• Industry Attractiveness Score • Competitive Strength Matrix• Attractiveness of each business

Submitted by-Sarang BanubakadeSaurabh Mhase

Strategic management Assignment No. 4

Industry Attractiveness Factor

Factor Attractive-ness Rating

Weighted Industry Rating

Market size & Projected Growth 0.20 8 1.60

Intensity of Competition 0.10 4 0.40

Strategic Fits & Resource Fits 0.15 6 0.90

Resource Requirements 0.15 4 0.60

Emerging Industry opportunities & threats

0.05 6 0.30

Seasonal & cyclical influences 0.05 6 0.30

Social, Political, Regulatory, Environmental factors

0.10 2 0.20

Industry Profitability 0.10 7 0.70

Industry Uncertainty & Business Risk 0.10 4 0.40

Sum of Assigned Weights 1.00

Industry Attractiveness Rating 5.40

INDIAN PETROLEUM INDUSTRY

Competitive Strength/Business Strength

Long term Industry Acctractiv-eness

Retail

Strong Average

Weak

H

M

L

RLS

RPCL

TextileInfocom

Following businesses of Reliance are ranked by their business attractiveness :- Reliance Retail Reliance Petrochemical Reliance Life Sciences Reliance Infocom Reliance Textile