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Industrial Heritage Visitor Engagement & Activation

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Page 1: Industrial Heritage Visitor Engagement & Activation · Industrial Heritage Visitor Engagement & Activation . Jo Van Hove Digital Entrepreneur Visitor Engagement & Activation Loc8

Industrial Heritage Visitor Engagement & Activation

Page 2: Industrial Heritage Visitor Engagement & Activation · Industrial Heritage Visitor Engagement & Activation . Jo Van Hove Digital Entrepreneur Visitor Engagement & Activation Loc8

Jo Van Hove Digital Entrepreneur

Visitor Engagement & Activation

Loc8

Page 3: Industrial Heritage Visitor Engagement & Activation · Industrial Heritage Visitor Engagement & Activation . Jo Van Hove Digital Entrepreneur Visitor Engagement & Activation Loc8

Project - communities

1998 - 2011

2009 2011

2012 2014

2015

Page 4: Industrial Heritage Visitor Engagement & Activation · Industrial Heritage Visitor Engagement & Activation . Jo Van Hove Digital Entrepreneur Visitor Engagement & Activation Loc8

Projects – displays

Page 5: Industrial Heritage Visitor Engagement & Activation · Industrial Heritage Visitor Engagement & Activation . Jo Van Hove Digital Entrepreneur Visitor Engagement & Activation Loc8

Project

Page 6: Industrial Heritage Visitor Engagement & Activation · Industrial Heritage Visitor Engagement & Activation . Jo Van Hove Digital Entrepreneur Visitor Engagement & Activation Loc8
Page 7: Industrial Heritage Visitor Engagement & Activation · Industrial Heritage Visitor Engagement & Activation . Jo Van Hove Digital Entrepreneur Visitor Engagement & Activation Loc8

typical visitor

Page 8: Industrial Heritage Visitor Engagement & Activation · Industrial Heritage Visitor Engagement & Activation . Jo Van Hove Digital Entrepreneur Visitor Engagement & Activation Loc8

typical GUEST

Page 9: Industrial Heritage Visitor Engagement & Activation · Industrial Heritage Visitor Engagement & Activation . Jo Van Hove Digital Entrepreneur Visitor Engagement & Activation Loc8

Wall panels

during the week : groups •  schoolchildren •  60+ professionals

weekends : families

who is your GUEST ?

Page 10: Industrial Heritage Visitor Engagement & Activation · Industrial Heritage Visitor Engagement & Activation . Jo Van Hove Digital Entrepreneur Visitor Engagement & Activation Loc8

in reality : 6 types of guests*

Wall panels *(based on the ‘grounded typology of vacation decision-making’, Alain Decrop (Unamur)

the habitual guest

the rational guest

the hedonic guest

the opportunistic guest

the constrained guest the adaptable guest

Page 11: Industrial Heritage Visitor Engagement & Activation · Industrial Heritage Visitor Engagement & Activation . Jo Van Hove Digital Entrepreneur Visitor Engagement & Activation Loc8

3 steps in gaining audience

Page 12: Industrial Heritage Visitor Engagement & Activation · Industrial Heritage Visitor Engagement & Activation . Jo Van Hove Digital Entrepreneur Visitor Engagement & Activation Loc8

friends = interest

•  ‘friends’ are looking for interest •  want to engage with you when your

offer is sufficiantly interesting for ‘them’

•  you need to try to engage their interest

•  tools : your network, social networks

Page 13: Industrial Heritage Visitor Engagement & Activation · Industrial Heritage Visitor Engagement & Activation . Jo Van Hove Digital Entrepreneur Visitor Engagement & Activation Loc8

social network = noise

Page 14: Industrial Heritage Visitor Engagement & Activation · Industrial Heritage Visitor Engagement & Activation . Jo Van Hove Digital Entrepreneur Visitor Engagement & Activation Loc8

engagement

•  make ‘friends’ your ‘guests’ •  individualize relationship (profile) •  reward your guests

Page 15: Industrial Heritage Visitor Engagement & Activation · Industrial Heritage Visitor Engagement & Activation . Jo Van Hove Digital Entrepreneur Visitor Engagement & Activation Loc8

activation

Wall panels

•  rewards program •  eternal notifications •  viral spreading

Page 16: Industrial Heritage Visitor Engagement & Activation · Industrial Heritage Visitor Engagement & Activation . Jo Van Hove Digital Entrepreneur Visitor Engagement & Activation Loc8

ultimate goal : building YOUR community

Wall panels

•  less people than you think

•  advantages •  how many visitors will participate ?

YOU

Page 17: Industrial Heritage Visitor Engagement & Activation · Industrial Heritage Visitor Engagement & Activation . Jo Van Hove Digital Entrepreneur Visitor Engagement & Activation Loc8

engagement & activation

Page 18: Industrial Heritage Visitor Engagement & Activation · Industrial Heritage Visitor Engagement & Activation . Jo Van Hove Digital Entrepreneur Visitor Engagement & Activation Loc8

engagement & activation

EAT PLAY COLLECT

Page 19: Industrial Heritage Visitor Engagement & Activation · Industrial Heritage Visitor Engagement & Activation . Jo Van Hove Digital Entrepreneur Visitor Engagement & Activation Loc8

industriana.eu

250 words

multi-lingual

upto 3 images

+ vos propres couleurs et logo

touristic info links

audio & video

map with more locations

quiz

navigate to

rewards program

make favourite

share to social networks

user comments

4 details

Page 20: Industrial Heritage Visitor Engagement & Activation · Industrial Heritage Visitor Engagement & Activation . Jo Van Hove Digital Entrepreneur Visitor Engagement & Activation Loc8

contact

Jo Van Hove [email protected]

+32 475 44 04 54 http://iBeaken.com

Loc8 sprl

BE 0862 422 842