industrial heritage tourism in europe prof dr wolfgang ebert
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European Route of Industrial Heritage What did we achieve – where do we go ?TRANSCRIPT
Industrial Heritage Tourism in Europe
Prof Dr Wolfgang Ebert
One common Brand for a common Market
European Route of Industrial HeritageWhat did we achieve – where do we go ?
Industrial Heritage Tourism is:
A special interest Offer But no »Niche Market« !It is an important Trend in Cultural TourismIn all of the old industrial Areas round the WorldA Theme, no DestinationA great economical SuccessWe are creating a common Brand for Europe
is a European Project for:Urban RegenerationIndustrial HeritageSustainable TourismPart-financed by theEU-INTERREG-Program
The Occasion:
The Campaign of the EU:Europe – Our Shared HeritageThe Model:Route Industriekultur at “The Ruhr”
A successful tourist Product
On the Market since 199925 Anchor Points – the Highlights
552 additional Sites on the25 Theme Routes
More than 10 Millions of Visitors each Year
In the Silicon Valley of the Heavy Industry
An Investment of more than 2 Billions
www.route-industriekultur.de
The Base: Network-Marketing
Our TasksSpreading of Information about Sites to Marketing-Organisations Helping to upgrade the Marketing of the SitesUpgrading the Site-Quality by exchanging ExperiencesEmphasing the "European Perspective“of Industrial HistoryRegeneration through HeritageA Network of Communicationfor Partners and ExpertsDirect Customer Informationabout Sites and Routes
Sites and NetworksThe most attractive Sites in EuropeWith outstanding Historywhich has to be told most interestinglyWith touristic on-site and off-site PotentialsWe call them Anchor PointsAnd more:Many smaller Sites as parts of Industrial LandscapesThey are part of the Regional RoutesAnchor Points, Regional Routes and more sites are parts of the European Transnational Theme RoutesAll Routes are starting from the Anchor PointsA Network which is telling European History most interestingly
ERIH Anchor PointsERIH Anchor Points84 AP in 12 countries84 AP in 12 countries
12 Regional Routes12 Regional Routes
10 European Theme Routes- over 850 sites - in 32 countries
MiningMining
Iron and SteelIron and Steel
TextilesTextiles
ProductionProduction
EnergyEnergy
TransportTransport
WaterWater
Housing |ArchitectureHousing |Architecture
Service and Leisure Industry Service and Leisure Industry
Industrial LandscapesIndustrial Landscapes
The Marketing Model
Network-MarketingOne for all – all for oneOne Anchor Point – one LandscapeMarket-Potential in Europe: 150 Million
Perspektives beyond 2013
250-300 Anchor Points40-50 Regional Routes3000 Sites at the Theme RoutesMore than 75 Millions Visitors each Year
Thank You for Your Interest