C colour box.

Our typography

We want our messaging to be clean and legible, in a way that’s interesting and holds the reader’s attention. We can emphasise information in a number of ways, using colour, scale and weight, but it’s important to keep things simple and consistent with our brand identity.

The diversity of our work and the size of our organisation means our brand identity applies across a broad range of communication materials. This section is a guide to the University’s typographic hierarchy. There are certain basic rules that give all our communications a consistent look and feel.

Our typography is a visual reflection of our brand. It should be clean, clear and easy to read, yet breathe life into our communications.

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Full colour logo Minimum size 35mm

Black and white logo

White logo

Our Logo

When using the marque, it is important that:

• The logo should always be used in full colour where possible.• If the logo is to appear on a photograph or dark background, the white version of the logo must be used • Make sure it’s clearly visible and positioned top left in all applications to endorse all our communications• Only ever reproduce our logo from approved artwork• Never alter, distort or adjust the letterforms, typestyle or visual relationships, either digitally or photomechanically.

For all versions the marque’s minimum size is 35mm.

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X

X

X

X

Exclusion zone

The exclusion zone on the logo is measured from the value of x.

The x measurement is always the height of the type of the logo (as shown) and this is consistent to whatever size the identity is reproduced, whilst considering it is never smaller than the minimum size.

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Logo Placement

Use alongside other partner logos

X

X

X

Positioning our logo

Our logo should appear at the top left of all communications.

Logo sizing for publications Sizes recommended for commonly used literature formats:

A3 75mm width logoA4 55mm width logo A5 50mm width logoDL 35mm width logo

If the identity is to appear alongside other partner logos, ensure the height of IBioIC's logo is equal to the height of the other logos used.

Larger standard A sizes like A2 should follow a scaled-up version of the A4 template.

Non-standard formats As a general guide, the logo width should be no less than a third of the width of the document.

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Don’t misuse our logo

When using the logo in any document, please stick to the minimum width of 35mm.

To ensure consistency, IBioIC's logo should only be reproduced from master artwork, and not modified in any way that affects its integrity. Here are some general rules:

1. Do not expand or stretch our logo.2. Do not compress it.3. Do not alter the monochromatic versions.4. Do not change the positions or proportions of the elements.5. Do not add elements, such as shadows.6. Do not change the typography.7. Do not use smaller sizes than the minimum allowed.8. Do not change the colours.9. Do not use the logotype without the crest.10. Do not place it over backgrounds that might affect legibility.

IBioIC

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Letterhead

Compliment Slip

Business Card

Stationery

We’ve developed a full range of stationery, all in full colour.

Business cardsIf you need to include a large amount of information on a business card, personal details can go on the front (along with our logo.

Size: 55 x 85mm The specification for the type applies to all cards.

LetterheadSize: 210mm x 297mm

Compliments slipSize: 99mm x 210mm

Industrial Biotechnology Innovation CentreInovo121 George StreetGlasgow G1 1RDUnited Kingdom

t: e: info@IBioIC.com www.IBioIC.com

with compliments

Industrial Biotechnology Innovation CentreInovo Building121 George StreetGlasgow G1 1RDUnited Kingdom

t: +44 (0)141 548 5946e: info@IBioIC.com www.IBioIC.com

Name | Job Title

email.address@IBIOIC.comt:+44 (0)141 548 2307

m:+44 (0)781 549 1707www.IBIOIC.com

Industrial Biotechnology Innovation CentreInovo, 121 George Street, Glasgow G1 1RD

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Advertising

For maximum impact, flyers and posters should consist of a strong image and as little copy as possible.

The size of poster, flyer or advert will vary considerably depending on the requirement, so we have shown examples of how advertising should be laid out rather than providing measurements and font sizes.

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Publications

Our logo should be used primarily on front covers, posters and adverts.For consistency across our material, and to ensure our branding is clear and instantly recognisable, our logo should always sit to the top left should always sits to the top left of the publication and be in full colour if possible.

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Exhibition

Banner stands and pop up systems are a key part of our promotional materials. It is important that our stand designs are confident, proud and impactful. As with our publications, we use our logo at the top of our banner stands.

Keep content simple. One strong image and if necessary, minimal copy, will have far more impact than screeds of dry information and multiple images.

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Promotional merchandise

The application of the logo to promotional merchandise should be simple and clear, but we accept we have to be flexible because of the variety of shapes and production techniques involved.

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Photography

Whenever we commission a shot, or need to use stock photography, our imagery should:

• be emotive• seem real rather than staged or stylised• be believable• be of a high quality• feature everyday people rather than models• Use a shallow depth of field (a small area of sharpness), combined with dynamic positioning of the subject, leaving lots of space around at least one side of the subject. This reinforces the ‘fly-on-the-wall’ approach.

Make the most of every shot. With location, try to be creative in your approach. Are there particular angles you can use to create a more dynamic result? Is there a better place to take the shot?

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Graphics

When producing diagrams, pie charts or graphics for inclusion in our communications please make sure only our primary and secondary colours are used for consistency. Keep them clean and crisp. In terms of fonts please use Trbuchet MS regualr or bold.

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Innovation Centres logo

Innovation Centres

The Innovation Centre programme was launched in 2012, working in partnership with Scottish Enterprise and Highlands and Islands Enterprise, to support transformational collaboration between universities and businesses. The Centres aim to enhance innovation and entrepreneurship across Scotland’s key economic sectors, create jobs and grow the economy. When the IBioIC logo is to appear alongside the innovation centres logo, ensure the height of IBioIC's logo is equal to the height of the Innovation Centres logotype.

The Innovation Centres logo should appear on all IBioIC marketing material. The Innovation Centre logo should appear in the bottom left or right of all documents. For publications the Innovation Centre logo should appear on the back cover.

Minimum size 44mm

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To find out more, please contact us.

www.ibioic.com + 44 (0) 141 548 5946info@ibioic.com