industry dive - slides from abm event
DESCRIPTION
Attached are slides I gave about mobile opportunities in B2B media at the 2013 ABM Executive Forum in ChicagoTRANSCRIPT
. © 2013 Industry Dive - Proprietary and ConfidentialTwitter: @seangriffey
ABM Executive Forum
Making the Case for Mobile as a Real Business: Will the Revenue Ever Match the Hype?Sean GriffeyCEO / Co-Founder
November, 2013
. © 2013 Industry Dive - Proprietary and ConfidentialTwitter: @seangriffey
About Industry DiveA mobile focused Washington, DC based B2B media start-up
The only B2B company with 100% of its products
designed for first for mobile
. © 2013 Industry Dive - Proprietary and ConfidentialTwitter: @seangriffey
Cross Platform Reach
This does not mean we are exclusively mobile
. © 2013 Industry Dive - Proprietary and ConfidentialTwitter: @seangriffey
Today’s Question
When will mobile bridge the revenue gap?
In truth, it doesn’t matter.
. © 2013 Industry Dive - Proprietary and ConfidentialTwitter: @seangriffey
Reality
This is the world we live in...
…and this is the business we are in now.
. © 2013 Industry Dive - Proprietary and ConfidentialTwitter: @seangriffey
History Repeats
Mobile transformation exactly mirrors the digital transformation of the last decade.
Vs.Digital:
Will the revenue ever match the hype?
Mobile:Will the revenue ever
match the hype?
2003 2013
Does your 2013 mobile strategy look like your 2003 digital one?
Media Conference Sessions
. © 2013 Industry Dive - Proprietary and ConfidentialTwitter: @seangriffey
Selling MobileTo truly win, mobile has to be at the center of your strategy.
You have to believe in the mobile future
. © 2013 Industry Dive - Proprietary and ConfidentialTwitter: @seangriffey
First Step: Think beyond appsMobile is everywhere and impacts all of your products.
Industry Dive Email Open Rates
Your mobile strategy can’t be an iPad tablet edition
. © 2013 Industry Dive - Proprietary and ConfidentialTwitter: @seangriffey
Focus on Education & ServiceIf you want to sell mobile, you have to be in the service business.
Before
After
. © 2013 Industry Dive - Proprietary and ConfidentialTwitter: @seangriffey
Training
Team needs to be credible.
Give them the tools they need to plot a new
course.
This means you have to invest in your team.
. © 2013 Industry Dive - Proprietary and ConfidentialTwitter: @seangriffey
B2C ModelsConsumer publications can serve as monetization guide
• In-feed ad units work great. Facebook and Twitter usage speeding adoption
• When selling mobile banners, sell across platforms
• Make sure landing pages mobile optimized
. © 2013 Industry Dive - Proprietary and ConfidentialTwitter: @seangriffey
Look past B2C modelsLead Generation: B2B’s secret mobile weapon
The phone is a powerful discovery device – perfect
for lead generation.
. © 2013 Industry Dive - Proprietary and ConfidentialTwitter: @seangriffey
Ask me anythingMedia business is about execution…not proprietary secrets
Contact Me:Sean Griffey Email: [email protected]: @seangriffeyLinkedIn: www.linkedin.com/in/seangriffey/
. © 2013 Industry Dive - Proprietary and ConfidentialTwitter: @seangriffey
Sean GriffeyCEO
[email protected]: @seangriffey
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